Stop Live Animal Export Campaign in Australia: An Analysis
Added on 2023-06-04
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Running head: Sustainability
SUSTAINABILITY
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SUSTAINABILITY
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Sustainability 2
1. Executive summary
The paper analyses and appraises Stop Live Animal Export
(https://www.stopliveexports.org ) which is an existing activism campaign within Australia. Live
animal export business has been striving despite various issues that have been contentious for
many years. The main issue that forms the background of the organization’s foundation is the
cruel treatment of animals being exported and subsequent treatment during slaughter at the point
of destination. Within the background, some of the key issues that have been identified within
the campaign include the death of animals due to long transportation, weather and poor slaughter
of these animals through the cutting throat. The main objective of the organization is to stop the
transport of live animals for slaughter within the country and across the country's boundaries.
The site of cruel treatment of animals promoted formation the organization within the mid-1990s
under the name of People Against Cruelty in Animal Transport (PACAT). The organization has
developed integrated strategies that mainly compose of online campaign platforms, printed
adverts, events and other activities aiming to intensify campaign for stopping live animal export
business. The implementation of these strategies led to the formation of various activities that
collaborate with the strategic plan. These activities form the core calendar of the organization
used to promote its campaigns throughout the country. Some of those power holders are
government regulatory agencies such as Senate Committee, Department of Agriculture,
international organizations and wealthy merchants that have been doing the business for a long
time. The outcome of the campaign has been characterized by slow trade growth due to
government regulations, the low death of animal transported, government involvement in trade
and low effect of regulations of the trade as seen by activists.
1. Executive summary
The paper analyses and appraises Stop Live Animal Export
(https://www.stopliveexports.org ) which is an existing activism campaign within Australia. Live
animal export business has been striving despite various issues that have been contentious for
many years. The main issue that forms the background of the organization’s foundation is the
cruel treatment of animals being exported and subsequent treatment during slaughter at the point
of destination. Within the background, some of the key issues that have been identified within
the campaign include the death of animals due to long transportation, weather and poor slaughter
of these animals through the cutting throat. The main objective of the organization is to stop the
transport of live animals for slaughter within the country and across the country's boundaries.
The site of cruel treatment of animals promoted formation the organization within the mid-1990s
under the name of People Against Cruelty in Animal Transport (PACAT). The organization has
developed integrated strategies that mainly compose of online campaign platforms, printed
adverts, events and other activities aiming to intensify campaign for stopping live animal export
business. The implementation of these strategies led to the formation of various activities that
collaborate with the strategic plan. These activities form the core calendar of the organization
used to promote its campaigns throughout the country. Some of those power holders are
government regulatory agencies such as Senate Committee, Department of Agriculture,
international organizations and wealthy merchants that have been doing the business for a long
time. The outcome of the campaign has been characterized by slow trade growth due to
government regulations, the low death of animal transported, government involvement in trade
and low effect of regulations of the trade as seen by activists.
Sustainability 3
Stop Live Animal Export
2. Background of the issues
Australia is the largest exporter of live animals throughout the world and these animals
include cattle and other wild animals by sea. On the category of cattle some of the most
commonly exported are goats, dairy cattle, camel and wild animal are mainly buffalos. The live
animal export has therefore created employment and profit to the country since Australia remains
the largest exporter of these animals to the Middle East. Despite the benefits of the business to
the country animals normally undergoes very cruel treatment (Keogh, Henry & Day 2016).
Figure 1: Export destination for live animals (Future Beef 2018)
a. Identifying problems/ issues
It is estimated that more than 70% of all live animals exported to other countries undergo
throat cut while in conscience. The cruel treatment of live animals that are being exported proves
Stop Live Animal Export
2. Background of the issues
Australia is the largest exporter of live animals throughout the world and these animals
include cattle and other wild animals by sea. On the category of cattle some of the most
commonly exported are goats, dairy cattle, camel and wild animal are mainly buffalos. The live
animal export has therefore created employment and profit to the country since Australia remains
the largest exporter of these animals to the Middle East. Despite the benefits of the business to
the country animals normally undergoes very cruel treatment (Keogh, Henry & Day 2016).
Figure 1: Export destination for live animals (Future Beef 2018)
a. Identifying problems/ issues
It is estimated that more than 70% of all live animals exported to other countries undergo
throat cut while in conscience. The cruel treatment of live animals that are being exported proves
Sustainability 4
that there is a need for a campaign to stop this export of animals. Firstly, the animals are
subjected to long oversea transportation that results in the death of many animals. It is reported
that more than 2.5 million animals have died during transportation over the last 30 years.
Secondly, these animals are subjected to cruel treatment at the point of slaughter with several
mainly have their throat cut while they are still alive. Thirdly, due to the longer transport route
that takes a long time, several animals pass through a various climatic region that is cruelly
leading to the death of animals (Abdelwhahab 2013).
b. Defining Campaign objective
The main objective of the campaign is to stop the transport of live animals for slaughter
within the country and out of the country. This objective is fostered through the need to reduce
the cruel treatment of animals that are transported for slaughter within the borders of the country.
This objective can be broken down into smaller objectives that include a sensation of the general
public to help create awareness on the cruel treatment of those animals that are being transported
(Stop Live Export 2018).
c. Establishment of the campaign credibility
Due to the site of the cruel treatment of animals that are transported or exported, many
people came together to look for ways to stop this cruel treatment of live animals. The
organization was established in the mid-1990s under the cover of People Against Cruelty in
Animal Transport (PACAT). In the course of 2008, the organization changed its names due to an
increase in activism that aims at campaigning against export hence the name Stop Live Exports.
In addition, the organization has register membership that includes people from all walks of life.
that there is a need for a campaign to stop this export of animals. Firstly, the animals are
subjected to long oversea transportation that results in the death of many animals. It is reported
that more than 2.5 million animals have died during transportation over the last 30 years.
Secondly, these animals are subjected to cruel treatment at the point of slaughter with several
mainly have their throat cut while they are still alive. Thirdly, due to the longer transport route
that takes a long time, several animals pass through a various climatic region that is cruelly
leading to the death of animals (Abdelwhahab 2013).
b. Defining Campaign objective
The main objective of the campaign is to stop the transport of live animals for slaughter
within the country and out of the country. This objective is fostered through the need to reduce
the cruel treatment of animals that are transported for slaughter within the borders of the country.
This objective can be broken down into smaller objectives that include a sensation of the general
public to help create awareness on the cruel treatment of those animals that are being transported
(Stop Live Export 2018).
c. Establishment of the campaign credibility
Due to the site of the cruel treatment of animals that are transported or exported, many
people came together to look for ways to stop this cruel treatment of live animals. The
organization was established in the mid-1990s under the cover of People Against Cruelty in
Animal Transport (PACAT). In the course of 2008, the organization changed its names due to an
increase in activism that aims at campaigning against export hence the name Stop Live Exports.
In addition, the organization has register membership that includes people from all walks of life.
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