The business report briefly analyzes profile of customers buying three different models of car. The three chosen car models are BMW, Lexus and Mercedes. Households are surveyed on the scale of age, income and education years. The business problem of car sellers is addressed in light of statistical tools. In order to reach a firm conclusion about customersβ profile 420 samples are considered. It has been observed that buyers of Mercedes are older, have a relatively higher income and are more educated. The claim that average age, income and education years are independent among the buyers of three different luxury cars are supported based on ANOVA test result. In the chosen sample, 36% people prefer Mercedes and 64% prefer either Lexus or BMW. The fitted binary logit model indicates age, income and education years have significant positive influence on preference of Mercedes cars. The Mercedes car sellers thus should target richer, older and educated people to their car model.