Evaluating Data Sources for Market Share in Smartphone Industry

This report evaluates different online sources for gathering data on market share in the smartphone industry. It compares the reliability, validity, and relevance of information provided by StatCounter and Statista.

Statistics For Management

Executive Summary
Believing that all sources provide same result and data information about chosen companies
or sectors, is considered as one of the drawback point which in turn, impact negatively on a
researched data. This report has been entailed how latest versions of different websites are used
by … for crushes the competition among them, in terms of offering more reliable and accurate
information. The entire discussions on one of the trustable sources like StatCounter and
Statistica, which computing platforms are relatively most popular can be determined. For
measuring the popularity of these modern computing platforms, number of visitors, both
registered and non-registered ones are considered to quoted these widely data sources. The both
companies offer same web analytics products which are conceptually similar, but in respective of
their website networks, each firm works in differentiated manner.

Table of Contents
Executive Summary.........................................................................................................................2
Part 1 – Report and evaluating data sources....................................................................................1
Introduction......................................................................................................................................1
Main Body.......................................................................................................................................1
Sources for gathering data about market share in mobile phone or smartphone industry...........1
Critical Evaluation and Comparison of each data source............................................................2
Conclusion.......................................................................................................................................3
Bibliography....................................................................................................................................5

Part 1 – Report and evaluating data sources
Introduction
The present report is going to conduct a study on some online sources that helps researchers
in collecting data on a specific topic from broad prospectus. The purpose behind this study is to
summarise which source provides better data in terms of validity, reliability and relevance of
information (Galli, 2020). For this purpose, topic which is chosen to critically evaluate
effectiveness of different sources is market share in smartphone industry. By searching data on
different sources, which one will provide better information to ensure trust can be determined.
Main Body
Sources for gathering data about market share in mobile phone or smartphone industry
First Source – Statcounter
Statcounter is one of the web traffic analysis tool, which has launched in 1999 in Ireland.
Access to basic data services is free on this website where for obtaining advances services, it
costs to near about US$5 to US$ 199 monthly (Anggadwita and et. al., 2020). By gathering data
of market share of smartphone industry of UK or other countries, statistician can easily compare
the share of various companies from given link –
https://gs.statcounter.com/vendor-market-share/mobile/united-kingdom
Second Source – Statista
This company is specialised with advanced analytics software package, that provides
more accurate data by establishing itself as one of the leading provider of consumer and market
data. This computing platform contains more than 1 million statistics report on approximate
80,000 sources collected from near about 22,500 sources on 170 different industries (Król and
Zdonek, 2020. It has been launched in 2007 by Hamburg that offers statistical survey results both
in table and chart format. To gather data on given topic i.e. on smartphone industry and their
market share following link on Statista can be used -
https://www.statista.com/statistics/387227/market-share-of-smartphone-manufacturers-in-the-uk/
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Critical Evaluation and Comparison of each data source
Measuring the popularity and effective features of online sources or modern computing
platforms seems to be most difficult tasks. As each and every company on the web which
provides data on a specific topic, has its own features which can be measured only in terms of
their strengths or weaknesses, reliability, accuracy and more. As StatCounter and Statistic are
considered as top independent data-collection organisations on the web. They both offer the web
analytics products which are conceptually seems similar to each other (Anggadwita and et. al.,
2020). Through sniffing browser strings and tracking codes on different pages in respective
networks of their websites, each company has assembled its massive store of data regarding with
technology that drive online interactions, in terms of device type (such as mobile, desktop or
console), country of origin, OS (operating system), browser, browser version and more.
Along with this, for visits from portable PCs and desktop, for each company, there has been
a large samples drawn to provide data. The reports cover in Statista are based market and
consumer data, where more than 700 experts, doers and 700 visionaries continuously reinvent
this software to constantly develop successful new business models and products. Currently, it
provides more than 1 million data over 170 industries, where 12 million visitors visit per month
on its websites. It has near about 22,500 renowned sources. While in context with StatCounter,
the monthly totals of this company are approximate 15 billion viewers for desktop and/or
notebook PCs recorded at three million sites.
Statista includes both exploratory and analytic graphs including standard 2-D and 3-D
dimensional graphs. Along with this, brushing actions like interactive labelling, data exclusion
and marking, allow for investigation of exploratory analysis of data and outliers (Galli, 2020).
This suite of analytics software provide products and solutions consists an array of data analysis,
data mining procedures, data management, visualization and variety of the predictive modelling
techniques, including clustering, classification as well as exploratory techniques. Furthermore,
some additional techniques are also available via integration with open source R programming.
This company also offers various packages of analytical techniques that are available in six
product lines.
Since differences in sample size on each country basis create a big influence on the usage
reports. So, considering the StatCounter, near about 26% of mobile views on this website are
from India, which makes it as most popular region in mobile dataset. However, only 7% of
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desktop pageviews of Statcounter come from India, with roughly 21.5% of from United States.
On the desktop, share for pageviews of U.S. is a bit higher near about 24%. So, these geographic
differences might have a huge influence on detailed Statistal breakdowns. In particular, on
mobile devices different populations have different use cases (Król and Zdonek, 2020). This
online source helps in tracking how the key metrics are performed with time by comparing
sessions, visitors, pageviews and more for any date range. Along with this, spotting negative
trends also aid researchers in reacting quickly and turning things around positive trends for
enhancing their market share.
Comparison of Statista and StatCounter Online source –
Basis of Comparison Statista StatCounter
Websites It has more than 179,944
websites
It has 22,500 renowned
sources
Nature It is a free online stats tool for
visitors which provides both
free as well as paid options. It
offers chance to grow with
improvement in online users
to its members by allowing
them for monitoring number
of hits on its websites
It generates detailed Statistal
data about traffic sources,
websites’ traffic and sources
of traffic with measures
conversions etc.
Reliability Having more than 2 million
registered with 170 industries
who uses Statista to improve
their business functions,
indicates that it is one of the
trustable and reliable website
to collect Statistal data
Having more than 2,000,000
web designers, bloggers, SEO
professionals and marketers
who use Statcounter to grow
businesses shows reliability of
this company
Conclusion
It has been summarised from all over comparison that both sources that are StatCounter and
Statista are trustable websites, from where number of industries and researchers taken data to
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analyse market position of companies. But as StatCounter is one of the oldest websites on
computing platform and number of visitors are increasing day by day. So, relatively, it is
considered as better trust source in terms of modern web browser states which has become more
apparent.
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Bibliography
Anggadwita, G. and et. al., 2020, June. Measuring the effectiveness of social media owned by
local government leaders in communicating smart city programs. In 2020 8th
International Conference on Information and Communication Technology (ICoICT) (pp.
1-5). IEEE.
Galli, B. J., 2020. Application of Statistal Analysis Tools and Concepts to Big Data and
Predictive Analytics to New Product Development. International Journal of Strategic
Engineering (IJoSE), 3(1), pp.17-35.
Król, K. and Zdonek, D., 2020. Website Optimisation for Search Engines-Concept of Website
Profiling. Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska, (144),
pp.287-298.
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