The Strategic Analysis of Myer

Running head: STRATEGIC ANALYSIS OF MYER
Critically discuss the evidence for and against the use of memory enhancing drugs
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Author Note

1STRATEGIC ANALYSIS OF MYER
Many people today use memory-enhancing drugs in the hope of increasing their
mental abilities. However, the news as well as media does states the benefits of these drugs
for the neuroenhancement but little they say about the side effects (Partridge et al., 2011). In
this, present times when technology is developing every second thus, memory-enhancing
drugs can be used both in a beneficial way as well as poorly. The drugs do have benefits,
which actually enhance the quality of life, and increases work productivity and it prevents the
normal and morbid age related cognitive reduction. Along with this, there is also certain risk
factors associate with these drugs as well. Therefore, considering three popular drugs for
memory enhancement like the Piracetam, Modafinil (Provigil) and ADHD Medications the
benefits and risk factors of these drugs can be analyzed. The first drug that is the most
popular one is the Piracetam, which is an imitative of the naturally appearing brain chemical
called GABA.
This drug usually helps in improving the blood flow to the brain, extending the brain
plasticity, enhances the acetylcholine which is the neurotransmitter that is related to memory
and learning. Moreover, it is also proven that this drug also works for those with stroke or
damaging brain injury. However, there have been risk factors as well like headache.
However, compared to other such drugs it has less number of side effects though but still it
has. Modafinil on the other hand was found to be effective for enhancing focus and
concentration. It however helps in planning and decision-making in long and complicated
tasks. Now coming to its side effects or risks factors are excessive headache, insomnia,
nausea, anxiety, nervousness, hypertension, heart palpitations, reduced appetite and lastly
weight loss. The most dangerous risk factor is it affects the same area in the brain that
includes the substance abuse (Hyman, 2011).
ADHD medications works by enhancing the levels of the neurotransmitters called
dopamine and norepinephrine. They help those with ADHD to become attentive, increase