Starting a Business and Fundamentals of Marketing: A Case Study of Foodies Station

This report discusses the establishment of Foodies Station, a multi-cuisine restaurant, through an analysis of internal and external factors, including SWOT and PESTLE analysis, Porter's Five Forces, and STP analysis. It covers the business proposal, capability and skills required, location, and marketing principles plan. The subject is BMM3013 Starting a Business and Fundamentals of Marketing.

Starting a Business and
Fundamentals of
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Summary of business proposal :-...........................................................................................1
Capability and skills required for the establishing business :-..........................................1
Location for establishing business..........................................................................................2
Swot Analysis -......................................................................................................................3
A competitive analysis -.........................................................................................................3
An industry analysis :-...........................................................................................................3
Porters generic :-.....................................................................................................................4
STP Analysis :-.......................................................................................................................4
Marketing principles plan :-...................................................................................................5
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................5

INTRODUCTION
Business is the commercial activity which is being done with the aim of making money
and having long term sustainability in the marketplace. This is consist various legal structure
in the organising business. Although it requires a capital to invest and employees to manages
the structure in an effective manner. As it is the activity which is done with the aim of earning
profit (Beg, and et., al., 2019). It consist of varied departments that is being allotted as per the
profession and education of the workers. In this assignment, a new venture is going to establish
which is named as Foodies station where the varied kinds of taste are accessible for the
customers. It is multi cousin restaurant a perfect place for having a romantic dinner with
peaceful surroundings. This report will cover the internal and external analysis of the new
venture. Further it will cover the overview of the business and porter five forces and porters
generic model. In last it will explain the STP analysis on the basis of introduce business in the
market with the help of marketing principles.
MAIN BODY
Summary of business proposal :-
This project is depends on the new venture which is foodie station multi cousin restaurant,
it is the creative and new concept that is going to be introduced in market. The director take
assurity of using the modern and impressive technology so that the business idea can be in the
mind of the users and customers (Frank,., and et., al., 2020). They will serve broad and new
technology so that they can serve better good services and variety of the foods in different
tastes. They will work at wide range and offers the services in order to satisfy the needs of the
users although their aim is to have a good brand value in the market or serves the good quality
food with the memorable taste. Their attraction points are the interior of the place and location
that is near by the water fall.
Capability and skills required for the establishing business :-
The manager of the foodies station should have the creative ability so that they can offer
the beautiful and unique ambience to the users by which they get attract towards the place
and food. They should create some unique dish that is only available at the restaurant only
that is known as special product that is try by every visitor. They must hire skilled and educated
employees that have a knowledge of serving services in an appropriate manner.
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Location for establishing business.
Foodie station is located at Barnard castle, United kingdom, London. This will be providing
beautiful view of river and the sky with peaceful surrounding . The visitors will get
impressed by its services and interior as well as view from the restaurant. Although it
provides a good and tasty food in good value (Schuelke-Leech, 2020.).
PESTLE Analysis and Swot analysis :-
it is framework that helps in analysing the external factors that effect on the business. It
consist the various factors that are elaborated in below in relation of foodies station :-
1. political factors :- this factor includes the governing policies and consideration which
is assures by the industry. In relation of foodie station, they will be operating in
UK and requires to overlook the stability of the governing so that they can assures
improved concern.
2. Economical factors :- the restaurants is located at prime location and it is important to
have the economic stability in which they are working. For taking assurance the
business growth, it is important for the eating place to have the enough resources that
are required with in the company as well as they must implement the economic chnages
just as changes in foreign exchange and inflation (Machmud, . and Hidayat, ., 2020).
3. Social factors :- it considers the requirements and wants of the users so that they
can correctly raise in the new market place. Every user is coming from the specific
background and trends so it is important ko meet the requirements as per their needs.
In relation of Foodies station, they are offering food from different cousins so that
they can satisfy the huge group of users.
4. Technological factors :- it consist the various components just as creativity and
advancement in its operations so that they can meet the rivals borders in the market.
Now a days , automation are getting more fast so that they can operate in the similar
as a rival. Foodies station utilising the advance method which assist them to serve its
users and provide their unforgettable learnings (Tieman, , 2020).
5. Legal factors :- it is important to comply with all the legal laws and duties so that the
company can ensures that improved comply with quality of food in case of foodie
station they must have the good quality food and must take care of other well being.
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6. Environmental factors :- As the people are having the total conformity with the
surrounding laws that they can influence other possible users and it is important for
the foodies station to relate with the duties and roles so that they can ensures the
improved operations of the company . Elimination of plastic bags from the eating
