Strategic Agility for Oak Tree Inn: SWOT Analysis and Potential Strategies

This report discusses the SWOT analysis of Oak Tree Inn, potential strategic options, and recommendations for the strategic choices. The report recommends differentiation strategy for the restaurant to achieve its goals and objectives. The report covers the overview of the firm, internal and external analysis, and evaluation of the two strategic choices. The subject is Strategic Agility and the course code is BM633.

Strategic Agility
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Table of Contents
Introduction......................................................................................................................................3
Overview of firm..............................................................................................................................3
SWOT table as a summary..............................................................................................................4
TWO potential strategic options .....................................................................................................6
Recommendation for the strategic choices......................................................................................7
References........................................................................................................................................9
Books and journals......................................................................................................................9
Appendix........................................................................................................................................10
Pest analysis..............................................................................................................................10
VRIO.........................................................................................................................................10
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Introduction
Strategic management is the process of setting of the goals, objectives and procedures in
order to make the company more competitive. Strategic management allows to look effectively
and deploying staff and the resources in order to achieve these goals and objectives (Tahir, and
Vahid, 2021). Within this report, the organisation selected is Oak tree inn which is a restaurant,
pub and a village shop on the West highland way. This report covers overview of the firm,
internal and external analysis, potential strategic choices options and the evaluation of the two
strategic choices. Further, it includes recommendations of which of the strategy is being chosen
in the organisation which can provide benefits to the restaurant.
Overview of firm
The Oak tree inn consist of accommodation which is the rooms and above the inn and it
is in a series of on site cottages. It is the restaurants and bar, ice cream parlour and coffee shop
and the village shop. It is in Balmaha, it is a beautiful loch side villages in Loch lamond and the
Trossach national park. This is a hotel for those people who are wishing to escape from their
modern day life. The hotel is consisting of 110 employees which consisting of $25.9M revenue.
Hotel is using certain technologies within their organisation like google analytics, tag
management, load balancers and Domain name services (Quintero, Zarzavilla, and Chen Austin,
2021). Further, hotel is preparing full cooked buffet breakfast and it is served at the inn and also
it providing fee on site parking to its customers. It is having certain traditional bedrooms which
are fully decorated according to the customer needs and demands and also these rooms are near
by cosy cottages. Further, a person can be able to relax and enjoy and the natural tranquillity and
stunning scenery and it is the most beautiful and romantic places in Scotland. Overall it is 9.4
rating restaurants which is for two person trip (Oak Tree Inn, 2021). However, during the time of
covid 19 pandemic, many of the restaurants faced certain issues. In relation with the The Oak
tree inn, it has faced certain issue and challenges wile this global pandemic such as many of the
customer did not visit the places and they are ordering online, hotel has to become digital now in
order to complete the organisational aim and visions. Further, they have to come up with all the
safety measures in order to prevent from the any type of disease from covid 19 pandemic. Also,
some of the other pressure issue within company is to grow fast because this is a SME
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organisation and they have to develop more interest within the organisational profits and satisfy
customer as well (Ganjehi, and Khatiri, 2021).
Hotel is having certain competitors of The Oak tree inn which are also using certain
activities in order to attract large number of customer towards their brand. These competitors are
Catnip Inn, Deluxe Inn and suites, Saline creek inn, Inn on the river LLC etc. these compositors
are coming in the hospitality industry and all are the SME hotels who are trying to make certain
strategies which can attract large number of customers.
The financial statement of the restaurant is high as compared to its competitors and this
will be helpful for achieving their goals and satisfying the customers. There is a financial
statement of some of the years and this provides details of the company profits and their revenue
occurred with their market and also as compared with their competitors (OAK TREE LOCH
LOMOND LIMITED, 2021).
SWOT table as a summary
Opportunities Threats
 The major opportunity for Oak tree inn
restaurants is to grab new and updated
technologies (Paul, Deshamukhya, and
Pal, 2021). As if restaurant is working
 The threats for restaurants is to provide
competition which is most important to
be considered because competition is
increasing now a days and this helps in
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toward latest technologies and they are
providing training to the employees
effectively. Then this may resulting in
creating growth opportunities for their
organisation.
 The other opportunity which can be
seen of the restaurants is after
pandemic, they have to shifted towards
digitalisation and also offering online
facilities to the customers in order to
develop more opportunities for them.
 The next opportunity is that restaurant
is having high high menu and variety of
options of food to the customer in order
to enhance them and developing more
options for them.
achieving gaols and objectives.
