Strategy for National and International Expansion of Steer Automotive Group

This management report outlines the research study on emerging business opportunities and strategic plan development for Steer Automotive Group. It evaluates the importance of strategic planning for growth and development, and the influence of strategic planning on entrepreneurial opportunities.

Strategy for
National and
International
Expansion of Steer
Automotive Group
TABLE OF CONTENTS

INTRODUCTION...........................................................................................................................3
AIM..............................................................................................................................................3
OBJECTIVES..............................................................................................................................3
Topic Area Identification.............................................................................................................3
LITERATURE REVIEW................................................................................................................4
Theme 1 : To evaluate the emerging business opportunities in an organization.........................4
Theme 2 : importance of strategies planning for development and growth of the organizations.
......................................................................................................................................................5
Theme3: The influence of strategic planning related to development over entrepreneurial
opportunities................................................................................................................................7
RESEARCH METHODOLOGY.....................................................................................................8
Research type...............................................................................................................................8
Research approach.......................................................................................................................9
Research philosophy....................................................................................................................9
Data collection...........................................................................................................................10
Data analysis..............................................................................................................................10
Ethical consideration..................................................................................................................10
DATA COLLECTION AND ANALYSIS....................................................................................11
Theme1: Concept and significance of strategic planning..........................................................11
Theme2:Role of entrepreneur in emerging opportunities..........................................................12
Theme3: Determining the influence of strategic planning for the development of organization
....................................................................................................................................................12
Recommendations-....................................................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES................................................................................................................................1

INTRODUCTION
Management report can be defined as the reports which keeps the internal stakeholders
known to the activities of the company. The main objective of preparing the management report
is to acquire the required information relating to the operation of results of the overall
organization in continuation for the using them in the planning and controlling process. Strategic
planning can be defined as the process which involves leaders defines their vision for the future
as well as identify the goals and objectives of the organization (Mallon, 2019). There are various
opportunities which are available to the organization for growing their company. This
management report will outline the overall research study on the topic.
AIM
To ascertain the emerging business opportunities and strategic plan development: A case
study of Steer Automotive Group.
OBJECTIVES
 To evaluate the emerging business opportunities in an organization.
 To determine the importance of strategic planning for the growth and development of
organisation.
 To identify the influence of strategic planning related to development over
entrepreneurial opportunities.
 To recommend effective strategies of the entrepreneur for organisational growth.
Topic Area Identification
In the present era, there are various emerging opportunities for the entrepreneurs for the
growth of the organisation. This will help the company to grow effectively by adopting such
opportunities by the entrepreneurs. It is very necessary for the entrepreneurs to develop the
strategic plan as this will help the organisation to plan the overall things which will help them in
implementing the entrepreneurial opportunities effectively (Ahmad, Shah and Abbass, 2020).
The Steer Automotive group is the automotive industry which is company located in United

Kingdom and they are qualified technicians which will help in innovative repair technology as
well as utilising the high level of the sustainable repair solutions.
LITERATURE REVIEW
Theme 1 : To evaluate the emerging business opportunities in an organization.
As per the views of Ćoćkalo and et.al (2020) entrepreneurship is process of being
adventurous, inspired as well as prepared. Along with this its plays an important role in the
economic development and also bring important changes in economic market. The light of
changing firm scenario, the earlier studies have display some factors which affect entrepreneurial
development. Here, economic development means process of change whereby real per capita
income of country increase over time. Entrepreneurs serve as catalysts in process of economic as
well as industrialization growth. Entrepreneur has various function such as creativity and
innovation, catalyst economic development, organization, management and risk taking,
achievement and overcoming resistance to research and change. Entrepreneur boosts the growth
of economic by introducing innovative products, services and technologies as well.
The Wadhwani, and et.al., (2020) also state that the entrepreneurship mainly generates a
number of opportunities within an organization such as generation of employment opportunities
not for themselves but for others as well. Here, the employment opportunities means transfer,
training, promotion, hire and many more. They generally create business plan, acquire resources
as well as finance, hire labour and also provide management and leadership for business. If the
entrepreneur create jobs then it is beneficial for country to reduce poverty, social development
and sustainable economic. Entrepreneurship is one of the most growing field of business and
management research. These employment opportunities help the society and also help the
organization in particular, as it enhances the performance of the businesses and also improves the
lifestyles of the employees. Entrepreneur is risk taker as they take risk to introduce new and
innovative thinks in the existing or new market place. They provide new services or products
they stimulate employment which give positive impact on economic development.
Entrepreneurial also raises production of economic as well as firms. Even entrepreneur speed up
structure change by simply replacing established and sclerotic firms.
On the other hand Conley, and Shaker G.G, (2021) stated that implementation of better as
well as efficient marketing strategies within the company is also important in the current times.
This increases the traffic of the customers towards the organization which further brings an

