Strategic Analysis for Case Study - Microsoft

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Added on 2020-10-22

Strategic Analysis for Case Study - Microsoft

Added on 2020-10-22

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Strategic Analysis for Case Study - Microsoft_1

ContentsContents...........................................................................................................................................2INTRODUCTION...........................................................................................................................1MAIN ANALYSIS..........................................................................................................................1Strategy of company....................................................................................................................1PESTLE analyse..........................................................................................................................2Policy issues.................................................................................................................................4Stakeholder analysis....................................................................................................................5Public affairs strategy..................................................................................................................7Alternative strategy......................................................................................................................9CONCLUSION..............................................................................................................................10RECOMMENDATION.................................................................................................................10REFERNCES.................................................................................................................................11

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INTRODUCTIONStrategic analysis is model to analyse organisation strength, weakness, opportunities andthreats. It is help to create foundation of different market strategies to improve market sector.This report will be focus on business policy and strategic management will help to increaseperformance of employees (Zasada and Zavalloni, 2017, p. 3). In this report is based onMicrosoft's organisation and American multinational technology company with headquarters inRedmond, Washington. It develops, business, licenses, activity and sells computing devicesoftware, consumer electronics, individualized computers, and services. Moreover, report willcover different strategies and organisation new ideas for better future.MAIN ANALYSISStrategy of companyMicrosoft Corporation’s organizational structure enables the business to grow, especiallyfollowing the firm’s structural change implemented in 2015. The organisation is to be focus ondifferent factors to improve current market sector. This is arrearage the autonomy andcomponents of different sector. The organisation long term success is to be depend onorganisation structure and development of market share. Microsoft CEO is to be focus onproduct line devilishly sector. This structure is divided based on the computer hardware and software system. On theother hand, organisational strategies are one of the most important part for improvement oforganisation in future condition (Babazadeh and M.S, 2017, p. 699). Microsoft adjusted thesegroup meeting on invention at a specialized and commercial enterprise level. Given theestablishment concentration on shaping the next coevals of computer science, there are at most 7reasons why organisation should be reappraisal Microsoft’s up-to-the-minute efforts. Overallstrategies are change or modify as per the guidance of Satya Nadella, CEO of Microsoftorganisation and take correct action as per the need and future development. Fixing product like Morden Cloud Company: The organisation is to be moving fast asper change in technology and beet current market. It is provides shaping updates withinweeks and updates regular way. Some changes are made for improve overalldevelopment in market share. They are also focused on listing and responding the numberof feedback to solve customer problem and increase overall market environment. 1

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Evaluation of web and computer interface: Evidently, Microsoft has been automotivetoward a cloud first institution with Windows, Office and Azure for some time. It is oneof the most important part to solve any problem. To be focus on next time generation tosolve any issue related product and growth of organisation. Conversation as a platform: Nowadays, customer is use most fast technology for helpincrease price level. In addition, idea is to make over a fundamental interaction between ainstitution and an individual that is more than human in nature. Microsoft's organisationis deal in different sector, they are to focus on each and every customer to overcome anyissue related to product quality and improvement in future conditions of organisation. Itwill be change something new as per the need of clients in market. To be use machine learning: Microsoft's organisation is to be focus on each factor is tobe used machine and improve internal performance of organisation. It’s accumulated itsoffering to over 20 APIs when consider its preview APIs (Babazadeh and M.S, 2017,p.700). Data scientific discipline are in scarce indefinite quantity and mixture like cloud-based machine acquisition APIs will be the way institution can scale their datainvestigation attempt. This is help to predict each customer and need of market share. All such kind of different strategies is to use for improving organisation growth and increaseoverall growth rate and future changes in market environment. In addition, listing and react thenumber of natural process to solve client problem and addition overall securities' industry stateof affairs. In this context, API is most important part of overall development in social classportion. PESTLE analyseMicrosoft Corporation reveals the most significant issues based on the conditions of thecompany’s remote or macro-environment. In this context, PESTLE model is help to solve someissue which is improved current problem in organisation. Political factor : In this way, political stability is majority in market worldwide createsopportunities for Microsoft to increase its investments and corresponding performance.The organisation is improve sales and marketing is improved current environment andincrease profit level. Moreover, increasing international trade agreements develop aremote or macro-environment that supports an increase in Microsoft’s global sales.2

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