Steps for setting E commerce Ventures | Apparel Brands
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Added on 2020-01-07
Steps for setting E commerce Ventures | Apparel Brands
Added on 2020-01-07
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TABLE OF CONTENTSIntroduction .....................................................................................................................................3TASK 1............................................................................................................................................3TASK 3............................................................................................................................................71) Issues and corrective actions for achieving team goal............................................................72) Resolve team performance issues and implemented corrective actions.................................83 Report of corrective actions taken by team...............................................................................9CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................112
INTRODUCTION Maintaining and developing an entity growth it is important to introduced someinnovation. There are many organizations which are using different types of techniques andapproaches for improving their existing performance. Introduce of internet is also considered asthe innovative techniques which assist to entity for expanding its business activities and theirperformance. With the help of online ventures firm are becoming offering different types ofproducts to its customers. The present report will make analysis on Apparel Brands whichAustralia based manufacturing company (Arnold. and Boggs, 2015). The firm is facing differenttypes of issues and want to introduced it owns brand through online ventures for developing itsbusiness. This report describes the ways to target market, determining costs of products andalso describes benefits to company to opening online ventures. Furthermore, this report alsomake analyses on issues which are faced by team members and provides corrective actions tothem.TASK 1Apparel Brands founded in 1901 and it is Australia based manufacturer and distributionof clothing and footwear company. From last two year entity is facing difficulties for operating itbusiness activities. Market share of firm is continuous declining and labour is also increases. Forensuring its long term growth organization is planning to develop its own brand and sells todirectly customers (Belbin, R. M., 2011). Apparel Brands is launching its own E commerceventures which assist to them for developing its business. Value propositionIt is a kind of promise to deliver value product to customers, develop effectivecommunication and satisfying customer's needs. For an organization, value proposition meansdelivering high quality products to its customers along with maintaining the profits of firm.Apparel Brand can use this concept of developing its E commerce venture. Entity can offerdifferent types of clothing and footwear to its customers. Market of clothing and footwear inAustralia is rapidly increasing. Price of products is based on consumer oriented pricing products.Apparel Brands charger higher prices of New arrivals and for casual items charged low prices.Firm will charge $10 for each custom T shirt which is low as compare to its competitors3
(Beloglazov, Abawajy. and Buyya, 2012.. Through this approach, entity can attract morecustomers in its business. The customers also get benefites by buying products from E commerceventures. Through E commerce ventures tcustomers receive low cost products along withquality. Target MarketThere are several ways for targeting market. Apparel Brands can use various techniques.The best techniques which can use by the company for making its E commerce venturessuccessful is Market segmentation. With the help of this approach, they can target theircustomers in an effective manner (Bhatti and Ahmed,2015.). This approach assists the firm todevelop its market and enhance the profits of organization. It includes three steps, that is,Segmentation, Targeting and Positioning. Segmentation, Targeting & PositioningIt is based on different variables such as demographics, age, income and lifestyle ofindividuals. Apparel Brands is segmenting its market on the basis of age and income of itscustomers. Clothing and footwear products are generally consumed by young people who belongto 16 -35 years. Firm is also offering low cost products to its customers so that they can attractmore buyers in business. For developing E commerce ventures, income of individual is alsoconsidered important factor.. The firm is offering low cost products to its customers along withhigh quality. The aim Targets Apparel Brands is Young people because most of the onlinepurchasing is done by young people (Csikszentmihalyi, 2014). For attracting for young peoplewho belongs to 16 -35 and they are offering low cost products to its customers. Entity is offeringCustom T-shirt to its buyers and offering a range of footwear as well. Through this approach,customers get low cost products and entity can get maximum profits by rising its sales. Forpositioning its products, the entity is using price strategy. Apparel Brands is offering low costproducts to its customers as compared to its competitors. For attracting more young people,business firm is also offering a wide range of products in clothing and footwear. Gathering informationThere are various ways to conduct information for setting up ventures. Apparel Brandscan gather information by conducting market or can use the online research. With the help ofmarket research, entity can receive valuable information (Da Costa, 2016). It provides in depth4
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