Strategic Asset Management: A Case Study of Deepwater Horizon

STRATEGIC ASSET
MANAGEMENT: A CASE STUDY
OF DEEPWATER HORIZON

INTRODUCTION
 As per Byrne (2016), contemporary
business enterprises take the help of
different kinds of machineries,
equipment and others to facilitate the
manufacture of the goods or services
offered by it.
 The major problem arises because no
additional measure is being taken by
the enterprises for the effective
maintenance of these assets or for that
matter for the prolongation of their
life cycle (Zambrana and Zapatero
2017).

ASSET MANAGEMENT
 As per Kashyap et al. (2018), asset
management is a systematic or a
scientific approach for the
governance or the maintenance of
the different tangible or the
intangible assets of an enterprise.
 Gârleanu and Pedersen (2018) have
stated that it is a process through
which the enterprises develop,
operate, maintain, upgrade and
finally dispose the assets which have
completed their life cycle in a cost-
effective manner.

BENEFITS OF ASSET
MANAGEMENT
 According to Daly et al. (2016) the
process of asset management not only
enhances the efficiency of the assets of
the enterprises but also their life cycle as
well.
 This in turn substantially reduces the
operations cost of the enterprises which
in turn enhances their profitability
(Kashyap et al. 2018).
 Helps in averting different kinds of
disasters or risks and thereby helps
enterprises to conduct their business in a
safe and secure manner (Campbell,
Jardine and McGlynn 2016).