Establishment of a Start-up Business and an Accompanying Website

This report discusses the project management plan, budgeting, procurement, human resource management, risk management, and stakeholder analysis for a start-up business and website establishment. It also covers the constraints, alternatives, and milestones of the project.

ESTABLISHMENT OF A START-UP BUSINESS AND AN ACCOMPANYING
WEBSITE ESTABLISHMENT OF A START-UP BUSINESS AND AN
ACCOMPANYING WEBSITE
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Table of Contents
Stage 3: Project Management Plan..................................................................................................3
Introduction..................................................................................................................................3
1.1 Purpose of the project management plan...........................................................................3
1.2 Project goal (SMART).......................................................................................................3
1.3 Key Constraints..................................................................................................................4
1.4 Alternative considered........................................................................................................4
2. Scope management..................................................................................................................4
3. Time management....................................................................................................................5
3.1 Milestones..........................................................................................................................6
4. Cost or Budget and Procurement Management.......................................................................6
Project WBS (or PBS)..................................................................................................................8
5. Human resource management................................................................................................13
6. Communication plan and governance (RACI chart)..............................................................14
7. Stakeholder analysis...............................................................................................................15
8. Risk management...................................................................................................................16
9. Project feasibility...................................................................................................................17
Post-project plan........................................................................................................................18
Conclusion.................................................................................................................................18
Reference list.................................................................................................................................19
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Stage 3: Project Management Plan
Introduction
1.1 Purpose of the project management plan
In case of a start-up business, marketing is a basic method, which requires to be incorporated in
order to enhance sustainability. Along with this, a high valued customers and huge amount of
market can be acquired by the process of online advertisement, which can be conducted by an
effective website development. As for this reason, website development for a start-up business
and effective budgeting are necessary aspect for a business process. Thus, in the current report, a
systematic analysis has been conducted in order to establish a proper budget plan with minimal
resource allowance. Therefore, the workplace skills as well as organisational progress can be
enhanced properly. In case of the start-up business and in future can effectively obtain proper
sustainability in competitive market.
1.2 Project goal (SMART)
Specific: To run about 325 storefronts and a website for increase capital venture by acquiring
customers
Measurable: To enhance strong sense of customer morale and loyalty towards the brand bib
expertisation of staffs
Attainable: To lower the market competition by acquiring property market sustainability
Realistic: Losing rivalry of competitors as well as enhancing outcome and retention of potential
customer to increase high revenue and productivity
Time bound: About 3 years will be required in order to have a sustainable business revenue and
customer outcome
Justification:
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Three years time will be required to establish the business properly in the scenario of newly
started business. According to Badewi (2016, p.231), in case of a start-up business plan the
business requires a sustainable growth. However, in this period, the business growth is not
properly achieved by man business. Thus, three years of buffer-time can be provided to the
business in order to achieve sustainability at post-establishment period. Along with this, in the
context of current B2B and B2C business market, the companies are having tremendous market
competition in the aspect of customer acquisition. Therefore, the website incorporation at
business has become a necessary aspect.
1.3 Key Constraints
There are various business constraints can be noticed in which cost and time management is the
main issue. Apart from this, reputational issue can be also impact in the project performance.
1.4 Alternative considered
There must be some other alternatives or planning necessary that can provide support if the
current plan fails.
2. Scope management
In this scenario of the start-up business planning, a website development is required in order to
develop the business effectively. Besides this, proper acquisition of market can be achieved by
the business process of the company, which can be provided by website. In this way, a huge
market can be acquired by the company. The execution of the project is going according to the
project scheduling. However, there are some constraint are present which are providing
challenge in execution process. The business outcome can be obtained after achieving
competitive advantage. As for this reason, an effective marketing by the help of B2B or B2C
communication strategy can be conducted. On the contrary, Laine et al. (2016, p.303) argued and
commented that, these aspects has driven the aspect of website development. A high valued
customers and huge amount of market can be acquired by the process of online advertisement,
which can be conducted by an effective website development. As for this reason, website
development for a start-up business and effective budgeting are necessary aspect for a business
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process. As for this reason, the company has decided the divide all type of customers according
to different demographic perspective. However, Marchewka (2014, p.173) argued and
commented that, in case of a attire designing and production, a company can conduct a thorough
market research in order to know the demographic characteristics, major preferences about
attires and preferred style as well as material. The overall business outcome can be delivered by
the effective business strategy development with online service of goods. According to Guo et al.
(2014, p.815), these can help to conduct a proper venture about customer acquisition and market
making.
3. Time management
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Figure: Time management
(Source: Created by learner)
3.1 Milestones
Milestones Estimated Timeframe
Hiring builder 18.9.18
Preparing building 20.11.18
Table: Milestones
(Source: Created by learner)
4. Cost or Budget and Procurement Management
Monthly expense Project Monthly Expense Percentage of total (%)
Salary of manager or owner 100000 20.64
All other wages and salaries 150000 30.96
Lease or rent 5000 1.03
Advertising 1000 0.21
Delivery expense 450 0.09
Stock in trade supplies 10000 2.06
Telephone 550 0.11
Other utilities and expenses 7000 1.44
Insurance 50000 10.32
Consumable expenses 10000 2.06
Interest 15000 3.1
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Maintenance 20000 4.13
Total cost 369000
Table 1: Monthly expense
(Source: Created by learner)
One-off costs Projected one-off costs Percentage of total (%)
Fixtures and equipments 20000 4.13
Fit out 3000 0.62
Installation charge 1500 0.31
Deposits of utilities and
liabilities
1000 0.21
Professional and legal fees 1000 0.21
Permits, license and
registrations
3000 0.62
Promotion and advertisement
as well as other marketing
strategies for opening
1000 0.21
Cash 25000 5.16
Insurance, goodwill, rent,
lease and others
15000 3.1
Contingency cost 9000 1.86
Legal and professional 10000 2.06
Contingency costs 11000 2.27
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Other monthly cost after
website development
5000 1.03
Total estimated start-up
capital
484,500 Percentage of total (%)
Table 2: One-off costs
(Source: Created by learner)
Project WBS (or PBS)
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9

