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Strategic and Entrepreneurial Marketing Assignment

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Added on  2020-04-07

Strategic and Entrepreneurial Marketing Assignment

   Added on 2020-04-07

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Running head: STRATEGIC AND ENTREPRENEURIAL MARKETINGStrategic and Entrepreneurial marketingName of the StudentName of the UniversityAuthor Note
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1STRATEGIC AND ENTREPRENEURIAL MARKETING Executive SummaryThe purpose of the report is to observe, analyze, identity the different marketing strategies usedby large multinational organization to have an edge over other in the market. This project reportcritically describes the various strategies used by Ford Car Industry, in marketing their product.TheFord Motor Companyis anAmericanmultinationalautomaker headquartered inDearborn,Michigan, a suburb ofDetroit.It is a global brand sold its productin allpartsof theworld.Itsproduct portfolio also included automobiles and commercial vehicles under theFordbrand andmost luxury cars under theLincolnbrand. The company moved into other countries, both interms of manufacturing and product sales, becoming an international corporation.It is the strategies and marketing plan devised by the company, which makes the company getplaced among the top brands. Various innovations made by the brand have helped to spreadthereby increasing sales. The only evident thing in the World is change, therefore in order tosustain in the market the company must change and bring about innovation in the product qualityand product, advertising. It is the new strategies, which supports the company to sustain in themarket. To conclude we can say that in today generation, Ford has trusted, quality brands, which servethe people. The MNC makes a way forward by focusing on various business strategies,convenience and the choice, which the customers make in the market.
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2STRATEGIC AND ENTREPRENEURIAL MARKETING PART A...........................................................................................................................................4Ford Multi-branding Strategy: Is it the Right Move?......................................................................4Examples of problems faced by Ford and the solution....................................................................4PART B...........................................................................................................................................5Introduction......................................................................................................................................5Observation, Analysis, Identification and Explanation of Marketing Strategies............................6Description for target group for the brand...................................................................................6Type of segmentation..................................................................................................................7Positioning of the Product...........................................................................................................7Factors involved in positioning the product............................................................................7Analysis of Life Cycle Stage...........................................................................................................8SWOT Analysis...............................................................................................................................8The Strengths of the organization is as follows:..........................................................................9The Weaknesses is as follows:....................................................................................................9The Opportunities is as follows:..................................................................................................9The threats are as follows:.........................................................................................................10Corporate and Strategic Planning..................................................................................................10Strategies for Growth.....................................................................................................................11Analysis of Porters Five Forces.....................................................................................................11
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3STRATEGIC AND ENTREPRENEURIAL MARKETING Focus on the marketing problem and the solution.........................................................................12Conclusion.....................................................................................................................................14References......................................................................................................................................16
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