Strategic Analysis and Recommendations for Luckin Coffee

STRATEGIC ORGANIZATION ULMS871

Table of Contents
Part A...............................................................................................................................................3
Strategic analysis for the organization ........................................................................................3
Recommendation ........................................................................................................................5
VIRO Limitation ........................................................................................................................5
Alternative solution .....................................................................................................................6
PART B............................................................................................................................................7
Presenting the what matter in strategic success...........................................................................7
REFERENCES................................................................................................................................1

Part A
Strategic analysis for the organization
Viro model is the internal analysis which deliver assistance in determine the competitive
advantages of the organization in effective as well as efficient manner. It considered the leading
constituent which are renowned as valuable, immutability and organization (Bonaccorsi and
et.al., 2020). The organization utilized the framework to determine the core benefits the
association is having to operate the commercial enterprise in the successive manner.
Strategic advantages Value Rare Imitable Organization
Financial resources ✓ ✓
Distributional network ✓ ✓ ✓ ✓
Quality of coffee beans ✓ ✓ ✓
Plans of action of Luckin coffee ✓ ✓
Technology ✓ ✓ ✓
Production capability of organization ✓ ✓
Human resources ✓ ✓ ✓
From the analysation of the VIRO model in context to the Luckin coffee organization. It is
determined that the organization has the potential to deliver the competitive advantages in the
various marketplace. The Luckin coffee deliver the quality and standard product and services to
the potential patrons of association with the aim of enhancing higher profitability from various
marketplace. The financial services of the association is valuable for the company as it bring
stability with the organization and the investor are the significant assets of the organization. The
financial services of the organization is rare as due to that the organisation is able to develop
various plans of action in effective as well as efficient manner (Cloutier and Ravasi, 2021). It is
the competitive advantages of the association as every leading company didn't have potential to
deliver the financial resources to the shareholders or investor in adequate way. Apart from that

the organisation is able to enhance the scale of growth with the assistance of availability of
financial resources within the company. Along with that the distributional networks are effective
for the growth of association as it satisfy the need of the patrons strongly. On the other hand it is
rare as the distributional network is quite unique in domestic as well as international marketplace
which is easily adopted by the competitors for the supply of commodity. Due to strong
distributional network the association is expending the business all over the globe and generating
higher profit (Erlangga, 2022).
The Luckin coffee organisation offer valuable and qualitative coffee to its potential patrons due
to that the association obtain the honour in international coffee experimentation contest in 3
successive years. The quality of coffee beans are rare to obtain form different market segment as
the association utilized the mixture of Arabic and regional coffee beans blend together for the
delicious recipe which is not easily obtain by the competitors for offering competitive
advantages in the marketplace. Due to that the association continuously obtaining positive
results.
The Luckin coffee adopted the unique plans of action for the welfare of the association. Due to
that the Luckin coffee is gaining continuous profitability or revenue from the marketplace. The
strategy of the association is not easily cooped by the competitors but the opposite association as
the potential to deliver the alternative solution in order to attract the customer toward different
brands. basically the competitive advantages of forming effective decision for the welfare of the
organization allow the company to expend the business and network in different areas in
adequate manner (Gond, Cabantous and Krikorian, 2018). The association provides the facility
of pick up stores which is rare but not imitable. For increasing the brand value the organisation
is utilizing the innovative technology and have opportunity to generate the revenue from
various market segment. It is consider as the valuable for the organization as in the modern era
the large numbers of patrons utilized the technology in the process of forming decision before
purchasing the commodity from the different marketplace as per their taste and preferences. In
general the technology is in the market trend so it can be occupied by the other brands for
increasing their presences in the marketplace. With the assistance of that the organization is
accelerating the sales of the company and improving the image of the brand in different
marketplace that also deliver impression on the minds of the customers. Apart from that the