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Change Processes in a Selected Organisation

   

Added on  2020-07-23

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STRATEGY INTOACTION
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TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1Background of selected organisation..........................................................................................1Key strategic/cultural issues in the entity....................................................................................2Rationale behind the initiation of the change process developed for the ALDI.........................3Key Stages involved in change process:.....................................................................................3Challenges that may derail the change process...........................................................................5Appropriate models/ theories/ strategies for the mentioned changes .........................................5Outcomes of the change ...........................................................................................................11CONCLUSIONS............................................................................................................................13REFERENCES..............................................................................................................................14
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1.0 INTRODUCTION Financial success is a result of well-planned and performance focused straegies. Abusiness is formed with the integration of different components and in order to achieve success,they all are required to be effective. Management, planning, implementation and leadership in anorganisation are all required to be planned strategically (Scholes, 2015). However, it should berecognised that a detailed assessment of all the issues that are being faced by an entity arerequired to be done before developing any strategy for them. In addition to this, it should benoted that every company aims on seeking maximum profit by using optimum resources. This report covers the major strategic and cultural issues faced by an entity. On the basisof these challenges, different change process will be described. Further, rationale behind theirdevelopment will be mentioned. This undertaking will moreover cover all the stages that will becovered in the change process. In addition to this, there exist some forces that may impact theeffectiveness of the process. These hurdles will also be discussed in the assignment. Lastly, themost significant section of the report will discuss about the appropriate tools that can be used bythe chosen organisation to takes strategies into action. Following the outcomes from theseanalytical tools, findings will be explained.1.1 Company Profile:For developing effective business strategies to boost the performance of organisation, it isfirst required to undertake a complete evaluation of all the laws existing. In present context, ithas been observed that the chosen company ALDI lacks in some factors. With the help ofappropriate tools, these issues can be identified. Despite of the fact that the entity is working atvarious locations and on international level, it is relatively small as compared to the other brandsuch as Tesco (Armstrong, and et. al., 2015). In addition to this, the organisation is requiring towork on branding. The other major rivals of the selected firm are having a strong brand image.These less efforts given to the brand development is impacting the overall business vale of the fireither be it in terms of finance or recognition. In addition to this, the major issue that the entity isfaced is that its strong strategies on the basis of which they are promoting their business aregetting reverse criticism. For instance: The organisation positioned itself as provider of the retailservices at affordable process. However, to this, people claims that the reason behind the lowpricing structure is this that they are having poor quality products. Also, the store is sometimesallegedly regarded as cheap. It has been further found that the entity does not have any marketing1
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techniques. In the prevents era of high competition in the retail sector, its is crucial to developeffective promotional tactics to increase the company sales. Also, it should be recognised that the lack of attention of the development of newproduces will affect the consumer base by not satisfying them with their needs and demands. Ithas been further observed that the company is requited to maintain a good quality in its product.On the other hand, it has been observed that the internal environment of the firm is also not mucheffective. From the benchmarking, it has been found that there are various effective techniqueswhich other competitors are using to motivate their employees (Leonidou, and et. al., 2015).Thebusiness culture of ALDI is also required to be change in order to gain the desired workeffectiveness. The cited company is not having effective leaders that can get work done on theright track. Also, the entity should aim on effective way to lead the employees. Thus, the majorelements and areas that the selected organisation should made some change are the leaders,employee motivation, quality of products, market expansion strategies, product expansion, andmarketing. All of them does belong to different organisational sector. These factors can fit intothree different categories which are strategy, change and organisational culture. 1.2 Main Business ProblemsStrategic plans will help the entity top provide long-term coherence and direction. Forthis, key choices will be documented down and a "big picture" direction will be focused. Inpresent context, there exist various reasons due to which the change process has been initiated.First of all as every organisation seeks for maximum profit so these change plans will help inincreasing overall revenue of the firm (Gamble, and Thompson, 2014). In present case, it hasbeen observed that the employees of the firm lacks in having required motivation. Thisweaknesses will thus later affect on the work effectiveness and overall business performance.Further, the change process is developed to replace the existing leaders which are not mucheffective for the business operations. In context to ALDI, the quality of products has always beenjudged and hence, this tool will help in change this error too. Also, this process will renderassistance to the selected company for the market expansion that will further help in increasingthe business value. Thus, these are the major reasons behind the initiation of change processdeveloped for the ALDI.2
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