Strategic Analysis of AstraZeneca and its Environmental Sustainability

STRATEGIC ANALYSIS OF
ASTRA ZENECA AND ITS
ENVIRONMENTAL
SUSTAINABILITY
1.

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Key business strategies............................................................................................................................3
Describing resources and capabilities of AstraZeneca.............................................................................6
Evaluating ways in environment sustainability can be implemented by AstraZeneca for having
competitive advantages............................................................................................................................9
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Strategic analysis is an approach for evaluating business environment in order to
determine its affecting factors. In current era, it is considered to be crucial for having strategic
decision making skills in business for overcoming cut throat competition. To derive smooth
functioning organization need to evaluate its present environment in order to make improvement
in its existing strategies. The present report is based on AstraZeneca a pharmaceutical company.
Current case study will give emphasis on key business strategies utilized over 5 years along with
reasons for pursuing change. Present report will identify resources and capabilities of
AstraZeneca. Case study will involve theories and strategies implement by company for attaining
sustainable environment.
MAIN BODY
Key business strategies
AstraZeneca is one of the leading organizations of UK which has attained success due to
its prompt nature of cooperating with changing business environment. There are several
strategies that firm utilizes for having smooth functioning and competitive advantages. The
different types of approaches utilized to pursue changes which can overcome the pressure that is
affecting its growth. company’s strategy of returning to growth concentrates on building key
growth platform, accelerating development and converting prevailing shape into specialist care
business structure. Driving growth via innovation & commercial expertise for maximizing
profitability through monitoring cost for efficient working of business.
The one of the most important strategy followed by firm is execution of innovation
driven global biopharmaceuticals approach. In addition to this, it is implemented with aim of
educing cost by executing value leadership strategy that helps business to handle growth. It has
aimed to produce a great quality medicines to innovate more products for dealing with diseases.
Organization has clearly segregated its way of dealing with products, customers, etc. in addition
to this, marketing strategy like innovation, customers’ services, marketing investment for gaining
organizational objectives and goals (Lin and et.al., 2021). Marketing mix of AstraZeneca is

framework that helped as framework for defining the changes which are required to pursue in
respect to achieve competitive benefits.
Respective organization has adopted product strategy & mix for proper management
regarding vast product line. It is necessary for enterprise to build a good product portfolio for
meeting with changing circumstances. This comprises diabetes, gastrointestinal, infectious,
oncology, neuroscience, cardiovascular, anesthetics, etc. in addition to this, implementing this
particular segment of health care more effectively provides guidance to move towards success.
Cost leadership is executed in AstraZeneca for making its pricing strategy more effectual
(Moktadir and et.al., 2020). This provides opportunity to make the market base broader by
declining related expenditures. Cost leadership is focuses on overhead control by paying
attention on marginal customer accountants, research and development, etc. with respect to this,
place and distribution, promotional & advertising strategy of specified organization provide
contribution in modifying prevailing situation for reaching desirable position.
Cost leadership play significant role in reducing expenditure by removing irrelevant
expenses so that profit margin can be extended. Firm has focused on this in order to derive
competitive advantages by making improvements in way of dealing with products, prices, etc.
with respect to this, cost declination provide various benefits to business to accomplish
objectives in desire pattern (Ukko and et.al., 2019). Competition in industry has reached to peak
level which forces every firm to pursue the changes that can enhance their profitability as well
wealth. This gives chance to produce highly standard products; adopt advanced technology for
serving better customer services. Increased profits, stakeholders’ wealth, etc are main motive of
organization fro implementing any business approach so that company can sustain for longer
duration & achieve economies of scale.
The organization has as well pay attention on driving its cultural transformation &
operational modification for achieving predetermined goals. This has permit firm to invest in
research and development for serving more innovative services in industry. It resulted in profit
maximization and business developments which lead AstraZeneca towards success. Cost
Leadership helped company to focus on three core areas which renewed research and
development productivity & growth of pipelines for achieving significant value related to
stakeholders (Yuan and et.al., 2020). This encourages its capital generating capacity by reducing