10

11

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Figure 1: Work Breakdown Structure
(Source: Created by learner)
5. Human resource management
The start-up business for garment-retail company enquiries may budget liabilities to perform. As
for this reason, a proper budget planning can lower the risk of over-investments inappropriate
way. According to Kerzner and Kerzner (2017, p.231), an effective B2B or B2C business
requires support of online promotion as well as purchase and delivery service through online
media. On the other hand, the company can conduct proper market acquisition by the help of a
huge range of product designing. It has been noticed that, targeting people with 1 to 50 years age
category is difficult to deliver. As for this reason, the company has decided the divide all type of
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customers according to different demographic perspective. However, Heldman (2018, p.124)
argued and commented that, in case of a attire designing and production, a company can conduct
a thorough market research in order to know the demographic characteristics, major preferences
about attires and preferred style as well as material.
On the other hand, in case of the website development, a lucrative domain name must present at
the top of the website. Along with this, after that, eye-catching advertisements of people and
attire can be presented in which celebrities can be present. According to Guo et al. (2014, p.815),
there must be a proper hosting server needs to be present which is commonly of two major types
such as shared hosting and dedicated hosting. However, as the business is with start-up facilities,
the shared hosting of server can be incorporated. It should be protected with the SSL 2048-bit
certification model which ones required for protecting all kind of customer data in the websites,
especially conducting monetary transaction and purchasing. On the other hand, Diaby and
Karwan (2017, p.18) argued and commented that, with the help of this process a proper strategic
operations with Self Hosted word press website platform can be created with high Search Engine
Optimisation (SEO) support.
6. Communication plan and governance (RACI chart)
Task Respons
ible
Accountable Consult Informed
Initiation Owner
and
sponsors
Owner At the initiation, a
proper presentation of
idea needs to be
provided by the
owner.
Initiation period is going
well as per the estimate
strategic proposal
Project
planning
Project
manager
Project
manager and
team leader
While conducting
project planning, a
proper budget
planning is necessary.
It informed about the
activities and task related to
the project and followed by
its deliverables. Along with
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this a proper market
acquisition idea as well
Execution Project
team
Supervisor Constraints of the
execution process
needs to be
documented properly
in order to eradicate
those after ending of
the project.
The execution of the project
is going according to the
project scheduling. However,
there are some constraint are
present which are providing
challenge in execution
process.
Performa
nce
control
Quality
analyst
Team members Performance control
process and its
effectiveness can be
provided by the
customers review
Performance control at initial
period has been properly
conducted in spite of having
many challenges (Padalkar
and Gopinath, 2016, p.1305).
Closure Owner Project
manager
At the time of closure,
proper documentation
is required to conduct.
Documented process has
been conducted by project
managers.
Table 3: RACI chart
(Source: Created by learner)
7. Stakeholder analysis
In addition to all these, the company would like to collect their customers' reviews and feedback
regarding their website performance to identify the working process of that system. This helps
the company hierarchy to maintain their working process properly. In addition to this, the
company would monitor their working process in an effective way, which reduces the process
flaws. This develops the service quality of the company and can attract customers more
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effectively than the other competitive firms effectively. In addition to all these, the company
would like to reduce their service cost after establishing the initial business structure. Through
this process, the new start-up companies can scores more profit from their customers in future
times. Moreover, the company would like to develop their website security system, through
which the customers can engage themselves safely with the company process. Through this
process, the company can enhance their website performance, which reduces the unauthorized
access from the trespassers (Alles et al. 2018, p. 223). This increases the company reliability to
the customers and affects the business process as a whole.
8. Risk management
Based on the study scenario, it can be said that the technology company would face some
specific risk factors while developing a new website for their new start-up business. In this
context, it can be said that the parent company would face problems like
Conflicts in decision-making:
This particular scenario concentrates on the factors, that the concerning new company would
face numerous problems while developing their business website. In this context, it can be said
that the organization would like to include huge availability within their website, which creates
the conflict between the developer and the organization. This affects the web designing process
completely.
Improper coding:
The new company of start-up business would face some other problems regarding web designing
is the proper coding development. The company would face difficulties in running their website
properly as the improper coding leading the company towards malfunctioning. Through this
process, they cannot run their company website properly among their customers. This affects the
mindset of the clients and affects the decision new process as well.
Proper process:
