This document provides an overview of starting a coffee house business and the fundamentals of marketing. It discusses the business idea, including the variety of coffee products that can be offered, the profitability of the business, and the importance of selecting a good location. It also evaluates the external environment using a PEST analysis, considering the political, economic, social, and technological factors that can impact the coffee shop business. References to relevant books, journals, and online sources are provided.

An overview of business idea, evaluation of the external environment

Starting a Business and Fundamentals of Marketing

Management

This report provides an analysis of the external and internal environment of Starbucks, including the impact of the macro environment and the competitive forces in the industry. It also highlights the valuable resources and strengths of Starbucks.

Universitas Kristen Maranatha

Materials Science and Engineering

Starbucks: External and Internal Analysis

Marketing Principles for Business - Report

This presentation outlines a marketing plan for Peet's Coffee, including strengths, weaknesses, opportunities, and threats. The plan aims to attract health-conscious customers by introducing a new, protein-enriched coffee product and increase the customer base and sales by 10% by 2020. It also discusses the company's mission, vision, segmentation, target market, pricing, promotional and branding strategies, and financial projections.

Marketing Plan for Peet's Coffee

Presentation

Desklib is an online library that offers study material, solved assignments, essays, and dissertations. It provides a comfortable environment for customers to access high-quality educational resources at reasonable prices. Desklib offers a variety of options, including herbal coffee, juice, soda, and other beverages. With a lean start-up approach, Desklib aims to fill the market gap by providing unique and healthy coffee options. The platform also offers online ordering services for convenience. Whether you're a student, researcher, or professional, Desklib has the resources you need to excel in your studies and assignments.

Desklib - Online Library for Study Material and Solved Assignments

Fleur De Flo is a new flower shop located in Redfern, Sydney. The business owner with an aim to become a famous florist in Redfern displays a unique style of arranging fresh flowers and potted plants that attracts different types of customers. Fleur De Flow will offer a variety of products and services to different customers from both corporate and retail sectors. Currently, the company is selling flowers but it has the potential to open a Cafe shop including a takeaway. The flower shop has been popular among the corporates and retail customers, with little bit of efforts, the cafe can be set up first.

Fleur De Flo: A Unique Flower Shop and Cafe Business Plan

This business plan outlines the proposed new business idea for Jake's Coffee House, including an evaluation of the external environment, discussion of competition and competitive advantage, and suggestions for the target market. It also includes a budget and break-even analysis.

Starting a Business and Fundamentals of Marketing

End of preview

Starbucks: External and Internal Analysis

Marketing Principles for Business - Report

Marketing Plan for Peet's Coffee

Desklib - Online Library for Study Material and Solved Assignments

Fleur De Flo: A Unique Flower Shop and Cafe Business Plan

Business Plan for Jake's Coffee House

Starting a Business and Fundamentals of Marketing

End of preview

Starbucks: External and Internal Analysislg...

Marketing Principles for Business - Reportlg...

Marketing Plan for Peet's Coffeelg...

Desklib - Online Library for Study Material and Solved Assignmentslg...

Fleur De Flo: A Unique Flower Shop and Cafe Business Planlg...

Business Plan for Jake's Coffee Houselg...

Starbucks: External and Internal Analysis

Marketing Principles for Business - Report

Marketing Plan for Peet's Coffee

Desklib - Online Library for Study Material and Solved Assignments

Fleur De Flo: A Unique Flower Shop and Cafe Business Plan

Business Plan for Jake's Coffee House