Strategic Analysis Report

Strategic analysis report 0
Strategic analysis report
System04116
6/21/2019

Strategic analysis report 1
Contents
Introduction.................................................................................................................... 2
Background of the organization........................................................................................... 2
Strategic analysis............................................................................................................. 2
External analysis.............................................................................................................. 3
PESTEL analysis.......................................................................................................... 3
Political.................................................................................................................. 3
Economic................................................................................................................ 3
Social..................................................................................................................... 4
Technological........................................................................................................... 4
Environmental.......................................................................................................... 5
Legal............................................................................................................................ 5
Porter’s five forces model.................................................................................................. 6
Threat of new entrance................................................................................................ 6
Threat of competition................................................................................................. 6
Threat of substitution.................................................................................................. 7
Bargaining power of suppliers....................................................................................... 7
Bargaining power of buyers.......................................................................................... 7
Internal analysis.............................................................................................................. 8
SWOT analysis............................................................................................................ 8
Strength.................................................................................................................. 8
Weaknesses............................................................................................................. 9
VRIO analysis............................................................................................................. 9
Value..................................................................................................................... 9
Rare..................................................................................................................... 10
Imitable................................................................................................................ 10
Organized.............................................................................................................. 10
Strategy of an organization or its evaluation..........................................................................10
Conclusion................................................................................................................... 11
References................................................................................................................... 12

Strategic analysis report 2

Strategic analysis report 3
Introduction
It is a study of strategic analysis related to GlaxoSmithKline, is the type of joint venture with a
company named Pfizer. The strategic analysis in a significant practice as it helps in including the
research of the company and the business environment in that they work. Formulating strategic
analysis is a vital part of any business and it also helps in articulating the planning for decision
making and smooth working of the business. In order to do joint venture each business must
study the micro as well as the macro environment to know the strength, the weaknesses, the
opportunities and the threats that helps in evaluating the effectiveness and efficiency of an
industry. With internal analysis a company also needs to examine the main competencies and the
resource of Pfizer, which helps the company, is getting a competitive advantage. The strategy
which needs to choose in the company should be implemented in the recent times and it should
also be evaluated by using the criteria of SAFe which includes the suitability, accessibility and
feasibility of company strategies.
Background of the organization
GlaxoSmithKline is a multinational British corporation which has its headquarters in London
Brentford. The company was established in the year 2000 by merger of Glaxo Wellcome and
SmithKiline Beecham. Science-led global Healthcare Corporation had a distinct purpose which
helped in customer assistance, they believe in bringing higher quality and critical health care
products to various people same as their international business.
Pfizer is a multinational American pharmaceutical corporation headquarters in New York. It is
world’s foremost pharmaceutical corporations.
GlaxoSmithKline plc has made joint venture with the Pfizer Inc. to group their customer health
business into modern world, joint venture with combined sales of around 13.6 billion.
Strategic analysis
This is the form of procedure which includes the research of a company and the business
environment with its roles. It is a critical part to express the planning in making of decision with
smooth working of the organization. It includes