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Website Analysis Assignment | Steve’s Collection Website

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Added on  2020-05-28

Website Analysis Assignment | Steve’s Collection Website

   Added on 2020-05-28

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Running head: STEVE’S COLLECTION WEBSITESteve’s Collection WebsiteName of the Student:Name of the University:Author note:
Website Analysis Assignment | Steve’s Collection Website_1
1STEVE’S COLLECTION WEBSITE Table of ContentsIntroduction....................................................................................................................2The name of the Website................................................................................................2Purpose...........................................................................................................................2Planned Objectives for the website to accomplish.........................................................3Intended Audience.........................................................................................................4Problems or Opportunities.............................................................................................5Type of contents.............................................................................................................6Website Comparison......................................................................................................6Storyboard......................................................................................................................7Content inventory...........................................................................................................7Marketing and Advertising............................................................................................7Security and Privacy......................................................................................................8Conclusion......................................................................................................................8
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2STEVE’S COLLECTION WEBSITE IntroductionSteve had been running his T-shirt business for almost a decade now. He sells mostlycustomized t-shirts in Sydney. Having started his business all alone, now he works with 10other employees. He has grown tremendously. Presently, his business model includescustomers either calling him over the phone or visiting one of his shops to order for theirfavorite tees. Nevertheless, the rise in technological complications in the modern society hasproved to be a challenge to Steve as well. He is in a dilemma about how he can manage topull of an online business model to compete the present scenario, thus gain back his slowlyfading glory. This report aims at providing a complete overview of Steve’s business modeland throws light on how the use of a website can benefit him profoundly. Each aspect of awebsite-based business shall be discussed in details. Further, into the report, examples ofother similar websites shall also be drawn to create a reference to how a website-drivenbusiness works. Lastly, the marketing and security management techniques shall also beexplained.The name of the WebsiteSteve’s Collection is the name given to the website. The website is named after thebusiness itself.PurposeE-Commerce or electronic commerce is a term used for any kind of commercialtransaction or business, which uses the internet to transfer information and other valuabledigital resources. This is presently one of the most important Internet aspects to research,implement and emerge (Laudon and Traver 2013).To justify the name of the website, it must be stated that this is a website for the T-shirt business of Steve, from Australia. Steve, for ten long years had been successfully
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3STEVE’S COLLECTION WEBSITE running his t-shirt business in Sydney and other parts of the country. However, with theadvent of time and technology, the model and way of doing business has changed drastically.Steve, having realized the need to cope up with the changing nature of this business, decidedto go online. The decision of designing, developing and introducing a website to promote thebusiness is a major ask. The website is being built with the motive to drive more customertraffic through online interaction. This will not only allow regular customers to browsethrough the stocks from a remote location, but will also bring in new customers who wish tolook for alternatives through online premises. This might help the business to reach newheights (Toufaily, Ricard and Perrien 2013). Planned Objectives for the website to accomplishThe E-commerce business model allows consumers and sellers exchange products andservices without the distance or time barrier. Therefore, through Steve’s E-commercewebsite, the goals are uniquely set to achieve quite a handsome number of aims andobjectives. The aims that the website wishes to achieve are as follows:Create market awareness: The foremost aim of the website would be to drive thecompany’s name and fame onto a global level. Anybody, from any part of the worldshall then be able to access the website and get to know more about the company andthe products it sells. Further, it is now necessary for the company to spread out itswings once again, from amongst the new tech-savvy companies in the market. Thewebsite also takes the help of the most common social media websites to ensure that avast reach is achieved. This also helps in the Search Engine Optimization (SEO) andhence promotes the website on the World Wide Web. This affects the growth of thebusiness in a more positive way (McIntyre 2015).Promote company goods: Another very important aspect of the website-basedbusiness is to promote the unique designs of customized t-shirts that the company
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