 The cultural trend is to be the threat for
the organisation and this will be
resulting in creating loss of the
organisation.
 The other is due to global pandemic,
many of the organisation gone in loss
as in relation with the Oak tree inn,
they are facing social factor and this
also resulting in changing customer
taste and preferences (Sajad, and
Norouzi, 2021).
Strength Weaknesses
 The major strength of the Oak tree inn
hotel is that it providing reasonable
prices of their rooms and food to the
customers. So that is way more
customer get attracted towards the
brand.
 The next is that it having employee
who are well trained and they are
effectively performing their job role
and satisfying customer with their
services (Kaushal, and Srivastava,
 The major weaknesses of the hotel is
that they are not having enough
resources and employees who can start
new ideas and so that they could
develop more in future. This weakness
could be consider in mind of managers
and it should be improved.
 Sometimes it becomes difficult to
attend all the customers within working
environment and at online platforms.
So this results in dissatisfaction of
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2021).
 Hotel is having better opportunities in
the market and they are developing new
opportunities after covid pandemic
while launching digital technologies
within their working environment.
 Also, hotel is doing well and having
good reputation in market so this helps
them in satisfying more customers and
aware customer about the brand.
customers and they service declines of
the company in front of customer and
guest.
 Restaurant is working at lower level so,
it needs more resources to encourage
their business in order to start at the
global level (Mimidas, 2021).
TWO potential strategic options
A strategic plan is most important for achievement of the company aim and objectives.
This helps in targeting more people and achieving the specific targets. There are certain
strategies like differentiation and cost leadership strategy which helps the restaurant in achieving
their goals and objectives. Further, within this report, the researcher has selected differentiation
and cost leaderships strategy which helps The Oak tree inn in achieving competitive advantage
within the market and among the competitors as well. These strategies are discussed below:
 Cost leaderships strategy : Cost leadership is the one in which there is a bigger market
share and this can be achieved by lower the cost of the restaurants prices and making
more profits. This is achieved by less operating and transporting costa and by maintaining
average and the competitive prices. This helps the restaurant in minimising the cost of
operations and developing more options for them. This will helps the customer in getting
lower prices and getting more satisfaction (Hoang, 2021). By this company will be able
to get reputed in the market and this helps the company in being available to the customer
and also enhance their taste and preferences. By using cost leadership strategy, The Oak
tree inn will be having more profits and they are gathering more market share by making
customer satisfied and compete with the competitors. In relation with The Oak tree inn,
they can lower the cost of transportation, less paid to chef and also reduces the amount of
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operation cost, so this resulting in achievement of the organisational gaols and earning
more profits and revenue.
 Differentiation strategy : This is the second strategy of porter generic strategy which is
being used by organisation in order to develop new opportunities (Kelfaoui, Rezzaz, and
Kherrour, 2021). This strategy of differentiation is focusing on offering of the products
and service with having something uniqueness within their organisation. Further, this
strategy helps the company in competing with the competitors and providing something
unique to the customers in food and ion the services. In this offering is provided by the
restaurants as there is something unique and added features within the company products
and services. Further, in relation with The Oak tree inn, they should have to work
differently accordingly and in their products and services which resulting in achievement
of the organisational goals and objectives. This helps in attracting large base of customers
and making promotion effectively. This will also helps the restaurants in competitive
with their competitors in market.
These both of the strategies will helps The Oak tree inn in reducing their cost and
reducing wastage from the business environment and resulting in enhancing customers.
Restaurant will be able to develop more specific information and it helps in making new
innovation within their working environment and developing new options and opportunities as
well. Further, it brings valuable feedbacks and also attracting more customers (Nderitu,
Waiganjo, and Orwa, 2021). These both strategies resulting in reducing extra costing of the
products and provide customer a better quality of food products and rooms and other services.
Recommendation for the strategic choices
The SAFe model is refers to the scaled agile framework which is a set of organisational
and workflow patterns in order to implement the agile practises at the enterprise scale. This is
formed from around three primary bodies these are agile software development plan, system
thinking and lean product development. Further, it consist of four core values these are built in
quality, program execution, transparency, alignment.
With this model it is being recommended that both of the strategic are helpful for the
organisation in achieving their objectives. But on the next hand, if The Oak tree inn should have
to choose one strategy then they should go with Differentiation strategy because this helps in
development of the organisational profits and their sales as well. While using this differentiation
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strategy, restaurant should provide something unique in their food item or in the services which
is available in their hotel and pub (Bizzarri, and Micera, 2021). Further, this will helps them, in
aching some of the values related to the above framework. These are leadership, transparency
among employees, providing high quality of food products and other services and alignment.
