Strategic Analysis of Volkswagen Presentation 2022

STRATEGIC
ANALYSIS OF
VOLKSWAGEN

Volkswagen Group Background
 Volkswagen was established in the year 1937 in Germany.
 Volkswagen has gained the position of the world’s second biggest
automaker and has greater than 600,000 representatives and also
manufactures greater than 28,000 vehicles a day.
 Volkswagen currently operates a total of 120 build-up plants that are
spread over more than 4 areas with most of assembling processes in
Europe and China. The vehicles of Volkswagen are offered to consumers
in 153 countries (Volkswagen.com.au, 2020).

Summarised strategies for
customers
 Best Governance - engaged, lean and reliable. The objective: The
organization has develop a structure that is engaged in nature.
 Best execution - Proficient, beneficial, maintainable. Volkswagen is
able to accept the accountability towards all the partners, society and
earth on a long term basis (Volkswagen.com.au, 2020).
 Best Brand value - Honed brands, maximum capacity.
 Outstanding Leadership - Adaptable, respectability, solid pioneer
(Volkswagen.com.au, 2020).

Vision and mission statement
 Volkswagen vision explanation is "to make this world a versatile,
maintainable spot with access to all the residents."
 The major objective of Volkswagen is based on offering the safe and
solid vehicles that have the ability to contend in an extreme and
competitive market (Volkswagen.com.au, 2020).