Strategic Analysis of Social Media Communication Tools

Strategic Analysis of Social
Media Communication Tools

Introduction
This presentation will make a detailed graphical and
illustrative analysis of the the business communication
and intercultural communication strategies of Nike,
around the world.
The working methodology of Nike in regard with usage
of social media communication tools and the extent to
which they have been successful in utilising those tools
to attract audiences and increase sales have also been
evaluated by the researcher in this presentation.

Organizational Background
Nike is a popular Global brand that was established in the year
1964 and initially named The Blue Ribbon sports by Bill
Bowerman.
The organisation is involved in designing, development as well
as manufacturing and global marketing of their products which
include footwear equipment, accessories, sports services as
well as sports apparel (Mahoney, Lovich,and Brady 2019)

Mission and Vision

Overall social media activity
The primary objective of of global
communication strategies of Nike is not to
enhance sales or create new sales channel.
Rather, the communication strategies are
faceted towards development of brand
awareness which is very helpful in
developing a competitive advantage in the
face of the Global competition that Nike
faces.

Overall social media activity Continued...
The sportswear giant is a a Master of social
media communication and the reigning
statistics emphasise their Fame.