BIT242 IT Project Management: Project Management Plan for Start-Up

This document presents a project management plan for establishing a start-up business with an accompanying website. It outlines the project's goals, scope, time management, budget, human resource management, communication plan, stakeholder analysis, and risk management. The plan includes a SMART goal definition, addresses key constraints, and considers alternative strategies. It also features a detailed cost and procurement management strategy, a work breakdown structure (WBS), a RACI chart for communication governance, and a feasibility analysis. The document concludes with a post-project plan and emphasizes the importance of website development and strategic marketing for the start-up's sustainability and competitive advantage. The student-contributed assignment is available on Desklib, a platform offering a wide range of study tools and resources for students.

ESTABLISHMENT OF A START-UP BUSINESS AND AN ACCOMPANYING
WEBSITE ESTABLISHMENT OF A START-UP BUSINESS AND AN
ACCOMPANYING WEBSITE
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Table of Contents
Stage 3: Project Management Plan..................................................................................................3
Introduction..................................................................................................................................3
1.1 Purpose of the project management plan...........................................................................3
1.2 Project goal (SMART).......................................................................................................3
1.3 Key Constraints..................................................................................................................4
1.4 Alternative considered........................................................................................................4
2. Scope management..................................................................................................................4
3. Time management....................................................................................................................5
3.1 Milestones..........................................................................................................................6
4. Cost or Budget and Procurement Management.......................................................................6
Project WBS (or PBS)..................................................................................................................8
5. Human resource management................................................................................................13
6. Communication plan and governance (RACI chart)..............................................................14
7. Stakeholder analysis...............................................................................................................15
8. Risk management...................................................................................................................16
9. Project feasibility...................................................................................................................17
Post-project plan........................................................................................................................18
Conclusion.................................................................................................................................18
Reference list.................................................................................................................................19
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Stage 3: Project Management Plan
Introduction
1.1 Purpose of the project management plan
In case of a start-up business, marketing is a basic method, which requires to be incorporated in
order to enhance sustainability. Along with this, a high valued customers and huge amount of
market can be acquired by the process of online advertisement, which can be conducted by an
effective website development. As for this reason, website development for a start-up business
and effective budgeting are necessary aspect for a business process. Thus, in the current report, a
systematic analysis has been conducted in order to establish a proper budget plan with minimal
resource allowance. Therefore, the workplace skills as well as organisational progress can be
enhanced properly. In case of the start-up business and in future can effectively obtain proper
sustainability in competitive market.
1.2 Project goal (SMART)
Specific: To run about 325 storefronts and a website for increase capital venture by acquiring
customers
Measurable: To enhance strong sense of customer morale and loyalty towards the brand bib
expertisation of staffs
Attainable: To lower the market competition by acquiring property market sustainability
Realistic: Losing rivalry of competitors as well as enhancing outcome and retention of potential
customer to increase high revenue and productivity
Time bound: About 3 years will be required in order to have a sustainable business revenue and
customer outcome
Justification:
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Three years time will be required to establish the business properly in the scenario of newly
started business. According to Badewi (2016, p.231), in case of a start-up business plan the
business requires a sustainable growth. However, in this period, the business growth is not
properly achieved by man business. Thus, three years of buffer-time can be provided to the
business in order to achieve sustainability at post-establishment period. Along with this, in the
context of current B2B and B2C business market, the companies are having tremendous market
competition in the aspect of customer acquisition. Therefore, the website incorporation at
business has become a necessary aspect.
1.3 Key Constraints
There are various business constraints can be noticed in which cost and time management is the
main issue. Apart from this, reputational issue can be also impact in the project performance.
1.4 Alternative considered
There must be some other alternatives or planning necessary that can provide support if the
current plan fails.
2. Scope management
In this scenario of the start-up business planning, a website development is required in order to
develop the business effectively. Besides this, proper acquisition of market can be achieved by
the business process of the company, which can be provided by website. In this way, a huge
market can be acquired by the company. The execution of the project is going according to the
project scheduling. However, there are some constraint are present which are providing
challenge in execution process. The business outcome can be obtained after achieving
competitive advantage. As for this reason, an effective marketing by the help of B2B or B2C
communication strategy can be conducted. On the contrary, Laine et al. (2016, p.303) argued and
commented that, these aspects has driven the aspect of website development. A high valued
customers and huge amount of market can be acquired by the process of online advertisement,
which can be conducted by an effective website development. As for this reason, website
development for a start-up business and effective budgeting are necessary aspect for a business
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process. As for this reason, the company has decided the divide all type of customers according
to different demographic perspective. However, Marchewka (2014, p.173) argued and
commented that, in case of a attire designing and production, a company can conduct a thorough
market research in order to know the demographic characteristics, major preferences about
attires and preferred style as well as material. The overall business outcome can be delivered by
the effective business strategy development with online service of goods. According to Guo et al.
(2014, p.815), these can help to conduct a proper venture about customer acquisition and market
making.
3. Time management
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Figure: Time management
(Source: Created by learner)
3.1 Milestones
Milestones Estimated Timeframe
Hiring builder 18.9.18
Preparing building 20.11.18
Table: Milestones
(Source: Created by learner)
4. Cost or Budget and Procurement Management
Monthly expense Project Monthly Expense Percentage of total (%)
Salary of manager or owner 100000 20.64
All other wages and salaries 150000 30.96
Lease or rent 5000 1.03
Advertising 1000 0.21
Delivery expense 450 0.09
Stock in trade supplies 10000 2.06
Telephone 550 0.11
Other utilities and expenses 7000 1.44
Insurance 50000 10.32
Consumable expenses 10000 2.06
Interest 15000 3.1
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Maintenance 20000 4.13
Total cost 369000
Table 1: Monthly expense
(Source: Created by learner)
One-off costs Projected one-off costs Percentage of total (%)
Fixtures and equipments 20000 4.13
Fit out 3000 0.62
Installation charge 1500 0.31
Deposits of utilities and
liabilities
1000 0.21
Professional and legal fees 1000 0.21
Permits, license and
registrations
3000 0.62
Promotion and advertisement
as well as other marketing
strategies for opening
1000 0.21
Cash 25000 5.16
Insurance, goodwill, rent,
lease and others
15000 3.1
Contingency cost 9000 1.86
Legal and professional 10000 2.06
Contingency costs 11000 2.27
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Other monthly cost after
website development
5000 1.03
Total estimated start-up
capital
484,500 Percentage of total (%)
Table 2: One-off costs
(Source: Created by learner)
Project WBS (or PBS)
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