STP ANALYSIS FOR MATTEL Name Of The University Author

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STP ANALYSIS FOR MATTEL
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STP ANALYSIS FOR MATTEL1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Segmentation..........................................................................................................................3
Behavioral..........................................................................................................................4
Geographic.........................................................................................................................4
Demographic......................................................................................................................4
Psychographics...................................................................................................................4
Targeting................................................................................................................................4
Positioning..............................................................................................................................5
Conclusion..................................................................................................................................5

STP ANALYSIS FOR MATTEL2
Introduction
Mattel Inc. is an American multinational entertainment and a toy manufacturing
company. The company was founded in the year 1945 and is currently headquartered in El
Segundo, California. Mattel is one of the most popular companies in the United States and
has been ranked 17 on Reputation Institute’s 2019 Most Reputable US Companies List
(Citizenship.mattel.com., 2020). The company has become very popular since its inception as
it provides safe and interactive toys which play a major role in helping in developing the
children and also providing games to adults. The company has been getting into various
different ventures and has been growing since its inception by coming up with Mattel films
and many more. This paper will focus on the segmentation, targeting and positioning of
Mattel.
Discussion
Mattel has become popular because of their range of brands and products which
generally cater to the children like Fisher-Price, Hot Wheels, Thomas & Friends, Barbie,
WWE and American Girl.
Mattel has successfully marketed their products which is one of the vital reasons for
their success which has helped them in becoming popular and also contributed to their
revenue. The company successfully segments, targets and positions their company and their
brands which helps in the marketing process as it helps in guiding the company develop and
implement a proper marketing mix. The segmentation, targeting and positioning of Mattel are
the following: