Starting a Business and Fundamentals of Marketing

Starting a Business and Fundamentals
of Marketing

Table of Contents
Introduction......................................................................................................................................1
Proposed business idea................................................................................................................1
Evaluate external environment....................................................................................................2
Illustrate the competition along with competitive advantage......................................................4
Proposed target market................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Introduction
The idea that can be utilised for having financial gains which is centred on specific
service or product refers business ides. It is formulated in such a way that it addresses the
problems which prevails within market, drives in the profit, unique and must be innovative
(Baines and et. al, 2017). Entrepreneur tends to start a new business with innovations in their
products as this will lead them to generate higher profits. This assignment is based on Eddie
Stobart Company which is bringing in innovation within their logistics for being a stronger
player within the market and formulates their strong image. They have opted for usage of
robotics through which they can have accuracy within their services. This report comprises of
business idea, external factors, competition and their target market.
Proposed business idea
Eddie Stobart Company is a British firm which provides supply chain transport, logistics
solutions for electronic-commerce, retail and manufacturing sectors. It is a public firm which
renders their services through distinct ways. They are looking forward to bring an innovative
service through which they can captivate large market and build their strong image within the
market. The firm is about to deliver their services in logistics but as already there are strong
players within the market, it is important to render their services in such a way they are unique as
well as innovative (Belew and Elad, 2017). For this, they opted for making use of latest
technologies as they are evolving quickly and also provide huge benefits to firms. With respect
to Eddie Stobart Company, they are looking forward to make use of robotics within their
working activities. It is the branch of science and engineering which involves designing,
operations, construction as well as use of robots and computer systems for controlling,
information processing and attaining sensory feedbacks. Robots will be liable for moving as well
as reacting according to input which is being given to them through the usage of computer
systems.
Logistics robots will automate the process associated with storage as well as moving of
goods as they can make their own way for supply chain. The firm is opting to use them within
warehouse as well as deliver storage facilities with respect to storage. This will enable Eddie
Stobart Company to uptime manual labour which will lead to enhancement within productivity
gains along with profitability. AGVs (Automated guided vehicle) can be used by them their
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