increase in the levels of sales and revenue generation as well. There are many marketing
opportunities that are present within the market in current times. The marketing can be done
through the major source and the most used and efficient one too, which is the social media
marketing in particular. Also, there are other sources like sales promotion, advertising, etc.
American Library Association (2020) explain that the strategic planning is a process
under which organizations managers and leaders define their business vision for future and also
determine their business objective as well as goals. The major opportunity in the market is
expansion. Expansion is the major need or requirement of the companies in current or present
times in particular. This opportunity can be grasped by the companies by using techniques or
methods like franchising in particular. Franchising basically helps the company or the
organization to expand without making major investments. This helps the company to grow and
also the franchisors that are investing in the company to gain profits in the name of the company
as well. It is a win- win situation for both the parties that are working together in particular.
Antipov, and et.al., (2019) explain in their study that strategic planning is business
process of defining their direction or strategy and also making decision on resources allocations
to attain strategic objective. And the author also particularly states that the one of the major
business opportunities that businesses have in particular is that the technological factor or aspect
of the society in particular. As the overall world has been making major developments in the
sector of technology in the current times in particular, the technological advancements and the
advanced equipments have become a necessity for businesses. And businesses that implement
these have major advantage and also have major strengths.
Theme 2 : importance of strategies planning for development and growth of the organizations.
According to the view of Pambreni, and et.al (2019) Strategic planning is very important
for organization because it offers sense of outlines and direction measurable goals. It is a tool
that is very useful for leading day to day decisions as well as evaluate progress and change
framework when moving forward. Strategic planning begin with defining organization mission.
A mission is very important to organization because it distiller overarching ideas link-up with its
practical strategies, employees align particularly to their action as well as decisions and enabling
management with clear direction and vision. A strategic plan allows company to foresee their
business future and prepare accordingly. That means strategies planning allows companies to be
proactive instead than reactive. So if the company is proactive then it allows business to change

with every trend in the market place. Also, helps in one step ahead from the competitors. If an
organization has strategies that is healthy and safe environment for employees.
On the other hand Smith (2020) critically evaluate that if the company spends more
money on planning of programmes such as training, safety programmes which may increase cost
of the company. Every successful business has good plan. Strategic planning is very crucial for
every business as it make map for organization to follow as well as some correct plan if needed
the business can take. They also say that the communicating strategic plan to their employees is
very important so that each one is on same page as well as they work towards a common goal or
objective. Strategic planning is a continues process that helps business to achieve their objective
and goals. It can help in improving performance of a firm by making plan. It is very valuable tool
for enhance and improving performance of business. By evaluating and tracking strategies
progress a business can make sure that strategic planing is course to achieve its objective and
goals. In addition, learning from failures and success of strategy can also help to enhance future
performance. If the strategies planning is done correctly then it well improves performance
generally by providing roadmap for organization to follow. Strategies planning is very helpful
for company development and growth. If the business has good plan, and they implement is
effective manner then it will give positive impact on company growth and success.
George. Walker. and Monster., 2019 reflect that strategic planning under which an
company sets their forward courses by simply brining all stakeholders collectively to examine
current define and realities its vision for future. The plan examines the strength, weaknesses and
opportunities. creating strategic plan is essential part of planning for development and growth.
Strategic plan also helps in preparing realistic vision for future of organization. They also state
that the strategic plan is mainly focusses on mid to long term objective as well as explain basic
strategies for achieving such objective. It is major concern of every organization for growth and
development of their company. Strategies plan is make according to the company strength,
weaknesses and opportunities. Here, effective communication is also important to implement
strategies plan. If an organization is having effective communication then it will give positive
impact on company growth as well as development.

