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Strategic Analysis of Myer Australia Assignment

   

Added on  2021-05-31

8 Pages1577 Words45 Views
Running head: STRATEGIC ANALYSIS OF MYER AUSTRALIASTRATEGIC ANALYSIS OF MYER AUSTRALIA Name of the Student Name of the University Author Note

STRATEGIC ANALYSIS OF MYER AUSTRALIA1 Executive SummaryThis report is based on the external and the industry analysis of Myer Australia. The variousissues that are being faced by different department of the company are analysed in the report.The recommendations are based on the ways by which the company can improve itsprofitability in the Australian retail market in a successful manner. The report is concluded bystating that Myer is totally capable of gaining its lost position in the Australian retail marketand further provide tough competition to the foreign retailers.

STRATEGIC ANALYSIS OF MYER AUSTRALIA2Table of ContentsIntroduction....................................................................................................................3Myer’s strategic issues...................................................................................................3Environmental Analysis.................................................................................................3Macro environment....................................................................................................3Industry environment.................................................................................................4Organisation Analysis....................................................................................................5Strategy......................................................................................................................5Performance...............................................................................................................5Capabilities.....................................................................................................................5Marketing issues.............................................................................................................5Operation issues.............................................................................................................5Human Resource issues..................................................................................................6Recommendations..........................................................................................................6Conclusion......................................................................................................................6References......................................................................................................................7

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