Creating Step Set Go: A New Health and Fitness App Proposal by Astra Plc

This presentation proposes the creation of Step Set Go, a new health and fitness app by Astra Plc. It discusses the background of the company, the purpose of the app, its potential customers, and the likelihood of success. The presentation also includes references to relevant studies on fitness apps.

PROJECT
Presentation

Table of content
• Introduction
• Project proposal and rationale of new health and fitness app
• Conclusion
• References

Introduction
• Fitness apps are application that are
used by individuals to track their
health status and assists them to stay
fit. Astra Plc is a small sized
enterprise which specialises in
vitamin and mineral based food
supplements.

Project proposal and rationale of
new health and fitness app
• Information of Background
• Astra Plc is a global, science led
biopharmaceutical company which provides several
medicines, vitamins and mineral supplements.
• What does the app do
• Fitness and health apps assists individuals to
make their lifestyle healthier by monitoring food
consumption, water intake and workout measures.

Continue
• Why should it be built
• Step Set Go will provide users with
information of calorie intake in a day, track
their progress and give them tips on
supplements as well as nutrition required for
healthy diet.

Continue
• Potential customers
• For Step Set Go, targeted customers by Astra Plc are
users that are in need of application which provides them
with all aspects of fitness within one application.
• Likelihood of success
• Step Set Go prospects of success is huge as people
are getting more conscious about their health and lifestyle
making them using applications to track their daily activities
with help of applications.

Conclusion
• From the information presented above, it has been concluded that creating fitness
and health application can provide competitive advantage to organisation to reach
to more number of people and give its users effective measures to track their
health dimensions.

References
• Segar, M. L., 2019. Ally With Your Fitness App: Help Others Maintain Motivation with
the WHY-WAY-DO Framework. ACSM's Health & Fitness Journal. 23(2). pp.31-33.
• Sen, D. and Ahmed, R., 2021. Ambiguities in the Privacy Policies of Common Health and
Fitness Apps. In Research Anthology on Privatizing and Securing Data (pp. 1575-1586).
IGI Global.
• Teng, X. and Bao, Z., 2022. Factors affecting users’ stickiness of fitness apps: an empirical
study based on the SOR perspective. International Journal of Sports Marketing and
Sponsorship.