Theme3: The influence of strategic planning related to development over entrepreneurial
opportunities.
According to KHALID. and NUSARI., 2020, said that strategic planning is the process
where an individual leader has to put their best efforts and hard work for the development of the
company. Strategic planning influences the entrepreneurial opportunities in effective manner and
leads the company to obtain the definite growth and development. To run any business or an
organization, it is important for the management to understand the effective strategies which can
be implemented at the workplace and can deliver the profitable outcome and result. Strategic
planning is benefit for organization execution, vision, progress towards goals. Generally, strategy
define how an organization will achieve their long term success. The implementation and
development of company strategy are related by management of resources to succeed in the
combating competition. Strategy is very important element that plays important role in
organization management process. Strategic development is very essential part for strategic
planning process. Growing business means taking decision about expand operations. The
creating strategic plan is key element of planning for development and growth.
As per the view of Jayawarna. and Dissanayake., 2019 strategies plan related to
development over the entrepreneurial opportunities is systematic process for growth and
developing company's direction. The company strategies plan is to make high quality products
and increase sales volume. So they to plan accordingly. So leaders and managers evaluate
environment factors and make strategies accordingly to achieve their objective. As strategies
planning provides direction to achieve organizational goals and objective. Planning helps to
think in advance what do, how to do, when to do and by whom to done it. Strategic planning
helps entrepreneurs to focus on particular steps necessary for them to create business ideas
succeed, and it also helps them to achieve long term as well as short term objective. Strategy also
provides some benefits such as organization to make decisions on the long range forecasts. So
for making strategies organization stated business objective, goals, strategic management plan
and target market identification. Strategy defines that how an organization will achieve short as
well as long term success. The main purpose of this is to make goals for the company and to
develop a creative and new plan to achieve them.
Monye. and Ibegbulem., 2018 state that growing business means that taking various
decisions to make performance better and expand operation. It will also help to prepare vision for

future of organization and also improve potential growth of the organization. Strategies planning
is used to effectively allocate resources, privatized efforts etc. Some strategies that entrepreneur
implement to enhance their business by utilization customer management system, identify new
opportunities, build sales funnel, research the competition, the author also state that the seven
elements of plan are mission, vision, core values, action plans, SWOT analysis, objective, goals.
Strategies plan is provide structure of day to day activities as well as decisions that are followed
large vision and create direction for practice. Strategies planning is very important for
entrepreneur as they introduce their new product or services in the market then it gives positive
impact on their business. Entrepreneurship development is enhancing knowledge as well as skill
of entrepreneurs by some training and programs. Strategies planning increase operational
efficiency. It also improves the performance of company success and growth. The process helps
entrepreneurs focuses on necessary steps for making business succeed and easily achieve their
objective.
RESEARCH METHODOLOGY
Research methodology basically refers to the set of specific strategies, techniques or
procedures specifically for the purpose of identification, selection, procedures and examination
or evaluation of the information regarding a particular topic that the research is being done on
(Gupta. and Gupta., 2022). This section in particular gives a brief description regarding the
research type used, the approach used in the research allows or supports in critical evaluation of
the overall reliability and validity of the research. Research methodology mainly is a practical
determination of the question 'how' in any research. The methodology basically states that how
research in particular has been conducted.
Research type
Research type specifically refers to all the methods that are used for the collection of the
data that is used by the researchers of the research in particular (Rinjit., 2020). These methods
are valid and also reliable in the case of any research. There are precisely two types of
researches, the research is either qualitative or it is quantitative. Qualitative research in particular
refers to the research in which data is collected in the non-numerical form which refers to a
situation when the perceptions of the participants as well as their thoughts regarding the topic are
considered by researcher. On the other side in quantitative research type data is collected in
statistical or in numerical form by the researcher. As per this research, the most appropriate and

suitable type is qualitative, hence, that will be used in the research in particular. Because this
type is cost-efficient and also through this attitudes and traits can be understood. Thus type of the
research will help in saving the time, does not costs huge amount of the investments as well as its
helps the researcher in incorporating the experience of the people.
Research approach
Research approach specifically refer to the procedures or the methods that have the steps
that are in accordance of the broad assumptions briefly in the processes of collection, evaluation
or examination and lastly interpretation (Snyder., 2019). The research approaches are basically
categorized or divided into three types, these are, inductive approach, abductive approach as well
as deductive approach. The deductive approach basically refers when the researchers primarily
and mainly associate with the scientific conclusions and investigations, that ought to be true and
authentic. The abductive approach is the research process which includes puzzles as well as
surprising and interesting facts and the process is basically devoted to the explanation of these
puzzles and facts. Inductive approach allows the findings of the research to emerge from
dominant, significant or frequent themes that are inherent in raw data, without imposing the
restraints by the structured methodologies. In this research inductive approach is used as it
allows flexibility and also attends the context closely. Along with this, the inductive research
approach will enable will help in supporting to the new generation of the theories.
Research philosophy
Research philosophy refers to the belief that is based on the phenomenon through which
the data of the research in particular should be collected, evaluated and then further used (Cr.,
2020). There are mainly three types of research philosophies, these are namely, Interpretivism,
positivism and realism. Positivism refers to a situation in which the researcher gains the
maximum amount of knowledge from the observations and also focuses on the factual
information and details. Realism refers to the type of philosophy in which the researcher relies
on reality which basically means the idea of the autonomy of the reality which comes from the
human mind. Interpretivism philosophy is the most essential element of the research
philosophies which allows or supports the researcher to specifically focus on the principles that
are precisely set for the particular roles. In this research the most suitable philosophy which is
used is Interpretivism. This will be very useful research philosophy for this research study as
this will enable to focus mainly on the specific topic as well as the own understanding will help

