logo

Analysing Social Media Marketing on Twitter (PDF)

   

Added on  2021-05-31

9 Pages2333 Words39 Views
Leadership Management
 | 
 | 
 | 
Running head: STRATEGIC MANAGEMENT ANALYSIS OF TWITTERSTRATEGIC MANAGEMENT ANALYSIS OF TWITTER Name of the Student Name of the University Author Note
Analysing Social Media Marketing on Twitter (PDF)_1

STRATEGIC ANALYSIS OF TWITTER1Part AAnswer to Question 1About TwitterTwitter is a multinational organization which has web based operations. The companywas founded in the year 2006 by Noah Glass, Jack Dorsey, Evan Williams and Biz Stone.The organization has its operations mainly in the areas of sharing news and socialnetworking. The users are provided with a platform for interacting with others with the helpof tweets which are posted by them. This helps in the successful interaction between theusers. The company has its headquarters in San Francisco, United States. The popularity ofthe services provided by Twitter increased in the year 2012 with the number of usersamounting to around 100 million (Twitter_Annual_Report_2014.pdf., 2018). Twitter further acquired various other organizations during the course of itsoperations in the industry. The companies acquired by Twitter include, Vine, which operatesin the field of video manufacturing. Twitter also launched its music app which enhanced thefeatures that are provided to the customers. Crashlytics was acquired by Twitter in 2013. Theorganization thereby registered its operations with the U.S. Securities and ExchangeCommission in the same year. The growth of the company slowed down in 2015 and otherorganizations were further acquired by Twitter. Niche and Periscope are two other majorcompanies that were acquired by Twitter (Babnik et al., 2014). Defining the mission statement formed by Twitter with the help of Ashridge MissionModelAccording to the Ashridge Mission Model, Twitter needs to develop a specificpurpose which can help the company to differentiate the operations from other companies.
Analysing Social Media Marketing on Twitter (PDF)_2

STRATEGIC ANALYSIS OF TWITTER2The model thereby identifies the scope of operations of the company. The organization hasset the mission in such a way so that the users can be empowered and they are able to sharethe ideas which they possess. The main factor that helps the organization in becoming thegreatest producer of revenues are related to the strategies stated by the Ashridge MissionModel. Twitter can reach the global audience by building connections among the varioususers of the platform (Mark Ken & Parker Simon2013). Twitter is known in the industry for distributing products with the help of informationsharing. The investors of the company are satisfied and this has further resulted the increaseof the prices of stock. The main objective of the company is based on the maximization ofvalue of stakeholders, suppliers, users and the employees. The mission and the values ofTwitter are aligned with personal values of employees. The company observes high levels ofethical standards by adhering to the policies and rules (Mark Ken & Parker Simon2013). Themanagement of the company is able to think in a clear manner with the help of the strongsense that they have related to their mission. New strategies are developed by the companyand the existing mission is analysed so that it can keep pace with the changes that occur in thefast moving internet world. The four major elements that are defined by the Ashridge missionmodel are followed by the organization (Babnik et al., 2014). Purpose of the companyThe main purpose of the organization is to become beneficial for its and avoidexploiting them for the personal interest of Twitter. The impact that the strategic decisionscan have on the stakeholders of the organization form the major basis of these decisions(Mark Ken & Parker Simon2013).
Analysing Social Media Marketing on Twitter (PDF)_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Analysis of Twitter
|11
|2820
|246

Leadership and Strategic Improvement at Twitter
|12
|2938
|39

Twitter: A Case Study
|11
|2436
|366

Ashridge Mission Model for Enterprise Belief Declaration
|8
|2342
|105

The Ashridge Mission Model
|11
|2608
|269

Assessing Twitter's Mission and Strategic Decisions
|24
|4976
|1