place assist then to contribute to the surrounding (Botti, and Monda,, 2021).
Swot Analysis -
It is framework that helps in analysing the internal analysis that effect on the business activity
further discussed more in details :-
Strength
Providing quality food items to the users can
be the strength as It help the organisation in
retaining the company and it also help in
improving productivity and profitability
(Bjerke, , 2018).
Weaknesses
the major lacking points in the business Is
gathering the users. As business is new in the
market so its hard to make a strong consumer
base.
Opportunity
Adopting and spreading awareness in the
market by using digitalisation in the market
could spread awareness in the market.
Threat
As a new establishing company in the market
so already in the market many of the seller are
selling goods in the market.
A competitive analysis -
In great Britain there are broad range of restaurants who are active in the market and in
the context to foodies station restaurant will be introduce by the unique business message
which is not anywhere in UK so this can impress the huge user base and generate higher
activity in the market (Upadhayay, , Thakkar, and Thakkar, 2020).
An industry analysis :-
It is the model which assist in determining and analyse the five competitive forces which
designs every industry as well as also tends to analyse the capability and lacking points.
This is also leads to determine the organisation system by which they can determine the
business strategy. In relation of foodies station (.Suša Vugec, and et., al., 2020). These forces
are justified in below-
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1. threat of new entrants :- this is refers to this in everyday gets a new entrants in the
market easily so this brings a huge competition in the market. In order to foodies
station the business is required to communicate the users so that they cant move to
other marketers.
2. Threat of competitors :- rivalry is the big threat for business in the market business
come up with the risk with them and in order to foodies station will be the high
rivalry in the company.
3. Power of buyers :- it is refers to the bargaining power of the buyers and in order to
foodies s tation the business buyers bhave high power of bargaianing.
4. Threat of new substitute :- in the market competitors are the one who produces the
goods similar as a brand so that the user can switch to the other product and services.
5. power of provider :- these are the particular who serve the unfinished goods so that
they can correctly sustain in the market place. When the providers are getting high
value from other places then they can move to the another industry which is leading
to having the improved inundation in the market place. In case of Foodies station there
is high ability provided to the providers as they are various other challengers who are
operating in the market (Weed-Schertzer, , 2019).
Porters generic :-
STP Analysis :-
It Is the marketing model which assist in determining the goods and services offering by
the company in order to divide the customer and positioned the brand In the marketplace. It
consist some parts which are listed in below :-
Segmentations :- they divides customers on the basis of vdemogarpjhic segmentation it includes
the location, age, gender and many others.
Targeting :- the company foodies restaurant targets the mass market allthiugh they want to make
a loyal customer base.
Positioned :- this is refer to the action where brand is positioned with and stands in the market
place in case of foodies restaurant it stands in the luxoury restaurant that gives the dine out in
the market place.
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Marketing principles plan :-
it is the documents which lays out the marketing efforts of a business in the future
cases (Campos, and Grangel, 2018). It assist in designing the marketing strategies, adverting
strategies and promotional activities for the specific duration of clip. In relation of
Foodies station are described in below :-
1. product – this is refers to the actions which is offer by the company in the market and
in relation of the foodies restaurant they provides the quality goods and servives in the
market.
2. Price - the company uses the price skiming strategy in the market. This makes the
business more stable and competitive.
3. Promotion - in this how foodies restaurant spread awareness regarding the goods and
services this is grow the sales and growth of business .
4. place – this is refers to the place where business sales their goods and services in order
to foodies restaurant the company sales their goods in the croweded market and so on.
CONCLUSION
It is concluded from above report that the business is created with the aim of making money
and all the actions being done with the motive of earning profit in emerging market. While
establishing new business the person have to understand the market condition and situation
that is being occurred. In above report it is discussed the analysis of the internal and external
analysis in the marketplace in relation of the company. After that it is explained that porter five
force and generic in order to the considered company.
References:
Books and Journals
Aguirre, G.C., and et., al., 2020. Dedicated marketing ethics course: Design and test. Marketing
Education Review, 30(3), pp.177-194.
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applications. In Pharmaceutical quality by design (pp. 1-17). Academic Press.
Bjerke, B., 2018. Alternative marketing approaches for entrepreneurs. Edward Elgar Publishing.
Botti, A. and Monda, A., 2021, April. ICT Platforms and the Restaurant Business in Times of
Covid-19: The Case of Italy. In The International Research & Innovation Forum (pp.
393-401). Springer, Cham.
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Campos, C. and Grangel, R., 2018. A domain-specific modelling language for Corporate Social
Responsibility (CSR). Computers in Industry, 97, pp.97-110.
Frank, L., and et., al., 2020. Design heuristics for customer-centric business processes. Business
Process Management Journal.
Gilmore, A., and et., al., 2020. Four questions of entrepreneurial marketing education:
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Machmud, A. and Hidayat, Y.M., 2020. Characteristics of Islamic entrepreneurship and the
business success of SMEs in Indonesia. Journal of Entrepreneurship Education, 23(2),
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Schuelke-Leech, B.A., 2020. Engineering entrepreneurship teaching and practice in the United
States and Canada. IEEE Transactions on Engineering Management, 68(6), pp.1570-
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Tieman, M., 2020. Halal Business Management: A Guide to Achieving Halal Excellence.
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Upadhayay, D., Thakkar, H. and Thakkar, P., 2020. A Study on Branding and Effectiveness in
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