Starting a Business and Fundamentals of Marketing

Starting a Business and Fundamentals
of Marketing
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Contents
Business Plan...................................................................................................................................3
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Business Plan
Executive Summary-
A coffee shop business plan is related to the interests, demand and preferences of
potential consumers. It helps the business to follow some suitable standards layout and consists
of single document categorized into different manners.
Valley Coffee shop will sever high quality of coffee facilities and also provide the coffee
related products which is always attracts more consumers. Every staff members who work
nearby and sell flavored based drinks with focused on the providing quality at speed. In this way,
valley coffee shop will sell coffee product and take away as well as to eat in. Moreover, owner of
valley coffee shop has arranged the indoor or outdoor seating area with space more than 30
consumers.
Company overview-
Valley coffee shop will be privately held company and owned by Nick smith, who will
always manage and control their coffee shop. Sometimes, it is always tried to implement
innovative idea in the business for purpose of expansion in global marketplace (Bui, 2020).
Owner of valley coffee shop will hire, recruit full time employee with at least 2 years of
experience. In this way, it become easier easy to understand the specific need or requirement for
potential customers.
Vision-
The vision of valley coffee shop is to provide a friendly, comfortable atmosphere where
existing client can receive best quality of coffee items. The start-up will focus on the giving
better discounts, offers during occasions.
Objectives-
 To increase the profitability as well as productivity of coffee shop business
 To implement innovative idea in the business to increase the entire performance and
efficiency of valley coffee shop.
 To increase the profitable rate 5%-7% within next 2-3 years.
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 To establish a strong coordination with client to fulfil all necessary demand in proper
manner.
Goals-
The goals of coffee business are to provide the substantial income and also creating an
appropriate business and healthy working environment where both consumer and employee
treated with respects. In this way, company will achieve their desirable goal and objective.
SWOT analysis-
A SWOT analysis is based on the evaluation of proposed cafe’s strength, weakness,
threat and opportunities. These can help to determine the niche market and preferences of
consumers towards coffee product as well as services.
Strength
The strength of valley coffee shop is to reflect on their uniqueness, which is always
attracted the potential consumers towards product as well as services. Be detailed about this
because products are pulling together a list of selling points (Kim and et.al., 2020). In this way, it
is always supports for maintaining the quality of coffee, the atmosphere and decors of planned
café.
Weakness
The weakness of Valley coffee shop is that when investing a large amount of money in
the maintenance of business premises. The owner of enterprise will decide to sell their rare item
of coffee but it may difficult to acquire, perhaps. Start-up enterprise do have require as much
experience in areas or getting financing in concern.
Threat
A major threat of valley coffee shop is related to the high competition level, which is
directly affecting on the current business performance. Another way, changing the price or cost
within coffee that will develop more fluctuations within economy. If any kind of drastic change
occurs which can reduce the level of production or sales in global marketplace.
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