Market Analysis for Starting a Profitable Cafe Business in Australia

Running head: STARTING A CAFE
Entrepreneurial Café Business
Name of the Student:
Name of the University:
Author Note:

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STARTING A CAFE
Table of Contents
Problem statement/background:......................................................................................................2
Purpose of research:.........................................................................................................................2
Research design and questionnaire:.................................................................................................3
Sample design:.................................................................................................................................5
Data collection, processing and analysis:........................................................................................6
Budget and timeline:........................................................................................................................6
Dummy tables:.................................................................................................................................8
References:......................................................................................................................................9

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STARTING A CAFE
Problem statement/background:
The paper would delve into market analysis to measure the profitability of new café in
Australia. The proprietor of the entrepreneurial venture conducted the market research to gain
knowledge about the customer preferences and customer segments. The management of the
restaurant had very limited knowledge about the preferences of the consumers in Australia and
did could locate a convenient location for the business. They entrusted the responsibility of
gaining information about the market to a consultancy firm (Scarborough, 2016). The paper
would suggest the upcoming entrepreneurial café firm about customer preferences and a
profitable location. The research would require delving into the market conditions of Australia. It
should consider using models like PESTEL which alignment to food industry. The research
would pave ways for the business to form important strategies in terms products, pricing,
location, financing and salient aspects which have to be taken into account. Appropriate decision
making based on the market research would play significant role in ensuring success and
expansion of the café business in the Australian market (Kirzner, 2015).
Purpose of research:
The main purpose of the research is to gain information about information about the
market condition of Australia prior to embarking on food ventures like cafes. Success of new
business organisations, irrespective of sizes and scale is dependent on its power to deliver
products aligned to the needs of the customers. This is due to several factors which exist in the
market. First, the entrepreneurial ventures, especially the sole proprietorship ventures have
limited resources which they invest in the business. Secondly, new ventures face competition
from existing companies in terms of customer base, capital generation and revenue generation
(Drucker, 2014). Thus, they have to acquire considerable customer base and earn sufficient profit