Statistics for Management: Product Performance & Marketing Analysis

This report presents an analysis of the effectiveness of marketing campaigns for three different products: Product A, Product B, and Product C. The analysis is based on a table of results from 100 marketing campaigns, categorized by criteria such as no increase in sales, an increase in sales of less than 10%, and an increase in sales of more than 10%. The report interprets the data to assess the performance of each product, concluding that Product C consistently demonstrates the most success across all criteria. The report highlights the importance of marketing campaigns in boosting sales and improving overall company performance, and it discusses how the success of a marketing campaign can depend on factors such as customer demand, product quality, and the effectiveness of promotional activities. The report references two sources to support its analysis.

Statistics for Management task C

Table of Contents
TASK C................................................................................................................................................3
REFERENCES.....................................................................................................................................5

TASK C
Table presenting results from 100 different types of marketing campaigns for three type of products
named as Product A, Product B and Product C.
Criteria Product A Product B Product C Total
No increase in
sales 9 3 41 53
Increase in sale
of less than
10%
6 1 5 12
Increase in sale
of less than
10%
10 11 14 35
Total 25 15 60 100
Criteria Product A Product B Product C
No increase
in sales 17% 6% 77%
Increase in
sale of less
than 10%
50% 8% 42%
Increase in
sale of more
than 10%
29% 31% 40%
From the above table, it can be interpreted that different products have different level of
success as a result of various marketing campaigns. It can be assessed that in overall performance
level among different product, it is Product C which is achieving success in all the 3 criteria.
Marketing campaigns are considered as one of the most important marketing techniques which
assist company in achieving high sales level, along with product success. Also, it assists company in
improving its performance level and thus results in making of high profits. Marketing campaigns
helps company in boosting its productivity and profitability by creating more emphasis on the
promotional and advertisement aspects of its own new product and service in the market. A new
product entering in the market has to be introduced among customers by using different marketing
techniques.
As per the criteria of no increase in sales, it is Product C which is performing better in
comparison with other two products. Marketing campaign is having no impact on the sales
performance level of Product C. In this case, the success of the marketing campaign is independent
of its products which is being marketed. Product C is not depending on the marketing campaign

function for making high sales, it may be because of high customer demand or customer loyalty for
a specific product.
In context of Increase in sales of less than 10%, Product A is performing better as compared
to Product B and Product C. With the help of marketing campaign tool, there has been an increase
in the level of sales. But this increase in sales is not more than 10%, which may be because of not
so strong and influencing marketing, promotional activities. Sometime, the success of new
emerging product and service entering in the competitive market depends a lot on the marketing and
advertisement activities initiated by the company (Hamill, 2019). In this case, the success of
marketing campaign slightly depends on the quality and demand of Product A among customer.
From the perspective of factor of Increase in sales of more than 10%, again Product C is
having better performance level than Product A and Product B. Here, the success of a marketing
campaign of the company highly depends on the marketing function of Product C. Thus, it can be
said that there can be increase in demand for Product C because of better and effective marketing
campaign adopted by the company.
From the overall interpretation it can be concluded that Product C is performing better than
Product A and B.

REFERENCES
Books and Journals
Hamill, J., 2019. From the President: Donate to maintain and expand the new SOF Public Relations
and Marketing Campaign!. Shakespeare Oxford Newsletter. 55(1). pp.2-4.
Salazar, G., Mills, M. and Veríssimo, D., 2019. Qualitative impact evaluation of a social marketing
campaign for conservation. Conservation Biology. 33(3). pp.634-644.
Online
Marketing campaign. 2019. [Online]. Available through:
<https://blog.hubspot.com/marketing/marketing-campaigns>.