in generating ideas of other approaches as well. The data which is collected by using
Interpretivism helps in gathering the high level of the valid data.
Data collection
Data collection by the name itself states that it is related to collecting data that is
necessary for the research in particular (Pandey. and Pandey., 2021). It can also be defined as the
method of collection of the data, then calculation or measurement of the data and the
examination and evaluation of that data through the most appropriate, suitable and accurate
insights in accordance of the research by the use of the validated and reliable standards,
techniques or methods. There are two ways majorly through which data can be collected,
primary and secondary. Primary method refer to collection of data from the original source itself,
it is more reliable and also not biased but it is also time-consuming and expensive on the other
hand. Secondary data refers to the data which is collected from sources other than the original
sources. These sources are not new they are rather the information is already collected and not
particularly or specifically collected for the research that is being done by the researcher. In this
research data is collected through secondary method, the method that is used is through referring
to the books and journals. This method of data collection enables the researcher to save the time
and effort, it is highly cost effective as well as the large volume of the data can be collected
effectively.
Data analysis
Data analysis specifically refers to the practice that particularly deals in the sector of
working with the data or the information regarding the research that is required or needed for the
research in particular. This step basically focuses on evaluation of the data that is being collected
in the data collection step. The evaluated or examined data can be used in further processes like
taking strategic and planned decisions. Analysis of data allows the researcher to find relevant,
major and essential information that is either required or can also be used in the process of
completion of the research. Data analysis can either be thematic or be statistical. Thematic data is
evaluation of qualitative data and statistical research is evaluation of numerical data. As in this
research qualitative data is collected then thematic data analysis will be done.
Ethical consideration
Ethical consideration refers to the guidelines or the code of conduct that the researcher
needs to follow and be careful about while conducting the research in particular. If the researcher

is collecting primary then the privacy and safety of the individuals providing information should
be maintained. In this case the following ethical considerations are considered or followed:
 The information collected is from authenticated books and journals.
 The information is not modified due to any biased behaviour of the researcher.
DATA COLLECTION AND ANALYSIS
Theme1: Concept and significance of strategic planning
Strategic planning is the procedure in which an organization leader is having a
responsibility to implement the appropriate methods and techniques for the growth of the
company where leader has required to define their vision and mission for the future and identify
their organization goals and objectives (Usoh, Ratu, Manongko, Taroreh and et.al., 2018). To run
any kind of business and company, the management is required to understand the concept of
strategic planning and its procedure from which the firm can acquire the appropriate result and
outcome. Creation of appropriate goals and objectives is one of the major step a management
should consider while implementing any method and technique within the company. The
researcher has utilized the secondary form of data collection where the research study is
conducted in appropriate manner with deep information and data.
Steer Automotive organization understands the concept and importance of the strategic
planning for the excellent growth and development of the company where the company has the
strength of delivering their services to the clients in minimum time and always give some offers
and discounts of the vehicle and its services which makes the clients to get attracted and retained
effectively (Pessima and Dietz, 2019). However, it has been also determined through the
research that company's is having a weak point where the after services of the company is not
effective which makes the customers to get difficulties. Thus, the Steer automotive company has
to consider and analyse the market environment for the better outcome and result where the
automotive industry can be affected by the political, economical and even social factors and
leads them to suffer from difficulties like taxation, social norms, inflation and deflation areas. An
implementation of the environment analysis helps the company to understand its effectiveness
and can adopt at their organisation which drives the company at successful position. However,
through the research, it has been analysed that strategic planning should be a major concern for
each organisation which can deliver the profitable outcome.

