Strategic Analysis Assignment (Doc)

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Running head: STRATEGIC ANALYSISStrategic analysis of trade agreement and brexitName of the studentName of the universityAuthor Note:
2STRATEGIC ANALYSISTable of ContentsIntroduction......................................................................................................................................3Literature Review............................................................................................................................3Data Collection................................................................................................................................6Figure No 1- Index of Production....................................................................................................7Figure No 2- Index of Services........................................................................................................8Figure No 3– Construction of Output..............................................................................................9Figure No 4- Inflation Statistics of United Kingdom....................................................................10Data Analysis.................................................................................................................................10PESTEL Analysis..........................................................................................................................11Scenario Analysis Models.............................................................................................................13Results............................................................................................................................................15Recommendations..........................................................................................................................15Conclusion.....................................................................................................................................16List of References..........................................................................................................................17
3STRATEGIC ANALYSISIntroductionThe following research has been conducted to determine the current scenario of tradeagreements after the decision of United Kingdom to leave the European Union. The study willdetermine the different measures adopted by the Government of UK to make sure that they doesnot face any economic crisis after their departure from European Union. The country must have aproper and efficient strategic policy so that it can establish trade agreements with the othercountries both in Europe and also outside Europe.Literature ReviewThe decision of UK to leave European Union, its largest trading partner will have aserious outcome on trade in UK in the coming days(Andersson,S. and Nilsson, F. 2016).Thereduction in the trade costs between the European Union members and the rest of Europe hasbeen a phenomenal decision after Brexit and it will shape up the way in which the countrydetermines the path to success. The key factor behind the reduction of the trade cost has been thereduction in the non tariff barriers that has led to the creation of a single market in all of Europe(Bruno et al. 2016). The BREXIT case can be best explained by means of a short story.The United Kingdom along with the other parts of the world woke up to the morningnews that U.K would been entering a referendum of vote to make sure that The European Unionis a historic referendum by a margin of 52% to 48%. However the now official BREXIT hasbeen gradually building from the past. There were earlier cases where Britain showed signs ofemerging out of the European Union.
4STRATEGIC ANALYSIS1.A referendum was held 40 years agoIn the year 1975 the ruling labor Government held a vote of refere4ndum on whether thecountry would be leaving the European Economic Community (EEC) which was theprecursor of the European Union. However the vote turned out to be in favor of Britainstaying in the body to a majority of 677% to 33%.2.A lot of Efforts since then to hold another electionThere were many attempts since the election of 1975 to make Britain stay away from themain European body. The labor party attempted to win the elections of 1983 by fixing theagenda of helping Britain to move out from the European Economic Community if they win theelections. However such an attempt failed miserably as because they lost the elections by a hugemargin. The European Economic Community transformed into European Union in the year 1993and a new party was formed in the United Kingdom with the name of the referendum party. The1997 elections were contested by the party on the promise of holding a similar referendum ifthey win the majority of the seats in the British Parliament(Andersson,S. and Nilsson, F. 2016).The party however failed more miserably as it was able to win just a meager 2.6% of the seats inthe parliament.The BREXIT negotiations began in Brussels, the capital of Belgium. David Davisrepresented UK while Michel Barnier represented the European Commission. The EuropeanUnion and United Kingdom are all set for a divorce but the only concern of the European Unionis the trade agreements between Europe and the other countries. The trade concerns of theEuropean Union remains the major hurdle that must be negotiated and cleared. According toMichael Barnier the main aim of the meeting is the need to sort out the uncertainties that are
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