Strategic Analysis Recommendations on Bega Cheese

Running head: STRATEGIC ANALYSIS RECOMMENDATIONS ON BEGA CHEESE
Strategic Analysis Recommendations on Bega Cheese
Name of the University:
Name of the Student:
Authors Note:

1STRATEGIC ANALYSIS RECOMMENDATIONS ON BEGA CHEESE
Table of Contents
Introduction..........................................................................................................................2
Analysis of Current Strategy of Bega Cheese.....................................................................2
Strategic Decision Analysis.................................................................................................4
Growth Recommendations..................................................................................................5
Conclusion...........................................................................................................................6
References............................................................................................................................8

2STRATEGIC ANALYSIS RECOMMENDATIONS ON BEGA CHEESE
Introduction
Bega cheese limited’s business operation is involved in receiving, processing,
manufacturing along with distributing dairy and related products. The segments of the company
include Bega Cheese and Tatura Milk. The company is renowned among its Australian
consumers through its promotional theme of producing natural milk products and competing
with other brands such as Coon, Kraft and Mainland (Bega Cheese, 2019). The company is
headquartered in Bega Valley that is a milk processor and the global distributor of the range of
dairy products. The objective of the paper is to analyze the current strategy of Bega Cheese and
to evaluate whether making investment of $34 million will be feasible for establishing a new
lactoferrin plant. Moreover, additional recommendations will be provided based on the current
strategic position of the company that can support the growth of the company over the span of
future three years.
Analysis of Current Strategy of Bega Cheese
From analysis of the annual report of Bega Cheese it has been gathered that the
company’s current strategy is focused on increasing the market share along with profit margins
(Wang, 2017). To attain increased predict margins and competitive edge the company has
developed strategy to undergo rationalization along with consolidation of dairy farming and milk
processing. Moreover, the current strategy of Bega Cheese is to invest on innovation and is
focused to remain on technical forefront within its production process (Blagrove, Hundloe &
Ditton, 2016). Following such strategy to remain technologically competent, Bega Cheese is
making continuous improvements and making investments which improve the operational
efficiency. All five of its manufacturing plants operate with having advanced technologies to