Theme2:Role of entrepreneur in emerging opportunities
An entrepreneur is a person who set up and launches a new business which new
ideologies and methods which can help and support them to grow in their profession (David and
et.al., 2021). Entrepreneur is important to the market economies because they bring the
innovation in the market and creates new products and services which accelerates the economy
of the country. In this present research study, investigator has collected the data and information
where it has been analysed that entrepreneur play a huge role in emerging the opportunities for
growth of the business and leads them to achieve an appropriate success. Entrepreneur emerges
the growth opportunities in business as well in employability which also benefits the society
respectively.
However, Steer automotive organization is able to understand the role of the entrepreneur
in delivering and attracting the new opportunities for the growth of the business where the
company can utilize the market development and risk analytical model which helps them to
approach the opportunities more beneficially (Sax and Andersen, 2019). Steer automotive can
think and plan for the future partnership with another automotive company situated in different
country which makes them to expand their business in global market and can be able to obtain
the profitable growth. However, before planning to expand the business in global market, the
company should implement a risk analysis which helps them to be aware of market competitor,
environmental changes, employment risk and changes in laws and legislation. Through the
present research, it has been founded and analysed that entrepreneurs are the important assets for
emerging the opportunities for the business growth and development. Steer automotive company
has required to understand and implement the strategic planning and methods within the
company from which they can be able to obtain the effective results and also can get the various
beneficial opportunities which can leads them to stay at successful position.
Theme3: Determining the influence of strategic planning for the development of organization
On the basis of secondary research, data has been collected where it has been analysed
and identified that strategic planning enhances the overall organisation performance as delivers
the outcome such as quality products and services changes in profitability level and also enable
them to attract and approach the maximum number of consumers at their company. Strategic
planning simply refers as a range of methods and techniques utilized by the company for the
betterment of the organisation and can drive them to successful position. A planning and plotting

process is important in the business field where it will put the great impact on the overall
organisation performance and productivity. Steer automotive company should have required to
adopt the strategy of market expansion which will help them to get the different opportunities
and can grow their business in geographical area. For the expansion of the business, the
management is required to identify and choose a particular target market group and an
appropriate services and products for the clients and customer where the effective marketing
planning will also deliver the appropriate outcome and result.
Strategic planning influences the organisation in wider manner where the Steer
automotive can grow in the entire market in definite manner and can increase their productivity
level as well (Burgelman, Floyd and et.al., 2018). Implementation of the strategic planning help
and supports the company to achieve their set mission and goals and also improve the employee
skills and knowledge which provides the carious growth opportunities for the business. However,
strategic planning also helps the business to deal with the challenges and deliver the effective
solution which will bring the different opportunities for the company. Thus, researcher has
collected the appropriate information and data by practising the ethics and principles and
provided the research study in definite manner.
Recommendations-
The Steer Automotive Group must go for those strategies which will help them in
growing the organisation. This can be done by adopting the Ansoff Growth Matrix strategy as
this strategy will enable the company to grow by using the most suitable growth opportunity.
This is the framework which is used by the Companies for the identification which strategy the
business must use for the marketing of the products and services of the products and services.
There are four growth strategy which the Steer Automotive Group can use are such as-
Market Penetration: This involves increasing of the sales of the existing products in the same or
the existing market of the company.
Market Development: This strategy focuses on the selling of the existing products into the new
market.
Product Development: This growth strategy focuses on the introduction of the new products to
the existing marketplace of the company.
Diversification: This strategy involves entering of the company into the new market with
introduction of the new products and services of the company.

The most suitable and the effective strategy which can be used by the Steer Automotive
Group is the diversification as this will help them in entering into the new market with the new
products of the company. This will enable the company to earn higher level of the profits and
this will contribute to the expansion as well as the growth of the company (Tsatsoula, 2018).
The various other strategies which will help the Steer Automotive Group to maintain the
productivity level of the company by investing huge amount in the research and development
department as this will help them in effectively researching the market as this will enable the
company to understand the needs and wants of the consumers. Using such growth strategies will
help the Steer Automotive Group to achieve the leading positron within the highly competitive
market.
CONCLUSION
From the above management report it can be concluded that it is very important for the
organisation to develop the strategic plan as this helps the company to grow effectively. The
company must adopt the effective strategies which will enable them to grow and expand the
business. By applying the frameworks such as the SWOT analysis as well as the PESTLE
analysis will help the company to analyse the business environment as well as what all the
factors can affect the performance of the overall organisation. The above research project has
illustrated the aims and the objectives of this research study as well as the identification of the
topic area. Along with this, the research project has also covered the literature review of the
specific research study by considering the views of the different authors. Further, the data
analysis has been performed in which all the theories and the frameworks has been used to
analyse the data which has been collected through conducting this research study. The research
methods which has been used for this research study were also discussed in this research project.

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