Strategic Agility: SWOT, PESTEL, VRIO, and SAFE Approach for Oak Tree Inn in UK

This report discusses the application of strategic agility in Oak Tree Inn in UK through SWOT, PESTEL, VRIO, and SAFE approach. It provides an overview of the organization, its strengths and weaknesses, opportunities and threats, and two potential strategies. The report also assesses the suitability, acceptability, and feasibility of the strategies.

Strategic Agility

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Overview....................................................................................................................................4
Determines SWOT by emphasizing internal and external environment through studying their
factors.........................................................................................................................................5
Study two strategic options that emphasize by SWOT..............................................................7
Assess strategic choices and SAFE approach............................................................................8
CONCLUSION...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic agility is refers to as procedure that helps in deriving changes that takes place in
market situation and making strategy quickly to emphasize in organization to achieves desired
targets of business (Shams and et.al, 2021). The report is based on Oak Tree Inn that is located
in UK, it provides varieties of services to customers through satisfying their needs and desires of
consumers. In this determine overview of organization, SWOT, PESTEL is emphasized in this.
Also, study VRIO by determining their strengths and weaknesses. Further, two potential
strategies and strategic tool of SAFE assessment is also determined in this report.
MAIN BODY
Overview
Oak tree inn is a restaurant, pub, cafe and various things that located in UK and provide
varieties of services to their customer. Their competitors are other restaurant such as Hilton etc.
that helps in emphasizing productive approach for business through they provide innovative
services to their customer. By providing better room facilities to customer that attracts
consumers towards business. It is a part of drinking sectors as peoples comes for drinking
alcohol here, it has fifteen employees and generates $469, 398 financial aspects of business. In
order to this it generates sales for raising to achieving desired targets of organization. This
provides varieties of services to customer in order to attract more and more customers towards
business through acquiring consumer satisfaction. As it performs their function by facilitating
systematic functioning of business through providing varieties of services to consumers. The
business raise their revenue and sales by accommodating business in UK market, by offering
alcohol beverages to customer (Gordon and Amini, 2021). In order to this, consumer comes for
drinking purpose and satisfy their needs by coming to restaurant. Their main aims and values is
to satisfy consumer and increase their sales by working in effective manner. It functions in
smooth manner through conducting productive approach by achieving desired goals of business.
By providing facilities to consumers through obtaining better products and services by working
in respective manner. Its main objective is to raise sales of business by providing better services
to consumer that helps in raising organization productivity and profitability. In order to this,
acquires growth and providing various services to customer in their business by working in
effective manner through facilitating productive approach as their main aim is to build

infrastructure of business in respective manner. The organization performs their function in
effective manner by satisfying needs and wants of consumer in respective manner. Though
facilitating and functions of business in respective manner through smooth functioning of
business role. They provide services to attract customers towards their firm by working in
respective manner.
Determines SWOT by emphasizing internal and external environment through studying their
factors
Strength
 Its major strength is emphasized and
follow ethics that helps in raising
organization productivity (Bykov and
Fadeeva, 2021).
 This derives commitment to owners by
facilitating sustainability growth of
business.
Weaknesses
 Organization major weaknesses is poor
strategic management that decrease
sales of business.
 Another drawback is poor staffing
retention that impact on business
function.
Opportunities
 It is trending organization as raises
number of consumer in their business.
 The technology development is
derived benefits for business through
working in systematic manner.
Threats
 The issues that developed in business is
tourism sector that impact on business.
 There are number of competitors arise
in market that impact organization by
influencing their business (Mo, 2021).

External environment- In accordance to this, emphasize PESTEL that creates issues for business
by impact on their sustainability through various factors that occurred in this. As this facilitates
opportunities and threats that observed (Hestiningrum and Prawiraatmadja, 2021). It is defined
below;
Political- In responds to organization derives political issue through not maintaining stability in
political element that impact on business.
Economical- In terms of business, derives economic elements through consisting taxation,
inflation, economic development and other key factors. As this emphasize both opportunities
and threats for business by deriving benefits through raising consumer and issues by decreasing
inflation rate of organization that impact on their sustainability.
Social- In order to this, social element is emphasized organization functions through providing
services to men, women that comes to their organization (Vera-Contreras, Vera-Rivera and
Puerto-Cuadros, 2021). By working in effective helps in deriving benefits through attracting
peoples and issues by impact on sustainability of business.
Technological- It is essential part for business through emphasizing technology helps in raising
organization productivity by using technology tool through promoting on channels of medium.
Also, derives threats by misuse of technology that impact on organization performance.
Environmental- In regard to organization, providing eco-friendly products to consumer that not
harm their health by facilitating better products (Murcia, Ferreira and Ferreira, 2021). But
organization providing customers alcoholic beverage that harms their health and conducts
threats for business.
Legal- In context to business, by not emphasizing laws and legislation occurs issue for business
through taken action against their because of not maintaining legal element effectively.
Internal models- In accordance to business, by emphasizing internal approaches helps in raising
organization productivity and efficiency through facilitating VRIO assessment. This is defined
below;
Resources Value Rare Imitation Organization
Supply chain
network
applicability
Yes Yes It is derived by
coming as nearest
to competitors
through
Makes the
organization
running through
functioning of

