STP: Conducting Porter's Five Forces and SWOT Analysis on Opera Philadelphia

This report analyzes Opera Philadelphia using Porter's Five Forces and SWOT analysis to determine its position in the market. It covers the strength, weaknesses, opportunities, and threats of the company. The report also discusses the power of competition, potential of new entrants, power of suppliers, power of customers, and threat of substitute products. The subject is marketing and the course code is not mentioned. The college/university is not mentioned.

STP

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
a.) Conduct a Porter's five forces on Opera Philadelphia............................................................3
b.) Conduct a SWOT analysis on Opera.....................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is an activity which helps in promoting the business through supply of goods
and services in the market. STP(Segmentation, Targeting, Positioning) is a part of marketing
which helps to makes the marketing procedure easy(MS, 2019). In this report, chosen firm is
Opera Philadelphia, it is an opera company which is located in America and it was established in
1975 with the merger of Philadelphia Lyric Opera company. This report will cover porter's five
forces model and SWOT analysis of company.
MAIN BODY
a.) Conduct a Porter's five forces on Opera Philadelphia
It helps to determine the strength and weakness and identify the industry's structure.
This metrix are discussed below:
 Competition in the industry: the power of competition is moderate- high because in
older times this company had positioned itself Opera but now, it has to face no. of
competitors such as Centre City Opera, Curtis Opera Theatre.
 Potential of new entrants: The bargaining power of new entrants is low as if new entry
comes so organisation will affect but with less influence . Because customers are highly
preferred Opera Philadelphia.
 Power of suppliers: The power of this force is high because, it is the only american
company in Philadelphia that produce grand opera(Teixeira and Piechota, 2019).
 Power of customers: The potential of client is moderate as it can easily switch on other
companies in order to enjoy the Opera.
 Threat of substitute product: The bargaining power of this force is moderate, because
customer easily switch to the other substitutes like live concert, jam session etc.
b.) Conduct a SWOT analysis on Opera.
It is a method which helps to identify the internal factors as well as external factors that
can affect your firm.
STRENGTH
 It has developed a practice of creating
new operatic work for grabbing more
WEAKNESSES
 Opera depends on seasonal
performance due to which it is not able

attention of the customer.
 The power of the brand is high because
it has very strong image and is well
known by the customer in its
geographical area (Selden and Goodie,
2018).
to attract customer's attention.
 It is fully dependent on upstream
relationship with grant providers and
set designers if any conflict will arise
with them then the company will get
affected.
OPPORTUNITIES
 New type of Opera can be introduced
which must be alligned with changing
market behaviour as well as value
perception of the company.
 It can organised theme based Opera
performances.
THREAT
 Emerging new competitors and
substitutes in the marketplace.
 The comprehended price of the Opera
at night can also be seen as threat.
CONCLUSION
From the above analysis it has been concluded that business can distinguish their most important
client fragments and make items alongwith showcasing communication.With the assistance of
Porter's Five powers just as SWOT analysis , organization recognize or analyse its significant
obstructions as well as maintained its position in the market.

REFERENCES
Books and Journals
MS, M., 2019. EDITOR BUKU JUDUL" Penerapan Marketing Mix dan STP Sebagai Strategi
Pengembangan Pasar Tradisional Dalam Perspektif Pasar Modern".
Selden, M. and Goodie, A.S., 2018. Review of the effects of Five Factor Model personality traits
on network structures and perceptions of structure. Social Networks. 52. pp.81-99.
Teixeira, T.S. and Piechota, G., 2019. Unlocking the customer value chain: How decoupling
drives consumer disruption. Currency.