Along with the mentioned factors, the concerning company would face some other problems like
improper process. For this, the organization cannot run their website smoothly before their
customers, and this fails to cover the customers' queries as well. This affects the customer's
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mind. Additionally, the customer would be de-focused from the company background for the
inaccessible website structure of the organization.
Third -party involvement:
In this context, it can be said that the mentioned process affects the website designing. In this
context, it can be said that the concerning company would face some difficulties like quality
establishment. This happens as the two parties have the different types of interest regarding one
aspect. In addition to this, the company would face some other problems like malfunctioning and
performance disturbance while performing. This affects the customer's accessibility while
choosing the exact product from the company (itomic.com.au, 2018).
Along with all these mentioned factors, the company would face some other problems like stuff
turnover, through which the company cannot run their website properly among their customers.
9. Project feasibility
The online sales of the products over the commerce websites depends on the description of the
products. The sales of any product are depended on the need of the customers. Description of the
products aims to meet the customer needs in order to promote a sale. In order to promote the
sales over the internet, the organization can promote the description in such a way that it can
attract the consumers and can provide a competitive advantage with the other websites in the
market tar are doing business on garments. In order to promote the sales, the description of the
garments can be planned in two ways such as written description and the other one is images.
Images can act as the preliminary factor to catch the eyes of the consumers. The images of the
products act as the primary description of the garments as the customers can understand about
the garment. A written description cannot make a clear view of the design and the style of the
garments. In this case, the images act as the description of the garments. However, the written
description adds extra advantages in order to make sales. In this section, the description can be in
a way that catches the attraction of the consumers. On the other hand, the proper description such
as size, colour, cloth type and other things that indicates the quality of the garments helps to pull
the customer towards a sale. The catchy words such as discounts and other facilities work as the
push factor as the discounts and other facilities attract the customer to look into the products and
help to generate a sale. In this case, the organization can use more than two pictures to provide a
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better view of the garments. On the other way, it can use catchy words to catch the customers.
Moreover, the proper detailed description of the type of clothes, rating, size, price, colours ads
extra advantage.
Post-project plan
In this context, it can be said that the concerning clothing company would like to plan some
specific post-project strategies to develop the business process efficiency. Based on the current
scenario, it can be said that the company, which initiate a business among the competitive
market, would like to maintain some activities even after designing the website or
complementing the post-project plan. In this process, it can be said that the concerning company
would like to maintain their service like business policies properly and in an authentic way of
maintaining their business process. In addition to this, the organization would like to monitor
their business processes, like website performance. Along with this, the company would like to
alter their faulty business process and develop their website performance constantly. These
efforts gradually attract more customers towards the company background and affect the
business process of the company as well (Tabikh, 2014, p. 323).
Conclusion
Henceforth, it can be concluded that, with the help of effective project plan, the business start-up
can be properly done. Along with this, the risk of fall of budget can be effectively mitigated by
the proper budget plan, which might effective for better service outcome. On the other hand, in
case of a start-up business plan, the sustainability in the competitive market is necessary which
can be provided by a proper planning. Besides this, proper project management to plan for a
website development can enhance the customer outcome and acquisition of a huge market place.
Thus, the advertisement and promotion as well as product service can be provided by the proper
project plan. Thus, in this the project management plan with suitable time, work and budget
planning can elevate business outcome of a company their start-up condition and helps to
achieve sustainability as well as competitive advantage.
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Reference list
Laine, T., Korhonen, T., Suomala, P. and Rantamaa, A., 2016. Boundary subjects and boundary
objects in accounting fact construction and communication. Qualitative Research in Accounting
& Management, 13(3), pp.303-329.
Lee, T.S., Ariff, M., Shoki, M., Zakuan, N. and Sulaiman, Z., 2016. Assessing Website Quality
Affecting Online Purchase Intention of Malaysia's Young Consumers. Advanced Science,
Engineering and Medicine, 8(10), pp.836-840.
Marchewka, J.T., 2014. Information technology project management. Hoboken: John Wiley &
Sons.
Padalkar, M. and Gopinath, S., 2016. Six decades of project management research: Thematic
trends and future opportunities. International Journal of Project Management, 34(7), pp.1305-
1321.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services, 29, pp.92-103.
Tabikh, M., 2014. Downtime cost and Reduction analysis: Survey results.
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