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Strategic Analysis Report

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Added on  2020-05-28

Strategic Analysis Report

   Added on 2020-05-28

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Running head: STRATEGIC ANALYSIS REPORT
Strategic Analysis Report: Employee Motivation and Productivity
Name of the Student:
Name of the University:
Strategic Analysis Report_1
1STRATEGIC ANALYSIS REPORT
Table of Contents
1.0 Introduction................................................................................................................................2
1.1 Background of the organization- Lloyds Banking Group.....................................................2
2.0 Strategic analysis of Lloyds Banking Group.............................................................................2
2.1 Internal analysis of Lloyds Banking Group...........................................................................2
2.1.1 VRIO analysis of Lloyds Banking Group......................................................................2
2.1.2 Value chain analysis of Lloyds Banking Group.............................................................4
2.2 External analysis of Lloyds Banking Group..........................................................................6
2.2.1 PESTLE Analysis of Lloyds Banking Group.................................................................6
2.2.2 Porter’s five force analysis of Lloyds Banking Group...................................................9
3.0 Key strategic issues emerging from the analysis.....................................................................11
4.0 Conclusion...............................................................................................................................11
References......................................................................................................................................12
Strategic Analysis Report_2
2STRATEGIC ANALYSIS REPORT
1.0 Introduction
In the strategic analysis report, the selected organization is a banking sector, Lloyds
Banking Group. This particular report is going to evaluate the strategic point of selected banking
group and propose how the emerging tools provides impact on the prospect arrangement of
selected organization. This banking group is selected as it is an organization with accessible data
and this strategic analysis report provides an understanding of strategies into Large Multinational
Corporation.
1.1 Background of the organization- Lloyds Banking Group
Lloyds Banking Group is UK based banking in addition to financial services provider
with operations into England, Scotland and Wales. The latest revenue of the bank is
approximately £39.611 billion on the operating profits of £4.2 billion (Lloydsbankinggroup
2016). The banking group consists of approximately 30 million customers all over various
brands.
2.0 Strategic analysis of Lloyds Banking Group
2.1 Internal analysis of Lloyds Banking Group
There are various methods which are used to find out how the internal environment
affects the strategic point of Lloyds Banking Group. There are two internal analysis tools which
conclude the overall strategic position of the banking sector. The two analysis tools are VRIO
and Value chain analysis.
Strategic Analysis Report_3
3STRATEGIC ANALYSIS REPORT
2.1.1 VRIO analysis of Lloyds Banking Group
This internal analysis used to analyze the internal resources of the bank and capabilities
to search out if it is a source of sustained competitive advantages. The factors of VRIO analysis
are as follows:
Valuable: The strategic alliance with other UK banking sector allows Lloyds Banking
Group to provide the customers added value through loyalty program by accumulation of points
(Porter 2016). It increases the number of the customers that will lead to increase into revenue as
well as profit for the bank.
Rare: There are rare resources for Lloyds Banking Group as the bank was the first
capitalize on the alliances (Dhingra et al. 2016). In order to compete into UK and imitate with
the resources, Lloyds Banking Group would have partner with other company that can able to
hold the market share of Lloyds Banking Group.
Costly to imitate: The historical conditions of the Lloyds Banking Group being the first
to form of san alliances that lead the bank to benefit from first movers advantage. Due to social
complex relationship between UK banks, the competitors are hard to replicate it.
Organized to capture value: Lloyds Banking Group are positioned in such way that it
can exploit of particular resources (Gereffi and Fernandez-Stark 2016). Lloyds Banking Group is
used of positive brand image provided by other banking sector to improve a documented brand
to one more level.
Strategic Analysis Report_4

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