These helps in attracting more customers and enhancing their brand image in front of customer
and market as well. This helps the company in achievement of the organisational goals and
providing something unique to the customer which they should like. After the global pandemic,
customer are searching for healthy and organic food and taste, so The Oak tree inn will work on
that and make promotion through digital platforms in order to attract more customers. This will
be resulting in competing with their certain competitors and developing effectively (Waller,
2021).
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References
Books and journals
Bizzarri, C. and Micera, R., 2021. The Valorization of Italian “Borghi” as a Tool for the Tourism
Development of Rural Areas. Sustainability, 13(12), p.6643.
Ganjehi, S. and Khatiri, K.N., 2021. Determination of emergency roads to emergency
accommodation using loss analysis results. Geoenvironmental Disasters, 8(1), pp.1-25.
Hoang, A.D., 2021. Influence of culture on French sauna market penetration: case company:
Zenestar.
Jamir, C., 2021. Urbanization and solid waste generation in urban Longleng district of
Nagaland:: Present practices and future challenges. International Journal of Business,
Technology and Organizational Behavior (IJBTOB), 1(5), pp.348-362.
Kaushal, V. and Srivastava, S., 2021. Hospitality and tourism industry amid COVID-19
pandemic: Perspectives on challenges and learnings from India. International Journal of
Hospitality Management, 92, p.102707.
Kelfaoui, A., Rezzaz, A.M. and Kherrour, L., 2021. Revitalization of mountain rural tourism as a
tool for sustainable local development in Kabylie (Algeria). The case of Yakouren
municipality. GeoJournal of Tourism and Geosites, 34(1), pp.112-125.
Mimidas, I., 2021. “Thessaloniki, Jerusalem of the Balkans”: Jewish Heritage Tourism between
Memories and Strategies.
Nderitu, J.W., Waiganjo, E. and Orwa, G.O., 2021. Effect of Market Culture and Hierarchy
Culture on the Implementation of Corporate Strategy in Private Chartered Universities
in Kenya. Journal of Business and Economic Development, 6(3), p.133.
Paul, A., Deshamukhya, T. and Pal, J., 2022. Investigation and utilization of Indian peat in the
energy industry with optimal site-selection using Analytic Hierarchy Process: A case
study in North-Eastern India. Energy, 239, p.122169.
Quintero, A., Zarzavilla, M., Tejedor-Flores, N., Mora, D. and Chen Austin, M., 2021.
Sustainability Assessment of the Anthropogenic System in Panama City: Application of
Biomimetic Strategies towards Regenerative Cities. Biomimetics, 6(4), p.64.
Sajad, G. and Norouzi, K.K., 2021. Determination of emergency roads to emergency
accommodation using loss analysis results. Geoenvironmental Disasters, 8(1).
Tahir, I.Z. and Vahid, V.G., 2021. Methodological basis of zoning of tourism-recreation reserves
and tourism potential of Gusar region of the Republic of Azerbaijan. Journal of
Geology, Geography and Geoecology, 30(2), pp.379-388.
Waller, G., 2021. The economic impacts of Covid-19 on 4-star hotels in London and Stockholm
in 2020.
Online
Oak Tree Inn, 2021. [Online] Available through
<https://www.booking.com/hotel/gb/oaktreeinn.en-gb.html>
OAK TREE LOCH LOMOND LIMITED, 2021. [Online] Available through
<https://companycheck.co.uk/company/SC367249/OAK-TREE-LOCH-LOMOND-
LIMITED/companies-house-data>
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Appendix
Pest analysis
 Political : In this if company is not following current government rules and regulation,
then this creates threat for the company.
 Economical : It includes tax rates and interest rates.
 Social : The social include customer taste and preferences. After the global pandemic,
customer has changed their taste and preferences. So this creates threat for company.
 Technological : If The Oak tree inn is using latest technologies within their working
environment like digital and online payments and wifi facilities, then this resulting in
creating opportunities.
VRIO
 Valuable : The Oak tree inn is having valuable resources like employees and suppliers.
 Rare : the rare resources of restaurant is innovations and customer service.
 Imitate : The imitate resource of restaurant is distribution network, brand reputation. It is
very hard to imitate these resources.
 Organised : The organised resources are financial stability, and employees.
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