Strategic Analysis of Bristol Consultancy for Long-term Stability

This report analyzes the strategic approach of Bristol Consultancy in the UK market, focusing on PESTLE and SWOT analysis. It highlights the impact of local government policies on business strategies and the importance of considering various factors for long-term growth and success.

Individual report
1

Table of Contents
Introduction......................................................................................................................................3
Strategically analysis.......................................................................................................................4
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
2

Introduction
Every business organisation has to make an effective management model and structure to build a
good brand image as well as to attain desired goals and objectives. In the growth and
development of company, vision and mission play very important role. Managers and
entrepreneurs need to give attention to various issues and problems. This is why every firm
evaluates strategic and business plan on regular basis for achieving high growth and success.
This project report is based on an organisational strategy of Bristol consultancy to maintain long-
term stability in the global market. This firm is global management consultancy in the United
Kingdom that has major aim to increase employment services in the country.
3

Strategically analysis
Manager faces huge challenge and problem while managing the increasing complexity in the
local government sector. Bristol consultancy does an overview of local government in the UK
which will reduce the challenges that it faces in a competitive environment. Before making any
strategy and plan company investigate the state, local and territory reviews which assist in
greater strategy making process and improve the framework for the management (Sodry, 2017).
For the growth and development, Bristol consultancy needs to make effective business strategy
and plan. Without identifying current requirement of the global market firm cannot achieve
desired set goals and objectives, so it essential for this organisation to evaluate the current market
situation. This will help in knowing what exactly customers want from the organisation and also
assist in the decision-making process.
Pestle analysis: To survive in the United Kingdom, Bristol consultancy use Pestle analysis, this
is an effective tool for marketing strategy. It includes political, economic, social, technological,
legal and environmental factors. This help in identifying the current political situation,
environmental concerns for the company, prevalent economic factors and culture of local
government which improve the performance of the company (Gerston, 2014). It is very much
important for Bristol consultancy to understand all the factors in depth to attain the better result.
(Figure 1: Pestle analysis)
4

(Source: Howandwhat, 2017)
Political factor: By evaluating this factor Bristol consultancy get to know current policies and
regulation that can influence positive and negative on business practices. Bristol consultancy
needs to keep in mind while taking any important decision that local government is an essential
stakeholder in the business. The company gets affected by the change in local government
policies and laws so it is highly important for Bristol consultancy to consider various regulations
of employees (Haughey, 2018). For example: If the government of UK imposes high tax rate
than company affects negatively but if government reduce the tax rate than it impacts positively
on business practices. So, it is highly important for the firm to follow this factor in strategy as
well as business plan to increase employment services within the country so that economy of
nation improved.
Economic factor: If new terminal builds in the country it will generate huge new opportunities
for employment and business in the United Kingdom. It will be beneficial for Bristol consultancy
if it maintains stability in the business environment. This consultancy increases its growth and
success by doing investment on good plans. It is very important to identify economic crises of
the country that have an impact on employment services. This factor directly or indirectly affects
the business practices for maintaining long-term growth and development at global level. For
example Price of goods and services affected by high inflation rate which will affect the
purchasing power of customers. Economic factor includes interest rate, inflation rate, economic
growth patterns, foreign exchange rate and many more (Grant, 2016). For achieving better result
company should follow economic factor while strategy as well as a decision-making process.
With the help of economic factor, Bristol consultancy improves employment condition within
the country.
Social factor: Bristol consultancy provides huge job opportunities to around more than 8000
people in the UK which satisfied society and create a good environment to work. It includes
demographics, population, cultural trends etc. that can influence the performance of the business
organisation in the global market. Without satisfying customer needs and demand no firm can
achieve growth and success in the global market for the long time period. People of United
Kingdom demand high-quality products and services. Bristol consultancy needs more people for
5

providing good quality services to its customers for retaining them with the association (Gupta,
2013).
Technological factor: By taking help of technological factor Bristol consultancy develop digital
services; improve transport services etc. for the benefits of its customers. This factor assists in
developing high-quality goods through advanced techniques as well as new devices. It will
increase profit graph of the company in less time period. Without using technology no firm can
manufacture high-quality products at minimum cost, so it is essential for Bristol consultancy to
use this factor for satisfying needs and demand of UK people. With the help of technology,
Factor Company can create more employment for an unemployed person in the UK.
Legal factor: For improving digital, environmental and transport services Bristol consultancy
gives core attention on the legal factor. Business industry gets affected by a legal factor so it is
important to consider this factor in the decision-making process. There are various laws and
regulations made by the government of a country which is essential to follow in business
practices; if any company does not follow them then legal authority can stop functions of that
particular firm. Legal factor has internal as well as external sides that impact negatively and
positively on business strategy and business plan. It is the responsibility of the manager to follow
legal factor before taking any important decision regarding products and services. The
government of UK made various different laws for a business organisation to control and
manage their business practices.
Environmental factor: This factor influence the performance of company so it is important for
all business organisation to follow it business practices. It includes geographical location,
weather, climate and global changes which affect the profitability level of the company. Before
producing goods and services it is important for Bristol consultancy to consider this factor in
decision making as well as strategy making process (Eden and Ackermann, 2013).
Hence, PESTLE analysis is one of the most effective tools which are used by Bristol consultancy
to maintain long-term stability and growth in global market.
6

