Strategic Agility for Oak Tree Inn: SWOT Analysis and Two Potential Strategic Options

Strategic Agility

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Overview of firm and its activities providing pertinent data and information............................1
SWOT analysis............................................................................................................................2
Create and critically assess TWO potential strategic options......................................................3
Critically evaluate the two strategic choices with the help of SAFe analysis.............................4
CONCLUSION................................................................................................................................6
References........................................................................................................................................8
APPENDICES.................................................................................................................................9
Pestel analysis..............................................................................................................................9
Porters five forces model.............................................................................................................9
VRIO model...............................................................................................................................10

INTRODUCTION
Strategic agility refers to ability that helps to remain flexible in order to face new development
for adjusting strategy direction of company in continuous manner and also develop different
ways to create values. It helps an organisation to develop an ability that allow them to shift inside
business as well as outside (Asil, 2019). It helps firm to staying competitive through recognition
as well as capitalisation of different opportunity to identify threat and mitigate them from
materialising at first place. This report includes study of Oak Tree that is a three-star hotel
located in UK. It is one of organisation that is getting growth and wants to made changes in their
strategies. This report consists study overview of firm and its activity that provide information
and data to company. It consists SWOT analysis of firm on basis of internal and external
analysis. Moreover, it consists strategies option for company that helps them to mitigate threat in
business and allow them to exploit opportunities.
MAIN BODY
Overview of firm and its activities providing pertinent data and information
Oak Tree Inn is one of hospitality organisation which is located on Loch Lomond’s Bank. It is a
family business that is focusing on B2B accommodation. It consists bar, coffee shop, restaurant,
ice cream parlour, village shop, in house artisan roastery. It is a business that offer space for
business events, small events, staff appreciation day and also for training day. It was founded in
the year 1997 and is also a privately held organisation (Chan and Muthuveloo, 2020
Ehiorobo, 2020). This organisation has around 51 to 200 employees who are working
dedicatedly for success and growth of organisation. Due to these skilled employees, service of
this organisation is effective. There are different amenities services offered by this business in
order to enhance experience of customers. It is offering, café, bicycle parking, hiking trails, golf
course, ATM and others.
There are various competitors of Oak Tree organisation in UK including Catnip Inn, Azalea Inn,
Inn on the river, Deluxe INN and suites. All these competitors are adopting different strategies in
order to compete with Oak Tree INN. This organisation on basis of its excellent services and
other things making efforts to differentiate its products and service from competitors that allow
them for maintaining its competitive position in market. This organisation is earning revenue of
around $5 Million. Due to covid-19 pandemic, this organisation has faced many problems that
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