Strategic Analysis: Tools and Techniques

Strategic Analysis:
Tools and
Techniques

Introduction
 Weetabix Limited operates in the UK and it specializes in production
of cereals and breakfast rinks since 1932.
 Among the things included in their portfolio include Alpen, Weetabix
Crispy Minis, and Weetos among others.
 Weetabix Limited was purchased in 2017 by Post Holdings, a United
States’ firm at a price of $1.8 billion.
 Post Holding began to operate in 1895 and it is the third largest
cereal company in America.
 The report aims at analysing Weetabix’s strategic positioning,
external and industry analysis, as well as analysing the stakeholders.

Strategic Positioning
 For a company to gain a competitive advantage, it may consider
using strategic frameworks such as Bowman’s Strategy Clock or the
Porters Five Forces (Brenes, Montoya and Ciravegna, 2014, pp.849).
The Bowman’s Clock is used to traverse strategic positioning choices.
 Within the Bowman’s Clock strategy, Weetabix and Post Holdings fall
within the differentiation strategy because they focus on offering
their clients a high-perceived value at average prices.