Running head: STRATEGIC ANALYSIS REPORT Strategic Analysis Report: Employee Motivation and Productivity Name of the Student: Name of the University:
1STRATEGIC ANALYSIS REPORT Table of Contents 1.0 Introduction................................................................................................................................2 1.1 Background of the organization-LloydsBanking Group.....................................................2 2.0 Strategic analysis ofLloydsBanking Group.............................................................................2 2.1 Internal analysis ofLloydsBanking Group...........................................................................2 2.1.1 VRIO analysis of LloydsBanking Group......................................................................2 2.1.2 Value chain analysis ofLloydsBanking Group.............................................................4 2.2 External analysis of Lloyds Banking Group..........................................................................6 2.2.1 PESTLE Analysis of Lloyds Banking Group.................................................................6 2.2.2 Porter’s five force analysis of Lloyds Banking Group...................................................9 3.0 Key strategic issues emerging from the analysis.....................................................................11 4.0 Conclusion...............................................................................................................................11 References......................................................................................................................................12
2STRATEGIC ANALYSIS REPORT 1.0 Introduction In the strategic analysis report, the selected organization is a banking sector,Lloyds Banking Group. This particular report is going to evaluate the strategic point of selected banking group and propose how the emerging tools provides impact on the prospect arrangement of selected organization. This banking group is selected as it is an organization with accessible data and this strategic analysis report provides an understanding of strategies into Large Multinational Corporation. 1.1 Background of the organization-LloydsBanking Group LloydsBanking Group is UK based banking in addition to financial services provider withoperationsintoEngland,ScotlandandWales.Thelatestrevenueofthebankis approximately £39.611 billion on the operating profits of £4.2 billion (Lloydsbankinggroup 2016). The banking group consists of approximately 30 million customers all over various brands. 2.0 Strategic analysis ofLloydsBanking Group 2.1 Internal analysis ofLloydsBanking Group There are various methods which are used to find out how the internal environment affects the strategic point ofLloydsBanking Group. There are two internal analysis tools which conclude the overall strategic position of the banking sector. The two analysis tools areVRIO and Value chain analysis.
3STRATEGIC ANALYSIS REPORT 2.1.1 VRIO analysis of LloydsBanking Group This internal analysis used to analyze the internal resources of the bank and capabilities to search out if it is a source of sustained competitive advantages. The factors of VRIO analysis are as follows: Valuable:The strategic alliance with other UK banking sector allowsLloydsBanking Group to provide the customers added value through loyalty program by accumulation of points (Porter 2016). It increases the number of the customers that will lead to increase into revenue as well as profit for the bank. Rare:There are rare resources forLloydsBanking Group as the bank was the first capitalize on the alliances (Dhingraet al.2016). In order to compete into UK and imitate with the resources,LloydsBanking Group would have partner with other company that can able to hold the market share ofLloydsBanking Group. Costly to imitate:The historical conditions of theLloydsBanking Group being the first to form of san alliances that lead the bank to benefit from first movers advantage. Due to social complex relationship between UK banks, the competitors are hard to replicate it. Organized to capture value:LloydsBanking Group are positioned in such way that it can exploit of particular resources (Gereffi and Fernandez-Stark 2016).LloydsBanking Group is used of positive brand image provided by other banking sector to improve a documented brand to one more level.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Analysis of the WRSX Grouplg...
|13
|3976
|1289
Pestle Analysis of Microsoftlg...
|20
|3697
|190
Analysis of Unilever's Internal Resources, External Environment and Competitive Positionlg...
|12
|2663
|64
Business Strategy Assignment - BHP Billitonlg...
|22
|3134
|743
Business and the Business Environmentlg...
|7
|1410
|369
Business Strategy: Analysing Macro and Internal Environment of Halifax Banklg...