Stock Market Analysis: Introduction to Data Science
This article explores the relationship between advertising and sales in India, using a sample of 100 FMCG companies. Various statistical tools and econometric analyses are used to analyze the data and determine the bivariate relationship between the variables. The article finds that advertising expenses are more dependent on previous years' sales than sales revenue is on advertising expenses. The article suggests further studies could include additional variables such as profits and firm value to examine the multivariate relationship.
Added on 2023-06-03
About This Document
Stock Market Analysis: Introduction to Data Science
This article explores the relationship between advertising and sales in India, using a sample of 100 FMCG companies. Various statistical tools and econometric analyses are used to analyze the data and determine the bivariate relationship between the variables. The article finds that advertising expenses are more dependent on previous years' sales than sales revenue is on advertising expenses. The article suggests further studies could include additional variables such as profits and firm value to examine the multivariate relationship.
Added on 2023-06-03
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