Strategic Analysis and Implementation - Report

Strategic Analysis and Implementation

Executive Summary:
The present report will be covering the telecommunication company which is the market
leader in Malaysia since its establishment from the year 1984 which is Telekom Malaysia Berhad
or TM. The vision of Telekom Malaysia is to make life and business easier for a better Malaysia
and since few years its is using the strategic decision which is termed to as COOL. The main
strong point about the company is the popularity among Malaysian in country and is the leading
company in industry occupying almost 90% of market share. The partnership which is between
Telekom and Malaysian government should be looked forward to as the biggest opportunities.

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................1
TASK 1......................................................................................................................................1
1. Strategic direction of Telekom Malaysia during the past and the way in which strategic
thinking has developed within past 5 years...........................................................................1
TASK 2......................................................................................................................................2
2. Detailed analysis of the industry in which Telekom is operating......................................2
3. Choosing and using of appropriate frameworks for strategic analysis..............................3
4. Critical discussion of competitive advantages among its direct competitors of Telekom.
...............................................................................................................................................4
5. Industry scenario which Telekom is facing within its existing market domains...............5
TASK 3......................................................................................................................................6
6. Whether the mission and vision of Telekom are aligned to the demands of the
marketplace............................................................................................................................6
7. Analysis of strategic capabilities of Telekom....................................................................6
TASK 4......................................................................................................................................7
8. Discussion of possible strategies that Telekom could follow to defend its core business.
...............................................................................................................................................7
TASK 5......................................................................................................................................7
9. Analysis and evaluating the resources implications of recommendations which Telekom
has to address.........................................................................................................................7
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9
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INTRODUCTION
The strategic analysis is the tool and techniques which is used to define the strategic
business planning any organisation and this is also referred to as SWOT analysis of the
organisation. This help to determine the competitive advantages of company within the
market or industry where it is operating. It contains many theories and frameworks which are
useful to guide the strategic analysis and choice. The present report is based on Telekom
which is the leading telecommunication company of Malaysia which was founded in 1984
and is now owned by public sector. Telekom is having a strong emphasis on innovation and
helping the public of Malaysia to connect and communicate in a better way. The report will
cover strategic direction during the pastime and developed in past 5 years of Telekom
Malaysia and detail analysis of the industry within which company is operating. And in the
end of report it will cover all the recommendations of the implication which the company
need to address.
TASK 1
1. Strategic direction of Telekom Malaysia during the past and the way in which strategic
thinking has developed within past 5 years.
Telekom Malaysia is the market leader in the telecommunication industry of Malaysia
and also in the related service under the license issued by Ministry of Energy, Water and
telecommunication. Company is providing wide range of services like that of local call, long
distance calls, data service and also mobile communication under the Celcom brand. It
acquired Celcom and merging with the mobile operations under TM touch with this Telekom
is having the monopoly on fixed line network (Walker and Heidrich, 2014). The aim of
Telekom Malaysia is to provide the best form of communication service, information and
entertainment service and with this been the leading telecommunication service provider of
Malaysia. The vision of Telekom Malaysia is to make life and business easier for a better
Malaysia and since few years its is using the strategic decision which is termed to as COOL.
This is the strategies of company which is enabling Telekom to be the market leader in
Malaysia with its best form of service. COOL strategies are set by company which guide
company in achieving their market objectives. COOL strategies stands for:
Customer experiences and service excellence.
One company mindset with commitment to serve.
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