Strategic Analysis for Boost Juice, Qantas Airlines, Coles and Harvey Norman

Running head: STRATEGIC ANALYSIS
Strategic analysis
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1STRATEGIC ANALYSIS
Executive summary
The aim of this report is to discuss about the utility and advantages of the strategic analysis and
intelligence for the contemporary business entities. In addition, the applicability of different
strategic management tools is also discussed in this report based on the different business
situations. The four major companies namely Harvey Norman, Coles, Qantas Airlines and Boost
Juice are identified for different business situations and the utility of the strategic analysis is
discussed from their perspectives. It is identified that different strategic analysis tools are having
different sets of applicability for different organizations.

2STRATEGIC ANALYSIS
Table of Contents
Introduction......................................................................................................................................3
Case study 1: Boost Juice................................................................................................................3
Case study 2: Qantas airlines...........................................................................................................4
Case study 3: Coles..........................................................................................................................5
Case study: Harvey Norman............................................................................................................7
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

3STRATEGIC ANALYSIS
Introduction
In the current business scenario, complexities are getting more for the contemporary
business entities with the emergence of different factors and elements. In this case, it is important
for these entities to initiate different strategic analysis process and practices (Abraham, 2013).
On the basis of these processes, business strategy is designed and negative and positive business
factors are identified. However, it should also be noted that different organizations are facing
different business situations and thus the strategic intelligence and analysis process should also
be different and according to the respective situations (Zott & Amit, 2013). This report will
discuss about the major four organizations, which are suing different strategic analysis process
and tools. In addition, the main challenges being faced by them, utility of the chosen analytical
tool and the role of the analyst will be discussed. Hence, the overall effectiveness of the business
analysis process can be identified.
Case study 1: Boost Juice
Boost juice is one of the leading fruit juice bars in the Australian region with offering
different and diverse product ranges. They are also having significant foreign market operations
as well. However, in the recent time, the challenges in terms of competition are getting increased
for Boost Juice. This is due to the reason that Australia market is witnessing the inflow of the
global brands. Hence, coupling with the inflow of the global brands, emergence of domestic fruit
juice bars in Australia is causing challenges for Boost Juice (Tan & Carrillo, 2017). In addition,
it is also identified that another major challenge for Boost Juice is coping up with the change in
the taste and preferences pattern of the customers. This refers to the fact that customers are
getting more varied and diversified over the different tastes and flavors of the fruit drinks. In this
case, it is a major challenge for Boost Juice to cater to the customers with their limited product
variants.
The issues that are being faced by Boost Juice should be properly reviewed and the extent
to which the current business approach of Boost Juice is effective should also be identified. In
addition, they should also have the idea and understanding about the potential opportunities,
which can be tapped. In this case, it is recommended that SWOT analysis will be the most
effective choice of strategic tool for Boost Juice. This is due to the reason that with the help of