Strategic Analysis of McDonald's and Hungry Jacks in Australian Fast Food Industry

Running head: STRATEGIC ANALYSIS
STRATEGIC ANALYSIS
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1STRATEGIC ANALYSIS
Abstract
The report aims at investigating on the different prospects of growth in the fast food industry in
the Australian markets. The analysis of the market structure influences the strategies that are
implemented by the organizations. The report focuses on identifying the growth strategies that
are undertaken by MC Donald and Hungry Jacks. It also examines the manner in which the
strategies affect the proper functioning of the systems of business in order to assess the
opportunities of the same.

2STRATEGIC ANALYSIS
Table of Contents
1. Introduction......................................................................................................................3
2. Market Structure Analysis...............................................................................................4
3. Growth Strategies............................................................................................................6
3.1. Expansion Strategies of MC Donald and Hungry Jacks...........................................6
3.2. Opportunities for Growing Business........................................................................8
4. Pricing and Non-pricing Strategies..................................................................................9
4.1. Comparison of Pricing Strategies.............................................................................9
4.2. Similarities and Differences in Non-Pricing Strategies..........................................10
4.3. Opportunities that can be exploited by Hungry Jacks............................................11
5. Conclusion.....................................................................................................................12
References..........................................................................................................................13

3STRATEGIC ANALYSIS
1. Introduction
The strategies that are framed by the organizations are dependent on the assessment of
the market situation that is faced by the same. The ever- changing business environment creates a
huge impact on the organizational performance and thereby modifications are undertaken by the
firms in order to cope up with the diverse situations. The assessment of the capabilities and
competencies of organizations help the management in understanding the situation of the
business environment and thereby assist the same in enhancing the operations as per the needs.
The fast food industry has grown enormously in Australia based on the changing needs and
preferences of the customers. According to a report, around $7.16 billion are spent by the
Australian customers on fast foods annually (Agriculture.gov.au., 2018). The identification of the
diverse preferences of the customers is assessed by the industry while developing their units,
which has assisted the same in undertaking a wide expansion in the markets. Strategies on
pricing structure and the product offerings has helped the fast food providing organizations in
undertaking the rapid expansion of the same in the Australian markets.
. The purpose of undertaking the report is to assess the growth of McDonalds and
Hungry Jacks in the Australian markets through analysis of the market structure and the growth
related strategies that are implemented by the same. The contrasting characteristics of the
strategies that are framed by the organizations in this respect will be helping to identify the
proficiency of the functions that are undertaken by the same. The report aims at differentiating
the pricing and non- pricing strategies of the respective organizations as it will assist in
identifying the feasibility of growth in the competitive Australian markets.