maintaining
supply chain
management.
business
effectively (Kim
and Makadok,
2021).
Brand awareness Yes Yes, it is
emphasized as
one of leading
organization
(Raisi, Salarzehi
and Sheihaki
Tash, 2021).
No Utilized business
strategic
management
through
maintaining
position of
business
effectively.
Study two strategic options that emphasize by SWOT
In accordance to this, strategic option is uses for this is market and competitive benefits
that helps in facilitating strength, weaknesses, opportunities and threats. As by diversifying
market culture of business through broaden market helps in attaining consumer by achieving
desired goals of business effectively. Through emphasizing productive approach by reducing
competitors through innovating products and services of business. This helps in raising
organization productivity and efficiency in desired manner. It derives strength and opportunities
by making sustainability growth in business through facilitating productive approach for
business. By acquiring wider range of market through which more and more customers attracts
towards business and work in effective manner. The business derives opportunities by raising
productivity and profitability of business by working in systematic manner that helps in raising
organization efficiency (Mirshekaran, Sadeghi and Vahidi, 2021). Through this helps in
achieving desired targets and goals of business effectively by smooth functioning of business in
desired manner. By emphasizing strategic tool that makes sustainability growth and expansion
of business in respective manner. Also, occurs threats and weaknesses by lack of market sector
and increases number of competitors that declines rate of sustainability of business and impact
on their performance. Due to competitors impact on growth of business by decreasing

productivity and arise of number of rivals in market sector of business. As it is difficult to
survive in competitive world, in order to make sustainability growth by working in respective
manner through achieving desired goals and objectives of business respectively. By innovating
services and engage more customer through offering them better quality of products helps in
achieving growth and development of business respectively. Through conducting smooth
functioning of business by attaining customer through emphasizes strategies that helps in raising
organization productivity and efficiency in desired manner. In order to this organization,
enhanced market sector of business and acquiring sustainability growth of business through
innovating services that helps in attracting customer and attaining desired goals of business
effectively (Chen, Wu and Christofides, 2021). Through emphasizing strategic choices in
effective manner helps in emphasizing productive role through attracting more and more
customers towards business effectively.
Assess strategic choices and SAFE approach
In order to this, by strategic choices of market and competitive benefits helps in
assessing strategic management of business. Through acquiring sustainability growth and
development of business by working in respective manner. As this helps in making sustainability
growth by assessment of SAFE approach that determines various elements that comes under
this, to acquire sustainability of business. It is determined below;
Suitability- In responds to this, suitability is derives by determines by significance of business
through emphasizing environment, expectation and other suitability. As this helps in attracting
consumer through reaching to their expectation and acquires environment suitability products to
customers. It helps in making better approaches through deriving effective strategy by achieving
desired goals and objectives of business (Petsagkourakis and Galvanin, 2021). The organization
need is to reduce competitors and emphasizes productive approach through making
sustainability growth of business. Their need is to provide customer better products and
maintains financial aspect in respective manner. Through attaining more customer and achieving
desired targets of organization respectively as this helps in deriving suitability of business for
raising their profitability and acquires more customer in desired manner.
Acceptability- In accordance to this, it determines the acceptability of business that derive
opportunities for shareholder by raising financial aspects for business. As this helps in making
sustainability growth of business by emphasizing acceptability through accepts challenges

positively by overcoming it in respective manner. This helps in making sustainability of business
by raising performance and emphasize growth in effective manner. Through performed function
by reducing competitors that impact on organization. The business emphasizes effective role
through determining acceptability by determining advantages and resulting measurement that
helps in facilitating financial and non-financial aspect of business. It is taken place to derive
sustainability and overcome issue by working in desired manner through facilitating
applicability of business in perspective manner.
Feasibility- In regard to business, emphasizes feasibility by choosing strategy of wider market
sector of business that helps in facilitating organization function. Through maintaining
feasibility by consists of distinctive factors such as manpower, tool, management power etc. As
this helps in maintaining feasibility of business through accommodating functions in respective
manner (Bui and et.al, 2021). Through this maintaining feasibility by working in respective
manner to achieve desired goals and objective of business through feasibility of business
management. As SAF strategy helps in maintaining feasibility of business through attaining
more and more customers towards business in respective manner by smooth functioning of
business.
CONCLUSION
The report has been concluded about an overview of organization and has been
established table of SWOT through this determines internal and external elements. It
summarizes of PESTEL and VRIO model that has been helps in deriving strength, weaknesses,
opportunities and threats. Furthermore, it also justifies strategic approach and using two into
consideration of business. Lastly, SAFE framework has been examined in the report that has
been taken place by assessing strategic option that helps business to grow and expands by
working in systematic manner.

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