Strategic Analysis And Planning (pdf)

Strategic Analysis And
Planning

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of company.................................................................................................................1
Resource Audit............................................................................................................................1
Value systems.............................................................................................................................5
Product Portfolio (BCG Matrix).................................................................................................5
Potential Future Strategic Growth...............................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Strategy planning refers to step by step actions taken by an organisation according to
their pre set priorities so that they can set attain their vision and mission in no time (Rothaermel,
2015). On the other hand, strategic plan is a blue print which consist of activities which company
is going to perform in future. For this report, Samsung is taken for discussions which is one the
largest conglomerate in the world and deals in various industries like electronics, heavy industry
& construction, finance and services etc. Samsung headquarter is in Seoul, South Korea and
employees more than 489.000 people all over world. Resource audit of electronics SBU will be
discussed with the help of different models. Besides this, value system will be conducted with
the help of Value chain analysis so to find out ways through which company can reduce their
cost. BCG matrix will be done to identify their strengths and weakness. At last various options
will be identified and how company can use this to enhanced their future strategic growth.
MAIN BODY
Overview of company
Samsung electronics is the part of the Samsung group which is in top 5 biggest brands in
the electronic industry. Company deals in various products of electronics like mobile phone,
smartphone, computer, laptop, television, LED panel etc. Moreover, it is one of the largest
manufactures of devices like semiconductors, chips, batteries, hard drives to companies like
Apple, Sony, Nokia etc. Samsung electronic has more than 300,000 employees in the world and
headquarters in Samsung digital city, Suwon, South Korea. To enhance their market share in the
market, Samsung is planning to invest up to 20 billions dollars in various sectors like LED, solar
panels, medical devices, energy savings products etc. After protecting position of market leader
in the market, Samsung sales has affected due to slow sales of products like Galaxy S9 and S9+
resulting in negative impact on the profitability of Samsung electronic balance sheet (Samsung
Electronics Announces Third Quarter 2018 Results, 2019). So company have to considered
many aspects which they have considered while launching any new product in the market which
will be explained below with functional examples and various reliable statistics.
Resource Audit
It is a process of analysing and monitor every types of resources available in the company
and how it can assist company to gain competitive advantage over others by giving sustainable
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