Strategic Development Models Report 2022

Running Head: STRATEGIC MANAGEMENT 0
STRATEGY DEVELOPMENT
MODELS

STRATEGIC MANAGEMENT 1
Contents
Introduction..............................................................................................................................2
Pestle Model..............................................................................................................................2
Swot Model...............................................................................................................................4
Ansoff Matrix...........................................................................................................................5
Conclusion.................................................................................................................................6
References.................................................................................................................................7

STRATEGIC MANAGEMENT 2
Introduction
This report includes comprehensive discussion of various strategic tools used by successful
organisation to gain competitive edge in the marketplace. These strategic tools importance
has been considerably increased due to the intense competition prevailing in every industry,
globalisation, emerging technologies and automation. In order to understand the practical
implication of these tools, Telstra organisation has been selected. Telstra is one of the leading
telecommunication communication network in Australia and currently operating in 20
countries with a significant headcount in Asia (Jin-Li et al, 2019). The company vision is to
make Telstra a world-class technology corporation that empowers individuals to connect.
In this report, Telstra strategic analysis has been made by undertaking three strategy
development tool i.e. PESTEL, SWOT AND Ansoff Matrix. This strategic analysis on
Telstra help the users to gain practical and deep knowledge of these respective tools.
Pestle Model
In every business environment, there are some external factors directly or indirectly
influencing the company business operations. Some of these external factors are outside the
control of business enterprise. Pestle strategic tool helps in strategic planning by helping the
organisation to identify various threats in the external or macro environment (Utami & Lantu,
2014). It also helps in exploiting the changes (opportunities) or prevent them (threats) better
than rivals would do. The process of carrying out PEST analysis involves management and
senior executives to evaluate the potential of a new marketplace.
In case of Telstra, the external environment is highly dynamic and complex due to various
regulations of the telecom authority. The strategic analysis of Telstra has been made below
with the help of PESTLE framework below –
1. Political factors – The political aspects include the key decisions taken by the
government and in case of Telstra, it includes government push for regulatory
reforms. It is related with the legislation signifying Telstra to progressively sell its
copper and HFC network to the telecom industry in Australia so as to reduce entry
barriers for new businesses (Taylor, 2014).