Strategic Analysis of Flight Centre for Entering International Market

Report

REPORT :1
Contents
Introduction...........................................................................................................................................2
External analysis....................................................................................................................................2
Internal Analysis....................................................................................................................................3
Identification of stakeholders................................................................................................................4
Competitive advantage..........................................................................................................................5
Issue of the strategy...............................................................................................................................5
Other issues...........................................................................................................................................6
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

REPORT :2
Introduction
Strategic analysis is an important part that has to be considered while entering into other
country`s market. A process conducts research on internal and external environment and
finds out what competitive advantage it has. As a strategic analyst of Australian companies,
certain macro-economic factors are identified which is necessary to know before entering or
investing in other country. Flight centre is largest retail outlet in Australia headquartered in
Brisbane, Australia (Flight centre travel ltd. 2012).
External analysis
Pestle analysis
Political factors- This factor plays an important in deciding the factor, which has an impact
on long-term profitability of a particular country. Flight centre travel group ltd. operates in
customer services in many countries and it is exposed to many political environment and
political risks. In order to expand or invest in different country. It has to look for stability and
importance of customer services in country`s economy (Zakharova, 2017).
Economic factors- Flight centre travel use several other country`s economic factors such as
inflation, growth rate. Economic indicators considering consumer service industry that
includes its growth rate and consumer spending that forecast the growth rate trajectory. It is
important to find out whether flight centre travel group needs fund to raise capital from the
local market.
Social factors- Shared culture, beliefs and attitudes of population plays an important role in
how marketers in flight centre that understand the customers in the target market. It is
important to design the marketing strategies for customer services industry (Zakharova,
2017).