Advantages: Pestle provides an easy and simple framework for management which involves
cross-functional expertise and skills. This will reduce the impact of potential threats to Bristol
consultancy (Shende, 2014).
Disadvantages: For better result company has to conduct pestle analysis on regular basis for
taking the right decision. This method is time as well as cost consuming method which is the
biggest disadvantage of the pestle.
7

Swot analysis: To maintain long-term growth and stability Bristol consultancy use Swot analysis
to evaluate the market condition. It is a most effective tool that aid business organisation in
accomplishing high profitability and development at global scale.
(Figure 2: SWOT analysis)
(Source: projectsmart, 2018)
Strengths
 It is situated at convenient location
 It uses high technology which makes
its function easier
Weaknesses
 This consultancy has a small market
share in the UK.
 Face huge wildlife issues which yet to
8

 Effective service portfolio
 Flexible organisation structure
be solved
 This consultancy face loss of cool
power station
 It did not give attention to
environmental issues
Opportunities
 By using technology and advanced
methods company expand its business at
global scale.
 Improve its performance by using
effective techniques and methods
Threats
 Face huge competition from other
large companies in the UK
 Wildlife environment issue is the
biggest threat to Bristol consultancy
Advantage: It provides new thoughts and ideas to Bristol consultancy which is beneficial for the
business to create more employment (Kalkan and Bozkurt, 2013). By finding weaknesses and
threats company can convert them threat into strengths. This consultancy develops effective
strategy plan by identifying its threats, opportunities, weaknesses, and strengths.
Disadvantage: In this method, a huge number of employers involve which create extreme
differences in perspectives.
It is the responsibility of the manager to make a strategic plan according to the objectives and
goals of the organisation for achieving a better result. The local government of UK changes very
quickly so, it is a difficult task for Bristol consultancy to evaluate current laws and policies
regarding business practices and employees. By evaluating local government manager can
9

develop an effective business plan and strategic plan that enhance employment, success, and
growth of business at the global level (Bohari, et. al., 2017).
For generating more employment services in the UK for improving the economy as well as the
standard of living, Bristol consultancy needs to consider the local government of the country. To
create huge job opportunities company need to develop effective strategy plan by includes all the
factors that impact on its performance.
10

Conclusion
By examining this project report it has been concluded that local government of the country can
affect the strategy and business plan of the company so it is highly important for Bristol
consultancy to consider it while doing pestle and swot analysis. For improving employment
condition in the UK Bristol consultancy make a strong and effective strategy that will generate
huge job opportunities for the people. This will also help in improving the living standard of
people of UK. By using pestle as well as SWOT analysis company can easily evaluate current
market condition that assists in creating more employment. By using technology Factor
Company need more employees to implement changes within the organisation to achieve better
result and growth. Local government is a stakeholder for Bristol consultancy so it is important to
consider its while making strategy for creating more employment within the country.
11

References
 Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry
in Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and
Space, 9(1).
 Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic
management. Sage.
 Gerston, L.N., 2014. Public policy making: Process and principles. Routledge.
 Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley
& Sons.
 Gupta, A., 2013. Environmental and pest analysis: An approach to external business
environment. Merit Research Journal of Art, Social Science and Humanities, 1(2), pp.13-
17.
 Haughey, D. 2018. SWOT ANALYSIS. (Online) projectsmart. Available at:
https://www.projectsmart.co.uk/swot-analysis.php. [Accessed on 17 January, 2018]
 Kalkan, A. and Bozkurt, Ö.Ç., 2013. The choice and use of strategic planning tools and
techniques in Turkish SMEs according to attitudes of executives. Procedia-Social and
Behavioral Sciences, 99, pp.1016-1025.
 Shende, V., 2014. Analysis of research in consumer behavior of automobile passenger car
customer. International Journal of Scientific and Research Publications, 4(2), p.1.
 Sodry, S. 2017. PESTEL analysis. (Online) howandwhat. Available at:
https://www.howandwhat.net/pestel-analysis-of-asda/. [Accessed on 17 January, 2018].
12