Assignment on Strategic Management of BP : Case Study

STRATEGIC
ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business policies of HRM ('British petroleum').........................................................................1
Significance of HRM policies in British petroleum....................................................................2
APPLICATION WITH REGARD TO RECOVERY PLAN..........................................................2
Models.........................................................................................................................................3
Recommendation........................................................................................................................5
Implementation...........................................................................................................................6
Limitation....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
BIBLIOGRAPHY............................................................................................................................9

INTRODUCTION
The term strategic analysis is an important tool in order to bring development in business
policies by conducting research on the entity where such business operation operates. It works in
the manner as defining the problems, gathering of information, findings of opportunities and
such result should be reviewed accordingly. With the help of this all function one basic strategy
is to be formulated (Kovalchuk and Khudyk, 2017). In this present report the business policies of
human resource management and theories, model and risk mitigation all are to be analysed in
strategic way. For achievement of business object it is essential to have proper application of
strategic aspect so the firm can run its activities in smooth manner.
According to present scenario, This report is based on having proper identification and finding of
conflicts in order to have proper understanding of strategic management. In this present
assignment the case study is taken, and critical aspect of this report is based on company named
as BP (British Petroleum). This file is relates to provide overcome issues in relation to loss they
had. As per the case the British Petroleum company is facing loss from last many years. The
profit chart of entity is falling down in badly (Mills and Rorty, 2012). The market share of
company is also not so attractive. In the year 2010 an incident happened in Mexico as oil spill in
gulf which has spoiled the brand image of firm in market.
MAIN BODY
Business policies of HRM ('British petroleum')
The organisation success can be achieve with the help of efforts of people who belongs to
such firm. The British petroleum company is focusing on formulating good startegy aspects so
that profit of firm can be maximised. It is a type of efficient HRM system which leads to
focusing on activities of entity (Juneau, 2017.). It is taking various steps in order to promote
internal promotion of people on which basis motivation can be increase employees of the
organization can work in effective manner. The employees should be treated as assets to
organisation. Without there well function activities of entity cannot work in effective manner.
Moreover, this firm paid high wages to their employees as compare to any other entity. In order
to gain competitive advantage in market the Aldi's is taking various steps so that firm can survive
in market for longer period.
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Significance of HRM policies in British petroleum
In BP the operation efficiency is the core strategy in order to achieve the success to
organisation (Nandakumar, Ghobadian and O'Regan, 2011). The main motive of firm is to work
with efficient HR practices so that proper policies and procedure should be adopted in order to
bring competitive advantage in market. With the help of good human resource management
organisation can earn high amount of productivity and profitability (Monogan, Konisky and
Woods, 2017). In this way firm can provide quality range products to their customer so that
organisation can have success to achieve customer satisfaction. It plays important role in order to
sustain entity for longer period. With the help of formulating this all kind of strategies the
company can achieve higher position in market.
APPLICATION WITH REGARD TO RECOVERY PLAN
The present case study indicates that the petroleum industry as British is facing many
issues due to which the firm is facing many diverse issues to overcome from issues it is essential
to make effective recovery plan. By framing of impressive strategy policies firm can earn
maximum profitability (McGlynn, 2013). The condition on market need to be analyse in proper
manner because it helps in meeting goals and objective of firm. It is very helpful in terms to
create better market condition. British petroleum is taking various efforts in order to cope up
with and to understand multi-culture diversity. It is very necessary to bring changes in
managerial activities of British petroleum.
The company should focus on to bring development in core competence by carrying
information technology. With the help of this company can work in better and effective approach
(Kovalchuk and Khudyk, 2017). The firm is trying to create sustainable development so that it
will improve the ethical values of company at internation level. If such application is not
properly implemented than it may create negative impact on organisation. Due to this company
is facing of loss from last many years. In firm there human resource manager should be well
skilled so they create effective working environment. It is very helpful in order to achieve goals
and objective in desire manner. To bring development in employment policies and procedure the
firm can maintain employees retention for longer period. In this manner the firm can sustain in
market can earn benefit at larger level. The British petroleum industry should try to create
flexible working environment so that employee perform their duties in positive manner which
leads to achieve success in organisation (Ghodoosi and et.al., 2017). The entity should adopt
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