Starting a Business and Fundamentals of Marketing

STARTING A BUSINESS
AND FUNDAMENTALS OF
MARKETING

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
External environment..............................................................................................................................3
Competitiveness of the industry..............................................................................................................5
Target market..........................................................................................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................9

INTRODUCTION
The idea which would be consultant to the entrepreneur is restaurant is a great idea for a
place like London for the business to start. There is a need by the customers for healthy diet
restaurants in the city which is why there is a high scope for the business to grow. The location
which would be good for the restaurant would be near school so that the parents and the kids can
get attracted easily. This is going to be successful because the customer’s needs and demands
are shifting and it is very essential for the company to follow that so that there is better
functioning and high revenue for the restaurant. Green health is the name which the restaurant is
coming up with so that they can make sure that the customers can trust the new brand with
healthy diet for the customers. The report would consist of the competitive analysis, external
environment of the restaurant and the target which the company will be targeting for so that they
can get a place for themselves in this competitive market.
MAIN BODY
External environment
It is very essential for the businesses to understand the external and internal environment
so that the decisions in the organization can be taken accordingly which is a very essential factor
for the company. There are a lot of factors which can impact on the restaurant as well which
have to be dealt with effectively so that the restaurant can function smoothly in the market. The
PESTLE analysis will help the Green Health restaurant to understand the external factors which
would impact on the company (Peltola, 2019).
Political Factors
There are taxes which have to be followed in the restaurant accordingly to the
governmental policies. The cleanliness standards of the restaurant have to be done and the
quality of the food has to be maintained as well in the organization so that there is a better
functioning. Safety rights of the employees have to be imposed and trade restrictions which the
government has put in the country will come in later when the green health restaurant wants to
expand themselves in other countries (Deepak and Jeyakumar, 2019).