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Strategic Analysis of Estia Health Aged Care PDF

   

Added on  2021-04-16

16 Pages2855 Words157 Views
Running head: STRATEGIC ANALYSIS OF ESTIA HEALTH AGED CAREStrategic Analysis of Estia Health Aged CareName of the University:Name of the Student:Authors Note:

1STRATEGIC ANALYSIS OF ESTIA HEALTH AGED CAREExecutive SummaryThe objective of the paper was to carry out strategic management analysis on EstiaHealth Aged Care Company through carrying out PESTEL, porters five forces, VUCA andSWOT analysis. It was gathered from the paper that SWOT analysis of Estia Health Limitedfacilitated in realizing the position of the company in the industry along with challenges faced bythe company for developing strategic recommendations in attaining competitive edge. Strategiccapabilities analysis of Estia Health Limited explained anything that the company has or learnedto do so that it can develop effective strategies in enhancing its operational effectiveness.

2STRATEGIC ANALYSIS OF ESTIA HEALTH AGED CARETable of ContentsIntroduction..........................................................................................................................3PESTEL Analysis................................................................................................................3Porters Five Forces Analysis...............................................................................................6SWOT Analysis...................................................................................................................8Conclusion...........................................................................................................................8References..........................................................................................................................10Appendices........................................................................................................................12

3STRATEGIC ANALYSIS OF ESTIA HEALTH AGED CAREIntroductionEstia Health Aged Care Company belongs to healthcare industry is involved in thedevelopment and operation of owned along with leased residential care homes within Australia.For over years the company is engaged in developing and operating leased and owned residentialaged cared facilities within Australian market (Towart 2017). The company has more than 68facilities within 5,910operating places within South Australia, New South Wales andQueensland. The company initiated its business in the year 2005 within Australian market(EstiaHealth., 2018). The company has a strategic priority of operating in a successful marketand offering a range of care services from offering semi-independent living. The company alsohas a strategic aim to attain high success in the health care industry in offering personalassistance, meals, and therapies along with lifestyle activities (Rothaermel 2015). The objectiveof the company is to develop specialized healthcare teams and offer inclusive along with caringexperience. The mission of the company is to make sure that it carries a proud heritage ofoffering superior healthcare service all through the nation. Vision of the company is to maintaina shared commitment of offering quality resident based services and clinical care. It is alsoassumed that the aged care industry environment factors and its impact on the company isdeemed to have an impact on its position in the marketplace. PESTEL AnalysisPolitical- Fact: In investing or entering within a particular market, the company must be awareof all its political and system risks. The Agent Care Pricing Comissioner (ACPC) is a statutoryand independent office holder that is appointed based on Aged Care Act and reports to aged careminister (Ginter, Duncan and Swayne 2018).Implication: Such political factors that must be considered are risk of military invasion,intellectual property protection, work regulations, pricing regulations and favored tradingpartners. Companies that are operating in the healthcare industry require attaining pricingapproval from ACPC before mentioning price range within its brochures.Impact: High/ Medium

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