logo

Strategic Analysis Report Burgis Junction Mall

14 Pages2826 Words226 Views
   

Added on  2020-04-01

Strategic Analysis Report Burgis Junction Mall

   Added on 2020-04-01

ShareRelated Documents
Running Head: Strategic Analysis[Company name]Burgis Junction Mall[Document subtitle]
Strategic Analysis Report Burgis Junction Mall_1
Strategic Analysis1Contents1 Introduction.....................................................................................................................12 External Analysis............................................................................................................12.1 Industry overview and Analysis...................................................................................12.2 PESTEL Analysis.........................................................................................................22.2.1 Political Analysis.......................................................................................................22.2.2 Economic..................................................................................................................22.2.3 Social........................................................................................................................22.2.4 Technology...............................................................................................................32.2.5 Legal.........................................................................................................................32.2.6 Environment..............................................................................................................32.3 Porter’s five forces analysis of Retail trade industry of Singapore..............................32.3.1 The threat of New Entrants: moderate.....................................................................32.3.2 Threat of Substitute of product or service: Moderate...............................................42.3.3 Rivalry among existing firms: High...........................................................................42.3.4 Bargaining Power of Supplier: Low..........................................................................42.3.5 Bargaining power of Buyer: Moderate......................................................................43 Internal Analysis.............................................................................................................54 SWOT Analysis...............................................................................................................55 Possible Strategic Options.............................................................................................6
Strategic Analysis Report Burgis Junction Mall_2
Strategic Analysis2Market Penetration............................................................................................................6Retail Format Development...............................................................................................76 Recommended Strategy.................................................................................................77 Overall Conclusion..........................................................................................................8References.........................................................................................................................9
Strategic Analysis Report Burgis Junction Mall_3
Strategic Analysis31 IntroductionAccording to Capital Land Burgis Junction is the funky modern mall of the Singapore,opened in 1995 by Japanese company Parco. The mall includes both indoordepartment store and open-air shopping street. This open-air shopping street is madeup of the glass roof, and it does give the experience of street shopping in the air-cooledaisle, saving the customer from the hot and sunny weather. Burgis is famous for itscombination of Burgis mall and Burgis street, Burgis street actually gives the look of thetraditional colonial history of Singapore. (CapitaLand 2017)Burgis junction is the one-stop destination for all age customers whether it be ateenage, or corporate person, tourist, local people to relax, eat or shop. Burgis junctionhas a luxurious brand store, local designer’s shop's costume accessories outlet for thefashion setters with a premium price, another part of junction includes a street shop withlow cost with lots of varieties of food outlets and a special food court connected with afive-star hotel.2 External Analysis2.1 Industry overview and AnalysisRetail trade industry of the Singapore in 2013 was 42.3million dollars and was moving inuptrend due to its urban population Singapore is the only country where all thepopulation is urban with per capita income of 70k approx.(Tan 2017)Due to the heavy spending power of its customer retail industry was growing atincreasing rate but due to various factor, its growth has slowed down. The main reasonbeing the E-Commerce, weak retail spending, rising business costs and a shortage ofemployees is leading to sluggishness in the retail market. According to Savills worldresearch Singapore The recent Paypal survey predicted 42.2% year on year surge inSingapore mobile shopping.(savills 2017)As per Inside Retail 2015 the life cycle of the Retail industry of Singapore is at thedeclining phase as customers have started moving more to the online shopping rather
Strategic Analysis Report Burgis Junction Mall_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
MKTM033 : The Entrepreneurship Report
|19
|3772
|163

Key Stakeholders involved within the redevelopment of Leicester Market and Silver Arcade
|5
|712
|377

Determining Industry Attractiveness for ALMA: A Macro Level Analysis
|6
|1327
|100

Fast Food Store Business Plan
|8
|1632
|217

Woolworths: Business environment and strategic analysis
|11
|2955
|362

Opportunity Analysis Report for a New Coffee House in Vietnam
|17
|2461
|353