Strategic Agility: Enhancing Competitiveness in the Tourism Industry

Strategic Agility

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Brief overview.............................................................................................................................3
Identify external threats and opportunities which company face using suitable frameworks.....3
Create and critically assess two potential options from SWOT analysis....................................6
Critically evaluate two strategic choices.....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic agility is a concept that represent the ability to prominently respond to words the
change while maintaining flexibility within an organisation. It is important because it is the base
for the key business issues and also create effective workplace for the employees. Strategic
agility also creates effective business market and products in terms of reaching towards their
customers and develop suitable innovation (Ahammad, Glaister and Gomes, 2020). To carry
forward the study Oak Tree Inn is considered which is a successful tourism business situated in
United Kingdom and considered as the Most iconic natural location. Moreover, it is a popular
restaurant and bar with overnight accommodation services and also with award winning
facilities. To carry forward this report a brief overview of the company with its prominent
activities is described and also identify external threats and opportunities which company face
with the help of prominent frameworks. Lastly it prominently evaluates the two strategic options
with the help of SAFe analysis.
MAIN BODY
Brief overview
Oak Tree Inn is the well-known tourism business which is situated in a village called
Balmaha and does not has much population at the place and it is the Most iconic natural location
with the Scotland’s first ever National Park. The turnover of respective company in 2018 is of
approximately 3 million and the objective of director towards the growth of around 10 million by
2025. Along with this around 14 million people visit the country every year as the tourist spend
around 5% of the GDP add the whole sector accounts for around 7% of the employment.
Moreover the objective of Oak Tree Inn is to increase their revenue within 2018 and 2025.
Besides this after analysing the number of visitors it is examined that the maximum number of
visitors are in 2016 which leads to increase the sales and revenues of the hotel.
Identify external threats and opportunities which company face using suitable frameworks
PESTLE Analysis
Political: The political stability is the prime factor for the success of Tourist destination
and Brexit open doors for the immense opportunities for Oak Tree Inn. Along with this UK
maintains strong relationship with us in terms of having great power that prominently influence
the Global economic and political affairs. Besides this currently company face downfall because