Business Plan for La Familia Bakery

Starting a business and Fundamentals of
Marketing

Table of Contents
Business plan ..................................................................................................................................3
Overview .....................................................................................................................................3
Mission ........................................................................................................................................3
Vision ..........................................................................................................................................3
Objectives ...................................................................................................................................3
Situational Analysis.....................................................................................................................3
PESTEL ANALSIS.....................................................................................................................4
STP plan ......................................................................................................................................4
Marketing mix .............................................................................................................................5
Competitive Analysis ..................................................................................................................7
Monitoring and Controlling.........................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

Business plan
Overview
La Familia is the bakery business that will offer the varieties of product to their
customers. It will include cakes with diffraction different variants and flavour which will include
Batterberg Cake, Victoria Spong Fruit cake etc (Baines, Fill, Rosengren and Antonetti., 2017).
Along with those this cakes, La Familia will also provide range of sweets like Aero, Wine gums,
Jelly Babies etc.
Mission
Mission of the La Familia is To provide quality cake and sweet with affordable price
range and company's commitment is to provide best fast services to their customers.
Vision
La Familia vision is to never compromise with product quality and rise their brand
awareness among their customers.
Objectives
 To enhance their brand awareness on the global market till the end of 2021
 To increase sales of their product by 10 percent till the end of 2021
Situational Analysis
SWOT Analysis
Strength
 Quality cakes with varieties of flavour.
 Importance to Hygiene practices.
 Good interaction with customers by
staff
Weakness
 Small range of products and services.
 Resources are limited
 Lack of financial resources to expand
business on international level.
Opportunities
 Online store can create good
opportunity for the company.
 Company can find investors to expand
their business on international level.
Threats
 High competition
 Ineffective in complying with all the
laws.

PESTEL ANALSIS
Political There are various political factors that must have impact on the Business
of La Familia (DeNoble and Zoller., 2017). For examples changes in Tax
structure, new polices etc. It is necessary for the company to work
according to the polices made by the government to have positive
influence.
Economical Economical factors like rising in prices of commodities can have
negatives impact on the company because it will increase the prices of
product sell by the La Familia company but fall in prices of raw material
can have positive impact and company can provide cake in lower prices.
Social Customers trend change with the times and it is necessary for the
company to understand the trend among their customers, and they should
develop product accordingly. It Will helps to satisfy their needs and
demand and helps company to take competitive advantages.
Teleology New technology trend can be useful for the La Familia to take
competitive advantages. Their are various technology that can be use to
make cake and sweet and it will also improve the Speed of doing work
for the staff.
Environment Health and shifty laws should be followed by the La Familia to avoid
governmental interference. They will need to look for the Hygiene in the
place whee they are making the Cake and Sweets.
STP plan
Segmentation
Marketing team of the La Familia will find out the segments on the basis of the personal
characteristics of their target customers for examples- gender, occupation, age and their malarial
status etc. this all segment will be placed upon the expected revenue, it will generate and how
much it will be profitable and the factors affecting their willingness to buy the product.