STP Analysis and Positioning Strategy

STP ANALYSIS AND POSITIONING STRATEGY
STP Analysis and Positioning Strategy
Name of the Student
Name of the University
Author Note

1STP ANALYSIS AND POSITIONING STRATEGY
Table of Contents
Introduction................................................................................................................................2
Background of Organization......................................................................................................2
Market Segmentation.................................................................................................................3
Market Target.............................................................................................................................5
Consumer Profile...................................................................................................................6
Differentiation and Positioning..................................................................................................6
Positioning Statement of Plastic Whale.................................................................................6
Positioning Map.....................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

2STP ANALYSIS AND POSITIONING STRATEGY
Introduction
Market segment is a vital factor that can influence the organization to reach the
correct set of customer. This is one of the major factor that is being used to assess the needs
of the customers and utilize the segmentation strategies to target and position themselves
(West, Ford and Ibrahim 2015). Thus, this study will be choosing Plastic Whale a company
known for their furniture products that are made from the recycled plastics from Amsterdam
Canal (Plastwhale.com 2019). This study will be consisting of the activities that will be
stating about the organization and the different products that the organization is involved in
offering. The study will also emphasize on the targeting the customer with correct set of
products based on the different segments of the market such as, demography, geography,
behavioral and psychograph of the customer for their operations.
Background of Organization
Plastic Whale is one of the company who are engaged in the process of promoting and
practicing recycling and reuse and help in minimizing the global problem of plastics. Plastic
creating more problem for the future generation (Plastwhale.com 2019). It is important for
the company to choose Sydney harbour as the plastic problems are becoming a menace for
the ecology of Sydney harbour. Plastic Whale is having a support from the giants such as
PWC, Brabantia, Ecover and many more (Plastwhale.com 2019). The company is involved in
collecting plastics by offering boat services that will lead to the recycle and reuse of plastic.
The offerings of Plastic Whale is inclusive of the furniture, lamps and wall panels that are
made from recycling the plastic wastes. The company is consisting of two designers of the
furniture such as Vepa and Lama for their sustainable and modular designed furniture.